30
Apr
2019

April Recap: The Latest with Addressable and OTT/CTV Advertising

04/30/2019

What a month April has been at Simpli.fi! We recently wrapped up the 2019 Localized Programmatic Summit, where we had the pleasure of spending time with our clients and partners while attending educational sessions and fun events. Thanks again to everyone who came out, and if you couldn’t make it this year, be sure to attend in 2020.

With May almost upon us, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. Check out our press hits and most-engaged blog posts below!

 

April’s Top Blog Posts

Simpli.fi continues to lead the way in the cutting edge of audience targeting: Addressable Programmatic. Both Addressable Geo-Fencing and Addressable OTT/CTV were featured prominently at LPS19, and Addressable also played a major role in our most-engaged blog posts for April.

SIMPLI.FI’S 2019 LOCALIZED PROGRAMMATIC SUMMIT

In case you missed it or if you just want to relive it, check out this recap of LPS19. The post covers some of the key themes and takeaways from the Summit, and equips advertisers with some key industry stats and programmatic insights covered at the conference.

CASE STUDY: TELECOM COMPANY HITS HOUSEHOLDS WITH ADDRESSABLE GEO-FENCING

Addressable Programmatic in action. This post tells the story of a national telecom brand who leveraged Simpli.fi’s Addressable Geo-Fencing to augment their direct mailing efforts and drive foot traffic to physical locations. The results exceeded client expectations and showcased the power of our Addressable Geo-Fencing solution.

GEO-CONVERSION LIFT NOW AVAILABLE FOR ADDRESSABLE GEO-FENCING CAMPAIGNS

If you weren’t already aware of Simpli.fi’s game changing Geo-Conversion Lift solution, check it out here. Simply put, it’s the industry-leading way to measure online-to-offline attribution and get deeper insights into campaign performance using granular metrics. This month we were proud to announce that the Geo-Conversion Lift Dashboard is now available for all Addressable Geo-Fencing campaigns. Now, advertisers can get the same valuable insights into how Addressable Geo-Fencing campaigns are driving online-to-offline conversions.

 

April Press Hits

Simpli.fi received extensive press coverage in April. Below are the greatest hits, including thought leadership from our fearless leader, Frost Prioleau, and in-depth coverage of our most recent OTT/CTV advertising growth.

HOW WILL APPLE’S NEWS AND VIDEO PRODUCTS AFFECT THE MEDIA INDUSTRY?

(eMarketer)
Simpli.fi CEO Frost Prioleau was quoted in this article discussing Apple expanding its digital media presence.

MCDONALD’S ACQUIRES DYNAMIC YIELD: IMPLICATIONS FOR ADVERTISING

(ExchangeWire)
This article covers the exciting industry news that McDonald’s is acquiring the Israeli AI company Dynamic Yield. Our very own Frost Prioleau weighed in extensively on the context of this move and the implications of this acquisition on McDonald’s digital advertising strategy.

SIMPLI.FI MAINTAINS MOMENTUM IN OTT/CTV ADVERTISING LANDSCAPE

(MarTechSeries)
Simpli.fi received some great press coverage on the continued growth of our OTT/CTV advertising business. The article includes a client quote, a word from our CEO Frost Prioleau, and a breakdown of our OTT/CTV advertising offering.

SIMPLI.FI LOGS 7K CTV AD CAMPAIGNS IN Q1

(Rapid TV News)
Simpli.fi hit a huge milestone in Q1 of 2019, and we are thrilled to get some great press recognition for it. The article announces that in Q1, Simpli.fi’s platform executed 7,000 OTT/CTV campaigns for more than 3,300 unique advertisers.

 
Interested in learning how Simpli.fi’s Addressable Geo-Fencing and OTT/CTV solutions can benefit you and/or your clients in May? Email us at hi@simpli.fi.