Happy new year, all! While 2018 is here to stay, we wanted to pause for a moment and take a look at the most popular localized programmatic blogs of 2017. Here’s a quick roundup of content that received the most engagement last year. Have you read them all?
The movement toward localized advertising is breaking new ground for programmatic. Advertisers looking to localize and personalize their campaigns in 2018 will want to consider these predictions.
Real-world example of our client, an auto dealer, who wanted to reach a highly qualified audience of car buyers as they visited nearby competitor locations and ultimately bring in more foot traffic to their dealership.
Programmatic is truly a full-funnel activity and advertisers are using a blend of targeting tactics to reach their customers at every level of user engagement.
Recently released, Prospecting Dynamic Creative for Auto is the industry’s only upper- funnel programmatic solution that requires no site visit or inventory integration.
Advertisers are breaking down silos and moving toward centralized decisioning engines in order to deliver the right impression no matter the device type or channel.
Most advertisers retarget prospects with display ads based on searches performed across the web. Consider also using mobile-centric strategies to increase in-store foot traffic.
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