What a year it’s been. Throughout the pandemic, Simpli.fi has strived every step of the way to help our partners and advertisers navigate these uncharted waters and adapt to shifting business needs and priorities. In a time of uncertainty and rapid change, we’ve equipped our clients with nimble, omnichannel programmatic solutions to reach consumers wherever they are.
With 2021 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2020. If you missed any make sure to give them a read and have a Happy New Year!
In 2020 it was clear that OTT/CTV advertising is here to stay. This post describes how, with OTT/CTV advertising, marketers get the impact of traditional TV ads combined with the precision of digital—and why it matters.
We were excited this year to celebrate the ten-year anniversary of Simpli.fi’s founding. In this commemorative post, we take a look at what all Simpli.fi has accomplished for its advertisers over the past decade, and how we’ve paved the way in bringing the best of programmatic to so many.
If you’re new to programmatic, the industry can be somewhat confusing. Thankfully, this year we created a comprehensive Programmatic Glossary that defines the key terms and technologies surrounding programmatic advertising. Along with these clear, in-depth definitions, the glossary is cross-indexed to help you put together the various pieces and see the big picture of what programmatic is and how it works.
This year we once again bolstered our OTT/CTV advertising offering with the launch of our new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. Check out the full post to learn more.
During the pandemic, we’ve seen the benefits of addressable programmatic become more clear than ever. Addressable programmatic has enabled advertisers to reach consumers household by household on a national scale and take into account the various ways one household differs from another. This has translated to less wasted impressions, higher ROI, and better performance at a time when it matters most.
As the COVID-19 pandemic continued in the latter half of 2020, we recognized that our clients needed to quickly identify new ways to drive revenue and reach consumers where they are spending the majority of their time – at home and across many devices. To that end, we put together a playbook to help advertisers keep revenue coming in during challenging times.
The impact of COVID-19 has been significant, altering our everyday lives and presenting unprecedented challenges for many businesses. Marketers across the country have had to be agile to continue to reach their customers despite numerous challenges. At Simpli.fi, we wanted to help our clients understand how different industries have been impacted by COVID-19. In this industry report, we took a deep dive into our data and analytics to get a comprehensive look at how advertisers across top-performing industries have adapted from the initial shutdown to the gradual reopening of businesses.
In this post, we explored how advertisers who had previously relied on live sports should look beyond linear TV buys when those live sports spots were either no longer there or in short supply due to the pandemic. While although most sports are back in action, this post also contains broader insights into how OTT/CTV advertising can augment linear TV. Check out the full post to learn more.
In today’s challenging environment, it’s more important than ever for media buyers to be able to seamlessly and efficiently execute advertising campaigns across many channels. What’s needed is a true omnichannel programmatic platform. In this post, we explain why an omnichannel solution is so crucial for advertisers, and how Simpli.fi is leading the way.
INCREMENTAL REACH WITH SIMPLI.FI: HELPING LINEAR TV BUYERS EXTEND THEIR REACH WITH OTT/CTV ADVERTISING
As the overlap between connected TV and traditional TV continues to thin and households continue to cut the cord, what does this mean for linear TV advertisers? In this post, we explore the answer to this question. Simpli.fi’s OTT/CTV solution can extend the audience of linear TV buyers, and help them achieve incremental reach by connecting with consumers they may otherwise be unable to reach through linear TV.