29
Aug
2019

August Recap: Simpli.fi Continues to Lead the Way in Location Data and OTT/CTV Advertising

08/29/2019

August was another exciting month for Simpli.fi. We saw particular emphasis on the role location data plays in location-based marketing and attribution, and how Simpli.fi’s OTT/CTV advertising solution is already helping our clients succeed in their programmatic campaigns. Included in this month’s greatest hits are two case studies showcasing how clients are benefiting from the precise targeting and attribution capabilities of Simpli.fi’s OTT/CTV solution, and a commentary from our CEO and thought leader Frost Prioleau on the convergence of mobile and OTT/CTV location data and what this means for advertisers.

With September around the corner, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

August’s Top Blog Posts

As we move into the latter part of 2019, we are continuing to see location data and OTT/CTV advertising play a prominent role in the industry dialogue. See the posts below for some fresh takes on location data and what Simpli.fi is doing right now in the world of OTT/CTV targeting and attribution.

CASE STUDY: NATIONAL CONVENIENCE STORE CHAIN BOOSTS IN-STORE FOOT TRAFFIC WITH STRATEGIC OTT/CTV ADVERTISING PARTNERSHIP

See how a national convenience store chain leveraged our industry-leading OTT/CTV targeting solution in tandem with foot traffic attribution capabilities across 750 locations. This is a great look at how our clients are already harnessing the precise OTT/CTV targeting and reporting capabilities available through the Simpli.fi platform.

CASE STUDY: NATIONAL FAST FOOD CHAIN DRIVES IN-STORE TRAFFIC WITH ADDRESSABLE OTT/CTV ADVERTISING

This client leveraged our platform to combine OTT/CTV advertising, addressable programmatic, and foot traffic attribution. Thanks to Simpli.fi, this national fast food chain was able to increase foot traffic to 2,100 stores across 43 markets nationwide.

HEAR WHAT OUR CLIENTS ARE SAYING ABOUT PARTNERING WITH SIMPLI.FI

At Simpli.fi, we love to hear feedback directly from our clients. Check out this post to see the top three things our clients say they love about partnering with Simpli.fi, followed by a link to a client testimonial video.

 

Simpli.fi in the News

We’ve long been proud of the quality and accuracy of Simpli.fi’s location data, and rightfully so. This month, we made quite a splash in the industry conversation around location data and further demonstrated our value as thought leaders with some outstanding commentary from our very own Frost Prioleau.

It’s All About Location (Data)

(Multichannel News)
Simpli.fi CEO Frost Prioleau penned this comprehensive article discussing how the attribution opportunities available with mobile are now coming to the OTT/CTV space. Make no mistake, this is a game-changer for advertisers. Don’t miss this opportunity to learn how location data in OTT/CTV advertising affect targeting, ad viewing, attribution, and more.

Location Data 101: A Primer for Marketers

(MarTech Today)
As one of the programmatic industry’s primary thought leaders in the realm of location-based marketing, it makes sense that MarTech Today would call on Simpli.fi CEO Frost Prioleau to weigh in on how location data is used in this space. Check out the full article for some background on location-based marketing, along with a deeper dive into how location data plays such a key role in gaining valuable consumer insights used to serve more relevant and personalized ads.

 
Interested in learning more on how you can take advantage of location data and Simpli.fi’s OTT/CTV advertising capabilities in September? Email us at hi@simpli.fi.