30
Apr
2021

April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing

04/30/2021

This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales.

What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach.

Press-wise, we’re excited about the interview our Senior Vice President of Marketing Ryan Horn did this month with Talk CMO on how brands can run effective campaigns in today’s dynamic environment.

As we move into May, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

April’s Top Blog Posts

LINEAR TV BUYERS: ACHIEVE INCREMENTAL REACH WITH THE FULL POWER OF DIGITAL

With Simpli.fi’s OTT/CTV advertising solution, linear TV buyers are able to achieve incremental reach through precise household-level targeting and advanced attribution capabilities. Check out the full post to learn more.

PERFORMANCE MARKETING WITH SIMPLI.FI: DRIVING METRICS THAT MATTER

While brand awareness is still an important consideration, the highest priority now lies with being able to influence and track an action to prove out ROI and ROAS. Check out this post to see how our granular targeting capabilities help advertisers reach a precise audience of consumers who are most likely to take an action. Additionally, we do a deep dive into the advanced attribution capabilities that advertisers have access to so that you can not only drive performance, but also measure and prove it out as well.

CASE STUDY: DIRECT-TO-CONSUMER APPAREL BRAND DRIVES ONLINE SALES WITH SIMPLI.FI’S BEHAVIORAL TARGETING SOLUTIONS

Direct-to-consumer ecommerce brands utilize digital advertising to precisely target their ideal customers and drive immediate results without wasting impressions. In this dynamic case study, see how this brand leveraged our behavioral targeting to find users who were actively looking for men’s apparel and then provide a personalized ad experience based on online actions such as keywords searched, site visits, products viewed, and more. Additionally, the client took advantage of our Transaction Value Reporting that accurately measures purchase values from online conversions to calculate ROAS.

 

Simpli.fi in the News

RUNNING EFFECTIVE ADVERTISING CAMPAIGNS IN TODAY’S DYNAMIC MARKETING ENVIRONMENT

(Talk CMO)

In this insightful interview with Talk CMO, our very own Senior Vice President of Marketing Ryan Horn discusses how brands today can run effective campaigns, prove campaign ROI, continue to improve marketing efforts, and more.

 

To begin taking advantage of online attribution capabilities, drive incremental reach, and tap into performance marketing with Simpli.fi, reach out to us at hi@simpli.fi.