Blog Rundown: 2022’s Top-Read Content

29
Dec
2022
12/29/2022

As we move into 2023, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from the year. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.

TOP SIMPLI.FI BLOGS OF 2022

WORLD-CLASS MEDIA BUYING CAPABILITIES FOR PROGRAMMATIC & BEYOND
With our precise targeting, unmatched reporting, and world-class service, we make media buying easy and effective. Read to know more on what makes Simpli.fi an exceptional partner for your media buying needs.

 
CASE STUDY: GLOBAL LUXURY RETAILER MAXIMIZES LOW-COST CONVERSIONS AND OUTPERFORMS THIRD-PARTY SEGMENTS WITH GEO-FENCING FROM SIMPLI.FI
Dive into this recent case study focused on how a global luxury retailer outperformed third-party segments when using Simpli.fi’s Geo-Fencing solutions for store visitation.

 
SIMPLI.FI’S CONTINUED COMMITMENT TO DATA PRIVACY OVER THE YEARS
Catch a glimpse into Simpli.fi’s data privacy practices, identity solutions, and “privacy by design” platform amidst an evolving landscape.

 
EXCLUSIVE DOWNLOAD: SIMPLI.FI OFFERS DIGITAL ADVERTISING’S MOST EFFICIENT POLITICAL DATA ONBOARDING SOLUTION YET
Learn more about Simpli.fi’s political data onboarding from our downloadable guide. 90%+ match rate, single-day turnarounds, dedicated service, & more.

 
LINEAR TV ADVERTISERS: DON’T LET CORD-CUTTING SLOW YOUR TV ADVERTISING EFFORTS
Learn how Simpli.fi reaches cord-cutting households with ease on a national level using its best-in-class performance CTV solution.

 
LET’S TALK POLITICS: SIMPLI.FI’S VALUE FOR POLITICAL ADVERTISERS
According to a recent eMarketer study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Simpli.fi remains prepared to handle this upcoming surge in political ad spend. As you consider the upcoming midterm election season, we want to convey how we’re built to handle your political advertising.

 
CASE STUDY: DIRECT-TO-CONSUMER APPAREL BRAND DRIVES ONLINE SALES WITH SIMPLI.FI AND SPACEBACK
Access this case study for a sneak peek into how a D2C apparel brand drives online sales by using Simpli.fi’s programmatic solutions and Spaceback partnership for social display ads.

 
LEARN HOW TO EXTEND YOUR ADVERTISING FOOTPRINT USING SOCIAL DISPLAY
See how online advertisers break the barriers of social media in a programmatic environment with Simpli.fi and Spaceback.

 

 

TOP SIMPLI.FI NEWS ARTICLES OF 2022

SIMPLI.FI ACQUIRES COREMEDIA SYSTEMS, LEADING SOFTWARE PLATFORM FOR PERFORMANCE MEDIA MANAGEMENT AND ANALYTICS (Yahoo Finance)
Simpli.fi, a leader in programmatic advertising and agency management software, announced that it has acquired CoreMedia Systems, a leading provider of performance media management software used by major performance marketing agencies, media agencies, and brands.

 
SIMPLI.FI ANNOUNCES GROUNDBREAKING POLITICAL ADVERTISING CAPABILITIES, WITH 90%+ MATCH RATES FOR ADDRESS LISTS AND SINGLE-DAY UPLOAD TIMES (Business Insider)
With the ability to onboard address lists with a 90%+ match rate, compared to the current industry average of 40-60%, Simpli.fi enables advertisers to double the reach of their targeted audiences compared to other digital onboarding solutions.

 
SIMPLI.FI NAMED TO THE ADEXCHANGER 2022 PROGRAMMATIC POWER PLAYERS LIST (Business Insider Markets)
Simpli.fi was recognized by AdExchanger as a top player in programmatic for a third consecutive year! The 2022 Programmatic Power Players were chosen from hundreds of submissions received from across the globe.

 
SIMPLI.FI ADDS GOOGLE ADS, YOUTUBE ADVERTISING, CONSOLIDATING MEDIA BUYS UNDER ONE COMPANY (MediaPost)
Check out this article from MediaPost highlighting our Google Ads (SEM) and YouTube service offerings. Catch comments from Ryan Horn, Simpli.fi’s SVP of Marketing, here.

