2021 has been a year for the record books! Businesses are making a comeback and we have seen many positive developments and growth for our clients. As Simpli.fi strives to bring our partners and advertisers the latest advancements in programmatic, we continue to be well-positioned to help marketers take advantage of the CTV boom, tap into advanced Addressable Programmatic solutions, and much more.
With 2022 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2021. If you missed any, make sure to give them a read and have a Happy New Year!
Press Release: Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion Valuation
Blackstone, one of the largest private equity firms in the world, entered into a definitive agreement to make a significant equity investment in Simpli.fi. Blackstone has joined existing investor GTCR, a leading private equity firm, as major shareholders in the company. The investment values the company at approximately $1.5 billion. Check out the full release for details on how Blackstone’s investment will enable Simpli.fi to further accelerate innovation and organic growth initiatives as well as to continue executing on its targeted acquisition strategy.
We were excited to announce our acquisition of The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,400 advertising agencies and media buying organizations with nearly 450 employees.
In this compelling blog post, we discuss how linear buyers can effectively reach the same audience they are used to targeting on traditional television, and extend their audience to achieve incremental reach by connecting with consumers that they may otherwise not be able to reach on linear TV.
Today, it’s commonplace for consumers to use multiple devices to consume content on different screens in a single day. Advertisers need a way to reach these consumers across all of their devices with household-level precision. This is where Addressable Programmatic comes into play. It’s the latest revolution when it comes to digital advertising. Check out the full post to learn more.
CTV continues to take the digital advertising industry by storm. We wanted to take a look at how Simpli.fi’s own platform numbers around CTV stack up with this ongoing industry surge. The short answer is: they stack up very well. Check out the full post to learn the how and why.
While brand awareness is still an important consideration for marketers, the highest priority now lies with being able to influence and track an action to prove out ROI and ROAS. Check out this post to see how our granular targeting capabilities help advertisers reach a precise audience of consumers who are most likely to take an action. Additionally, we do a deep dive into the advanced attribution capabilities that advertisers have access to so that you can not only drive performance, but also measure and prove it out as well.
From the ability to measure online and offline conversions to precision targeting capabilities, marketers are taking notice of OTT/CTV advertising and its benefits, particularly those at the household-level. Addressable OTT/CTV capabilities allow advertisers to help brands maximize reach and limit wasted impressions by targeting consumers across both the big screen in the living room and other small screen devices seen within a household. In this post, we take a look at how Simpli.fi is a front-runner in helping advertisers utilize Addressable OTT/CTV advertising to drive performance by looking at stats and trends from our own platform and taking a deep dive into our own solution.
This fall as we approached the holiday shopping season, we wanted to help retailers make preparations for this annual revenue windfall. Check out this post to learn how holiday advertisers can leverage Simpli.fi’s Addressable Programmatic to reach the right holiday consumer audiences at the household-level. What’s more, it serves as a great overall primer on addressable programmatic in action and marketers can tap into this same plan for future holiday season to come – think Memorial and Labor Day sales, Back-to-School, and more.
Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we understand that when it comes to programmatic, the data makes all the difference. Where your data is sourced from, how it is packaged, and how it is sold to you can mean the difference between campaign success or failure. Check out this post to see what makes transparency with Simpli.fi so special.
As more and more consumers increase their time streaming content via Connected TV devices, it is no wonder that OTT/CTV advertising spend is following suit. And Simpli.fi has a solution not only for digital buyers, but also those traditional marketers that focus on linear TV buys as well. In this post, we detail the power of our OTT/CTV targeting and attribution solutions, and how they can help advertisers drive performance.
To get your 2022 programmatic campaigns started off right with the leading OTT/CTV and Addressable audience targeting solutions, reach out to us at email@example.com.