With 2019 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2018. If you missed any make sure to give them a read, and have a Happy New Year!
Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution
Simpli.fi expands its OTT/CTV capabilities to include nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting.
Simpli.fi Brings Addressability to Programmatic Advertising with Industry First Addressable Geo-Fencing Solution
Simpli.fi introduces Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale.
Simpli.fi’s Addressable Geo-Fencing augments direct mail targeting efforts by extending reach, improving frequency, and even providing foot traffic attribution.
Learn where location-based marketing has been, how far we’ve come, and where we’re going.
Unstructured data is the answer to the limitations inherent in audience segments, and the only way for marketers to truly achieve the promise of programmatic advertising: target the right person with the right ad at the right time.
With the explosion of location-based data, programmatic is shifting towards more granular targeting and an emphasis on localized campaigns. Learn more about the expanding reach of localized programmatic technologies, and be sure to check out part two of this series while you are at it.
Get answers to your location data questions and learn why location-based targeting is essential to successful mobile advertising.
Simpli.fi Chief Revenue Officer James Moore discusses why many older sales practices no longer work, and what salespeople should be doing instead.
Innovative Use of Geo-Fencing Grows Incremental Store Visits by 246% for National Automotive Services Brand
When a well-known automotive services brand needed to localize national campaigns and increase in-store foot traffic, they chose Geo-Fencing with Simpli.fi and surpassed their goals.
See how a franchised sandwich shop used Simpli.fi’s localized programmatic solutions to reach local audiences in a way that benefitted each unique location.
Interested in learning how localized programmatic can benefit you and/or your clients in the New Year? Email us at firstname.lastname@example.org.