Category Archives: Data

13
Feb
2019
Service Providers: How to Win with Addressable Geo-Fencing
Service Providers: How to Win with Addressable Geo-Fencing

02/13/2019

Service providers (such as telecom, internet, utility, etc.) must leverage location-based marketing in 2019. The advertising landscape has changed drastically and continues to rapidly evolve. While advertising through traditional marketing channels still works in some cases, the digital age has given service providers an easier, more cost-effective way to extend reach and access their target…Continue…

29
Jan
2019
Not All Transparency is Created Equal
Not All Transparency is Created Equal

01/29/2019

Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we don’t just talk about transparency—we’ve built a localized programmatic platform that is transparent. How, you ask? Unstructured data. By utilizing unstructured data, we can give advertisers an unprecedented level of granular data about every impression on every campaign at every…Continue…