Category Archives: Data

13
Jan
2022
Case Study: National Hardware Store Drives Visits from Loyal Customers with Addressable Geo-Fencing from Simpli.fi
Case Study: National Hardware Store Drives Visits from Loyal Customers with Addressable Geo-Fencing from Simpli.fi

01/13/2022

Brand Overview •  National hardware store brand with a single focus on a local store in a Denver suburb •  Sought to reach loyal customers with its first-party shopper data •  Wanted to increase sales by driving traffic to its store Partner Overview •  Media publishing company with outlets across the U.S. •  Well-established partnership…Continue…

11
Jan
2022
Full Funnel Marketing: Winning Every Stage of the Consumer Buying Journey
Full Funnel Marketing: Winning Every Stage of the Consumer Buying Journey

01/11/2022

When analyzing a user’s journey through the marketing funnel, it’s easy to fixate on one part of the process. While Simpli.fi offers a variety of data optimization models for different goal types, it’s helpful to know how to best use our product offerings in conjunction with your team’s marketing efforts to win at every stage…Continue…