Category Archives: Data

10
Sep
2021
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes

09/10/2021

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. Specifically, this shift involves increasing the emphasis and utilization of performance-based metrics rather than focusing on brand awareness. And what’s more, we expect this trend to continue unabated. Whether running localized campaigns or national campaigns, advertisers today are…Continue…

23
Jul
2021
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level

07/23/2021

As the events surrounding the pandemic have made clear, we live in an unpredictable and rapidly changing world. And when it comes to your programmatic advertising, a one-size-fits-all segment-based approach to ad campaigns that doesn’t allow for transparency and adaptability simply won’t cut it. Advertisers need and deserve transparency when it comes to their programmatic…Continue…