31
Aug
2020

August Recap: Simpli.fi’s OTT/CTV Solution at Work and Insights for Linear TV Buyers

08/31/2020

This August we published several in-depth case studies showcasing the success clients have seen with SImpli.fi’s OTT/CTV solution, along with a thought-provoking commentary from our own Chief Revenue Officer James Moore. Also, make sure to check out the post on what buyers of linear TV can do in light of truncated sports seasons.

In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from August. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

August’s Top Blog Posts

WITH A TRUNCATED SPORTS SEASON, ADVERTISERS SHOULD LOOK BEYOND LINEAR TV FOR SUCCESS

Watching sports has long been a national pastime, and a primary source of ad spend. But what should linear TV buyers do now that sports inventory is either no longer there or in increasingly short supply? Check out the full post for the answer.

COMMENTARY: ADVERTISING’S MOST DEBATABLE, OVERUSED TERM: “PREMIUM”

Simpli.fi’s own Chief Revenue Officer James Moore weighs in on what the term “premium” inventory actually entails. Check out the full post for insights on CTV inventory and what directions the industry is heading.

CASE STUDY: NATIONAL PET SUPPLY BRAND DRIVES STORE VISITS WITH OTT/CTV ADVERTISING

Check out this case study to see how a national pet supply brand was able to reach two specific audiences with targeted OTT/CTV ads using Simpli.fi’s Addressable Audience Curation tool.

 

Simpli.fi in the News

HOW TO TWEAK AD CAMPAIGNS FOR 2020 HOLIDAY SEASON

(BizReport)
In this insightful interview with our own CEO Frost Prioleau, Frost discusses what advertisers can do to prepare for the 2020 holiday season in light of the new normal and recent industry developments.

ADVERTISE WITH US

(WZDX/Tegna)
Simpli.fi’s partnership with WZDX gets a shout out, along with some of our unique addressable audience targeting capabilities.

CYNOPSIS ADTECH AWARDS

Simpli.fi is proud to be a finalist in the prestigious Cynopsis Adtech Awards for Most Innovative Implementation of Addressable category regarding our advanced Addressable OTT/CTV advertising solution.

THE TOP 50 SAAS CEOS OF 2020

(The Software Report)
We are proud to announce that our very own CEO Frost Prioleau has been honored as one of The Software Report’s top 50 SAAS CEO’s for 2020.

NEWSMAKERS: AECOM HUNT NAMES NEW DIVISION MANAGER FOR TEXAS

(Fort Worth Business)
Simpli.fi VP of Platform Sales, Advanced TV & Addressable solutions Sandra Murillo is recognized for her recent award as a 2020 Cynopsis Top Women in Media in the Tech Leaders category.

 
To begin taking advantage of advanced OTT/CTV advertising, reach out to us at hi@simpli.fi.