Blog Rundown: 2017’s Most-Read Content


Happy new year, all! While 2018 is here to stay, we wanted to pause for a moment and take a look at the most popular localized programmatic blogs of 2017. Here’s a quick roundup of content that received the most engagement last year. Have you read them all?

GTCR Acquires Majority Stake in

Private equity firm acquires majority stake in the company and focuses on long-term expansion of the business. Introduces Geo-Conversion Lift

An industry-leading online-to-offline solution that measures the increase in foot traffic to a desired location by users who were served ads.

4 Programmatic Trends to Watch in 2018

The movement toward localized advertising is breaking new ground for programmatic. Advertisers looking to localize and personalize their campaigns in 2018 will want to consider these predictions.

Pressing on the Gas: Driving Traffic to Auto Dealerships

Real-world example of our client, an auto dealer, who wanted to reach a highly qualified audience of car buyers as they visited nearby competitor locations and ultimately bring in more foot traffic to their dealership.

The Role of Programmatic Across Customer Journey

Programmatic is truly a full-funnel activity and advertisers are using a blend of targeting tactics to reach their customers at every level of user engagement.

Inc. 5000 Recognizes Two Years Running

Clocking in at No 1352, we were thrilled to be included on this list of America’s fastest-growing private companies. Introduces Prospecting Dynamic Creative for Auto

Recently released, Prospecting Dynamic Creative for Auto is the industry’s only upper- funnel programmatic solution that requires no site visit or inventory integration.

Programmatic Omni-Channel: The Death of the Point Solution?

Advertisers are breaking down silos and moving toward centralized decisioning engines in order to deliver the right impression no matter the device type or channel.

Your Customers Are Mobile-Obsessed – Is Your Marketing?

Check out these mobile usage stats that will convince you to invest big in mobile targeted display today.

How to Use Geo-Fencing to Bring Shoppers Into Your Store

Most advertisers retarget prospects with display ads based on searches performed across the web. Consider also using mobile-centric strategies to increase in-store foot traffic.