Category Archives: Data

23
Oct
2019
Advancements in Location Intelligence and Insights: Why Location Data Matters in 2019
Advancements in Location Intelligence and Insights: Why Location Data Matters in 2019

10/23/2019

Location data has been a hot topic in the programmatic industry over the past few years. There is a lot of discussion in the marketplace about the quality of location data, ambiguity about how it is used, and debate about whether this data needs to be verified. Thanks to recent advancements in location intelligence and…Continue…

09
Oct
2019
How Our Clients are Winning in Programmatic with Simpli.fi’s Reporting and Attribution Capabilities
How Our Clients are Winning in Programmatic with Simpli.fi’s Reporting and Attribution Capabilities

10/09/2019

Smart marketing decisions generally involve the use of data. But if the right data isn’t available, it can leave advertisers wanting and needing more. Specifically, advertisers are too often left wondering if they’ve gotten their money’s worth with digital ad campaigns. Attribution can definitely be a challenge, and as a result many platforms have shied…Continue…