With 2019 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2018. If you missed any make sure to give them a read, and have a Happy New Year!
Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution
Simpli.fi expands its OTT/CTV capabilities to include nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting.
Simpli.fi Brings Addressability to Programmatic Advertising with Industry First Addressable Geo-Fencing Solution
Simpli.fi introduces Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale.
How Addressable Geo-Fencing Can Complement Direct Mail Efforts
Simpli.fi’s Addressable Geo-Fencing augments direct mail targeting efforts by extending reach, improving frequency, and even providing foot traffic attribution.
The Future of Location-Based Marketing
Learn where location-based marketing has been, how far we’ve come, and where we’re going.
The Transformative Power of Unstructured Data
Unstructured data is the answer to the limitations inherent in audience segments, and the only way for marketers to truly achieve the promise of programmatic advertising: target the right person with the right ad at the right time.
The Future of Programmatic: Breaking New Ground—Part One
With the explosion of location-based data, programmatic is shifting towards more granular targeting and an emphasis on localized campaigns. Learn more about the expanding reach of localized programmatic technologies, and be sure to check out part two of this series while you are at it.
The Four Most Common Questions About Location Data, Answered
Get answers to your location data questions and learn why location-based targeting is essential to successful mobile advertising.
How Times Have Changed—New Rules of the Sales Game
Simpli.fi Chief Revenue Officer James Moore discusses why many older sales practices no longer work, and what salespeople should be doing instead.
Innovative Use of Geo-Fencing Grows Incremental Store Visits by 246% for National Automotive Services Brand
When a well-known automotive services brand needed to localize national campaigns and increase in-store foot traffic, they chose Geo-Fencing with Simpli.fi and surpassed their goals.
Geo-Fencing and Search Retargeting Strategy Drives 235% Lift in Foot Traffic
See how a franchised sandwich shop used Simpli.fi’s localized programmatic solutions to reach local audiences in a way that benefitted each unique location.
Interested in learning how localized programmatic can benefit you and/or your clients in the New Year? Email us at hi@simpli.fi.