31
Dec
2019

Blog Rundown: 2019’s Most-Read Content

12/31/2019

With 2020 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2019. If you missed any make sure to give them a read, and have a Happy New Year!
 

The Future of Video Advertising is Here: Dynamic Audience Targeting with OTT/CTV

Thanks to Simpli.fi, advertisers can now combine the inherent effectiveness of TV ads with the advanced audience targeting capabilities that come with digital advertising. This is why Simpli.fi developed our OTT/CTV solution with three distinct targeting methods in mind—all to enable advertisers to harness the power of OTT/CTV ads through precise, granular targeting at scale.

Addressable Programmatic: Effectively Reach Every Screen in the Household

Learn how advertisers can target individuals at the address-level and reach all screens in the household with Simpli.fi’s Addressable Programmatic offerings. Our Addressable Geo-Fencing and Addressable OTT/CTV solutions make sure that only the right screens in the right households are targeted with ads.

The TV Landscape is Ever Evolving: What Marketers Need to Know

2018 saw audiences embrace streaming content in record numbers, and 2019 continued this trend. Check out this post for some key OTT/CTV stats and insights, see what they mean for advertisers, and learn how Simpli.fi is changing the game.

Download Exclusive Industry Report: The State of Localized Programmatic

Simpli.fi’s inaugural State of Localized Programmatic report aimed to unpack the factors influencing the shift toward localization, including a look at the current state of localized programmatic, key drivers of growth, and reasons for advertisers to consider localizing their strategy.

Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising

This year we gave marketers a way to tie ROI to their OTT/CTV campaigns. With Simpli.fi, you can measure the effectiveness of OTT/CTV ads on both the big and small screens by attributing in-store foot traffic to those ads.

Location-Based Targeting: Why Simpli.fi’s Clients Can’t Live Without It

Simpli.fi has led the charge throughout the evolution of localized targeting. Check out this post to see how, from Geo-Fencing to Addressable Programmatic, we offer the premier location-based targeting solutions in the industry by combining precision and granularity of audience targeting with foot traffic attribution to measure campaign impact and show ROI.

Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership

See how a national convenience store chain leveraged Simpli.fi’s industry-leading OTT/CTV targeting solution in tandem with our foot traffic attribution capabilities across 750 locations. We exceeded the client’s expectations thanks to our precise and scalable household-level targeting capabilities, and are now the brand’s exclusive addressable programmatic partner.

No Two Neighbors are Alike: How Addressable Programmatic Can Help

No two neighbors (i.e. households) are alike–they have different preferences, different tastes, different online buying behaviors, etc. This means marketers need to be taking a much more personalized approach to their digital advertising strategies. Check out this post to learn how Simpli.fi’s addressable audience targeting solutions help marketers do just that.

Press Release: Simpli.fi Enables Addressable Programmatic Advertising for 126 Million U.S. Households Based on Over 500 Demographic Variables

This year saw the release of Simpli.fi’s groundbreaking Addressable Audience Curation tool. Now, advertisers can easily curate addressable audiences in real-time based on location and demographic data. Check out the full post to learn more.

How to Capitalize on Your Summertime Marketing Campaigns with Location-Based Marketing

Location-based marketing has reached a new level of sophistication that would have been hard to imagine a decade ago. This post outlined some of the ways Geo-Fencing and Addressable Programmatic solutions can make summertime campaigns cut through the noise.

 
Interested in learning how Simpli.fi’s array of audience targeting solutions can benefit you and/or your clients in 2020? Email us at hi@simpli.fi.