30
Apr
2020

April Recap: Helping Advertisers Drive Revenue During COVID-19

04/30/2020

It’s hard to believe a month has gone by since COVID-19 hit the U.S. As we continue to deal with this unprecedented outbreak, Simpli.fi is committed to helping our partners and advertisers by supporting them with the tools and strategies necessary to drive revenue and ROI during these uncertain times. Our goal remains to stand alongside you as we continue to navigate these challenging times together.

In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from April. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

April’s Top Blog Posts

HELPING YOU LEVERAGE OTT/CTV ADVERTISING IN UNCERTAIN TIMES

During these unprecedented times, businesses are having to shift strategies and explore new ways of generating revenue. A significant way advertisers can keep revenue coming in is by leveraging OTT/CTV advertising. Check out the full post to learn how Simpli.fi can help.

DRIVING & MEASURING ONLINE SALES AT A TIME OF DECREASED FOOT TRAFFIC

As staying at home became the new normal, we knew that businesses would need to find ways to compensate for decreases in foot traffic. This post takes a look at how advertisers can find alternative ways to drive revenue by reaching consumers at the household-level across all devices.

DOWNLOAD: COVID-19 ADVERTISING STRATEGIES PLAYBOOK

As a resource to help advertisers drive revenue and campaign ROI, we put together this COVID-19 playbook. The playbook contains a number of insights and strategies to help advertisers drive and measure online sales, reach homebound consumers across all of their devices, leverage OTT/CTV advertising at a time when streaming is skyrocketing, and more.

ADDRESSABLE AUDIENCE CURATION: BETTER ROI AND LESS WASTED IMPRESSIONS

We realize that reducing waste and maximizing ROI are currently top priorities for advertisers. To that end, this post discusses how Simpli.fi’s Addressable Audience Curation lets advertisers build granular, customized audiences using demographic and location data.

 

Simpli.fi in the News

PANDEMIC-DRIVEN SEA CHANGES MAKE ADVANCED TV’S TARGETING EVEN MORE VALUABLE

(Media Post)
As this article points out, in this time of uncertainty one of the things we know is that advanced TV and OTT/CTV targeting is more valuable than ever. Included in the article is Simpli.fi’s recent announcement of our new OTT/CTV real-time attribution capability.

COMMS IN THE AGE OF CORONAVIRUS: WHEN TO STICK WITH THE PLAN … AND WHEN TO CHUCK IT

(AdExchanger)
This industry article discusses some of the ways advertisers are managing the new normal we’re experiencing since the onset of COVID-19. Simpli.fi’s own CEO Frost Prioleau is quoted in the article on how our OTT/CTV attribution technology can help smaller advertisers and brick-and-mortar stores navigate these trying times.

OTT-CTV COULD BE A POTENT AD FORCE IN 2020 ELECTION

(Media Post)
Simpli.fi CEO Frost Prioleau addresses a timely subject in this Media Post byline. With political candidates increasingly embracing new channels to reach potential voters, Frost discusses the exciting role OTT/CTV advertising can play in this mix. Check out the full article to learn more.

DEVELOPMENT OF THE NEW STOCKYARDS

(Fort Worth Magazine)
This article discussed the exponential growth and development experienced by the Fort Worth Stockyards. Simpli.fi’s recent headquarters move to the Mule Alley is cited in the article.

RETAIL AND RESTAURANT TENANTS BREATHE NEW LIFE INTO A BELOVED TEXAS LANDMARK

(Bisnow)
Simpli.fi gets another shout-out regarding our new headquarters located in the revitalized Fort Worth Stockyards.

 
We hope all of our partners and advertisers and your families continue to stay well during this challenging time. If you have any questions, concerns, or want to utilize Simpli.fi’s Addressable Programmatic to reach homebound consumers, please contact us at hi@simpli.fi.