April Recap: Exclusive E-Commerce Report, “The Great Retention” Commentary, Incrementality With CTV, & More

03
May
2022
05/03/2022

As we move into May, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.
 

April’s Top Blog Posts

GROWTH IN E-COMMERCE PROGRAMMATIC CAMPAIGNS: TRENDS AND STRATEGIES FOR 2022

We’re sharing an exclusive industry report for programmatic e-commerce advertisers. Check out today’s blog post to download our latest trends report to access our exclusive data insights, plus our latest recommendations and strategies for succeeding with e-commerce advertising this year.

INCREMENTALITY: REACH “CORD-CUTTERS” AND “CORD-NEVERS” WITH CONNECTED TV

At a record pace, viewers continue to ditch (or never sign up for) cable TV in favor of streaming television. As a leading demand-side platform for connected TV, we offer advertisers unmatched incrementality. Learn more about how Simpli.fi helps advertisers reach non-traditional TV viewers with connected TV.

SIMPLI.FI’S ADDRESSABLE SOLUTIONS EASE COMMON DEMAND-SIDE PLATFORM CHALLENGES

Learn how Simpli.fi’s addressability solutions solve challenges commonly seen across demand-side platforms. We provide massive reach and superior performance on fewer impressions. All that, and more, backed by the power of granular, element-level insights.

REACH, MEASURE, & VALIDATE FOOT TRAFFIC WITH OUR COMPREHENSIVE GEO-FENCING SOLUTIONS

Explore how our geo-fencing solutions help advertisers reach, measure, and validate foot traffic. Through our in-house tools and resources, we provide world-class location targeting and measurement for programmatic marketers.

 

Simpli.fi in the News

SIMPLI.FI ANNOUNCES GROUNDBREAKING POLITICAL ADVERTISING CAPABILITIES, WITH 90%+ MATCH RATES FOR ADDRESS LISTS AND SINGLE-DAY UPLOAD TIMES

(Business Insider)
We are excited to announce our groundbreaking political advertising capabilities. With the ability to onboard address lists with a 90%+ match rate, compared to the current industry average of 40-60%, Simpli.fi enables advertisers to double reach of their targeted audiences compared to other digital onboarding solutions.
 

TURNING THE GREAT RESIGNATION INTO THE GREAT RETENTION

(BenefitsPRO)
Originally featured in BenefitsPRO. Check out this recent commentary by Simpli.fi’s CCO, Elizabeth Brockey, who covers the topic of company culture. Amidst the “Great Resignation” as we now know it, this featured post shows how companies can turn this time period into a “Great Retention” by focusing on a few key areas.
 

TOP 4 BEST PROGRAMMATIC ADVERTISING PLATFORMS IN 2022

(MarTech360)
Martech360 listed Simpli.fi as the first of four programmatic advertising platforms they consider best in 2022. They wrote, “It is a truly all-in-one omnichannel advertising that gives advertisers access to mobile, TV, social, direct mail, display, and video channels…Simpli.fi really simplifies the process of buying and selling digital ad space with its all-in-one software features.”
 
 
 
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