 
FACEBOOK LOSES ITS LUSTER FOR SOME POLITICAL ADVERTISERS (Adweek)
“…limited targeting on Meta has decreased match rates when entering a voter list into the platform, said Nicole Fondots, digital strategist at public affairs-focused The Zoldak Agency. “We ran a city council campaign and we were working with fewer than 1,000 people,” Fondots said. “Having those match rates makes the biggest difference.” She added that for persuasion campaigns, budgets have shifted toward programmatic. Putting a voter list into Meta results in a 35% match rate compared to 99% using demand-side platform Simpli.fi.”

 
MARKETING INDUSTRY MERGERS AND ACQUISITIONS CONTINUE RECORD GROWTH DESPITE ECONOMIC HEADWINDS (Wall Street Journal)
As economic headwinds persist, the marketing industry continues its record growth in mergers and acquisitions. Simpli.fi’s received a mention of its $1.5B valuation by Blackstone last June.

 
BRANDS LOOK TO MAXIMIZE AD SPEND AHEAD OF RECESSION (StreetFight Magazine)
Simpli.fi’s CEO, Frost Prioleau explains how brands can maximize return on ad spend in today’s economy. Originally featured in StreetFight.

 
SIMPLI.FI IMPROVES CONNECTION BETWEEN SEARCH DATA AND CONNECTED TV (MediaPost)
Ryan Horn, SVP of Marketing at Simpli.fi, explains the process of how Simpli.fi improves the connection between search data and connected TV.

 

 

TOP SIMPLI.FI AWARD & MEDIA RECOGNITIONS OF 2022

TOP 4 BEST PROGRAMMATIC ADVERTISING PLATFORMS IN 2022 (Martech360)
Martech360 listed Simpli.fi as the first of four programmatic advertising platforms they consider best in 2022. They wrote, “It is a truly all-in-one omnichannel advertising that gives advertisers access to mobile, TV, social, direct mail, display, and video channels…Simpli.fi really simplifies the process of buying and selling digital ad space with its all-in-one software features.”

 
TOP 15 DATA MANAGEMENT PLATFORMS (CIO)
Simpli.fi was featured as one of the top 15 data management platforms, as ranked by CIO. DMPs help organizations collect and manage data from a wide array of sources — and are becoming increasingly important for customer-centric sales and marketing campaigns.

 
5 AD AUTOMATION PLATFORMS FOR AGENCIES (StreetFight)
Simpli.fi was recognized by StreetFight as a top five advertising automation platform for agencies. They wrote, “Simpli.fi’s omnichannel solution was designed to improve operating efficiencies and overall organization for agencies and brands. The company’s workflow management software is used by agencies to help maximize return on investment on advertising spend across CTV, mobile, display, and other media types…”

 
SIMPLI.FI NAMED A WINNER BY CAMPAIGNS & ELECTIONS FOR INNOVATION IN DIGITAL ADVERTISING WITH OUR POLITICAL ADVERTISING CAPABILITIES (Campaigns & Elections)
Campaigns & Elections recognized those they found truly exceptional in the field of political campaign technology, digital strategy, tactics, and techniques. Simpli.fi won the award for Innovation in Digital Advertising, highlighting our 90%+ match rate, single-day upload & activation window, and dedicated service team for our political advertisers.

 
SIMPLI.FI NAMED A WINNER BY MOBILE MARKETING MAGAZINE FOR MOST EFFECTIVE LOCATION CAMPAIGN (Mobile Marketing Magazine)
The annual awards listed Simpli.fi as a winner for having the Most Effective Location Campaign of the year. We’re honored to have received this award! The campaign that won this award came from a case study of a fast food brand that increased visits for several locations using our advanced location technology

 
2022 TOP WOMEN IN MEDIA (AdMonsters + AdExchanger)
Elizabeth Brockey, Chief Customer Officer at Simpli.fi, was named an honoree for this year’s AdExchanger and AdMonsters’ Top Women in Media & AdTech awards.

 

 
 
Looking To Enhance Your Advertising Efforts In 2023?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.