15
Jan
2019

Addressable Programmatic: Effectively Reach Every Screen in the Household

01/15/2019

We’ve talked before about our society’s mobile-obsession, but even more so we’re obsessed with all screens in general. Think about the total amount of time you spend a day looking at a screen (smartphones, tablets, laptops, smart TVs, etc.). Then multiply that number by a couple of hundred billion. That’s a lot of eyeballs for advertisers to get their ads in front of. In other words, your target audience is behind a screen. The numbers speak for themselves.

OTT and Internet Usage Infographic
 

The “Always On” Culture is a Reality

You may find these stats surprising, or perhaps they sound just about right. In fact, you may have heard of something called the “always on” culture. It refers to the 24/7 access consumers now have to the internet, email, and social media. The rise of “always on” has resulted in many viewers watching TV while simultaneously using a smartphone or tablet as a second screen. Third or fourth screen scenarios are not uncommon either; picture someone sitting on the couch watching a show via a OTT/CTV device while surfing the internet on a laptop and simultaneously using an app on a smartphone.

So how do advertisers make best use of this massive opportunity?

 

Reach All Screens with Addressable Programmatic

When people are on the go, you have a good shot at reaching them on a mobile device. When they’re at the office it’s a safe bet there will be some time behind a laptop. But how do advertisers target all the screens at once? Simple— addressable programmatic. With addressable programmatic, advertisers can target individuals at the address-level and reach all screens in that household.

To effectively reach every screen in a household, advertisers need the ability to target physical addresses with precision, accuracy, and scale. Our Addressable Geo-Fencing and Addressable OTT/CTV solutions make sure that only the right screens in the right households are targeted with ads. Put simply, Simpli.fi makes addressable advertising work the way it’s supposed to: with less wasted impressions, higher ROI, and confidence that your ads are going where you want them to go.

Here’s how we do it.

 

Addressable Geo-Fencing

As the most granular location-based targeting solution on the market, Simpli.fi’s Addressable Geo-Fencing provides advertisers with a revolutionary new way to target physical addresses with digital advertising. We built it with unparalleled precision and scale to be an effective targeting solution for any sized advertiser who is looking to run localized campaigns at the address-level and effectively reach every screen within each desired household.

Rather than rely on the limited effectiveness of IP-based targeting, our Addressable Geo-Fencing uses actual GPS and plat line data (derived from property tax and public land survey information) to precisely target the desired households. You can target up to one million street addresses per campaign with the ability to run an unlimited amount of campaigns within the Simpli.fi platform. Our free list onboarding and approximately 90% match rate make it easy to create granular audiences from CRM systems and other offline databases. Don’t have access to first party data? Don’t worry, Simpli.fi can curate lists on behalf of advertisers based on the demographic variables you wish to target.

CRM Data plus GPS and Plat Line Data are used to serve digital ads

From there, it’s easy. Each street address is converted to a geo-fence conforming to its plat line data. Then, devices seen within each household or business can be targeted with mobile, video, and/or OTT/CTV ads.

 

Addressable OTT/CTV

With the OTT/CTV advertising craze well underway, marketers must be able to successfully reach consumers across OTT/CTV devices. Simpli.fi’s Addressable OTT/CTV solution lets you do just that by delivering advanced TV advertising at the household-level.

Advertisers can now target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale. These precise targeting capabilities mean less wasted impressions by letting you target the right OTT/CTV user with the right ad at the right time.

What’s more, we’ve given advertisers the ability to target at both the big and small screen sizes. And with our vast, accurate reach and frequency, OTT/CTV with Simpli.fi is the most effective and impactful way to deliver video creative to a specific audience that is available today.

OTT Targeting on both big and small screens.
This is truly an exciting and unique opportunity to combine the impact of TV with the precision of digital.

With consumers spending on average almost half their day in front of a screen, advertisers need to partner with a programmatic provider who can help them target those screens with precision, accuracy, and scalability. Reach out to us at hi@simpli.fi and see how you can place your ads in front of this relevant and engaged audience while driving sales and generating a higher ROI.