Category Archives: Data

23
Jul
2021
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level

07/23/2021

As the events surrounding the pandemic have made clear, we live in an unpredictable and rapidly changing world. And when it comes to your programmatic advertising, a one-size-fits-all segment-based approach to ad campaigns that doesn’t allow for transparency and adaptability simply won’t cut it. Advertisers need and deserve transparency when it comes to their programmatic…Continue…

18
May
2021
Case Study: National Senior Living Chain Increases Web Traffic with Localized Targeting from TEGNA and Simpli.fi
Case Study: National Senior Living Chain Increases Web Traffic with Localized Targeting from TEGNA and Simpli.fi

05/18/2021

Key Facts •  Wanted to increase traffic to the advertiser’s website to generate leads •  Leveraged localized targeting for 26 senior living communities •  Capitalized on behavioral targeting from Simpli.fi to reach users interested in senior living options Results •  12,267 Website Visits •  $4.06 Cost Per Website Visit •  107% Increase in Leads YOY…Continue…