August Recap: Leading the Pack with Advanced OTT/CTV Targeting and Attribution Solutions

31
Aug
2021
08/31/2021

As OTT/CTV advertising continues to make its presence felt, Simpli.fi is leading the way, as this surge shows no signs of slowing down. This month, we highlight why our OTT/CTV advertising solutions essential for all advertisers, including digital advertisers and linear TV buyers. We also take a look at how our Addressable Audience Curation tool can help advertisers across industry verticals succeed.

As we move into September, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

August’s Top Blog Posts

OTT/CTV ADVERTISING: RAISING THE BAR FOR PRECISE TARGETING AND ADVANCED ATTRIBUTION

As more and more consumers increase their time streaming content via Connected TV devices, it is no wonder that OTT/CTV advertising spend is following suit. And Simpli.fi has a solution not only for digital buyers, but also those traditional marketers that focus on linear TV buys as well. In this post, we detail the power of our OTT/CTV targeting and attribution solutions, and how they can help advertisers drive performance.

INDUSTRY INSIGHTS: HOW TO CAPITALIZE ON SIMPLI.FI’S ADDRESSABLE AUDIENCE CURATION TOOL ACROSS VERTICALS

Addressable programmatic is the leading way for advertisers to target at the household-level based on a variety of location and demographic variables. Check out this post to see how our Addressable Audience Curation tool can drive performance across various a variety of industry verticals.

CASE STUDY: LOCAL DEALERSHIP DRIVES ONLINE AND OFFLINE CONVERSIONS FOR MEMORIAL DAY SALE

Automotive dealers count on effective digital ad campaigns to drive sales. In this dynamic case study, see how this local dealership utilized Simpli.fi’s OTT/CTV targeting and conversion measurement solutions to drive Memorial Day sales.

 

Simpli.fi in the News

HOW LINEAR BUYERS CAN EXTEND THEIR AUDIENCE WITH CONNECTED TV ADVERTISING

(Rapid TV News)
In this compelling byline by Simpli.fi SVP of Marketing Ryan Horn, Ryan weighs in on how linear TV buyers can adapt to changing times and extend their audience to achieve incremental reach with CTV advertising

THE NEW AGE OF TV MEDIA BUYING IS AUDIENCE FIRST

(Marketing Toolbox)
Simpli.fi Chief Revenue Officer James Moore contributes commentary in this dynamic byline by making a case for why linear TV buyers should think in terms of audience-first media buying rather than content-first buying. Check out his takes on why TV media buying can no longer rely on upfront buys and traditional rating metrics due to the rise of CTV.

THE TOP 50 SAAS CEOS OF 2021

(The Software Report)
We are thrilled to announce that our own CEO and Co-Founder Frost Prioleau has been named to The Software Report’s Top 50 SAAS CEOs of 2021. For the second consecutive year, Frost is recognized for demonstrating strong vision and leadership.

TWENTY-FIRST CENTURY COWBOY

(Fort Worth Inc)
In this great feature write-up, Fort Worth Inc. discusses the background and architecture of Simpli.fi’s new offices in the Fort Worth Stockyards.

BEST PLACES TO WORK

(Dallas Business Journal)
We at Simpli.fi are thrilled to be named as an honoree for Dallas Business Journal’s Best Places to Work for 2021. It is yet another affirmation of our vibrant company culture.

 

To take your OTT/CTV advertising and attribution to the next level, reach out to us at hi@simpli.fi.