Category Archives: Data

22
May
2019
LPS19 Video Series: What is Unstructured Data and Why You Should Care
LPS19 Video Series: What is Unstructured Data and Why You Should Care

05/22/2019

Have you ever bought a gift online for someone else and then were targeted for similar items? Perhaps it was a baby gift and now all you are seeing are parenting-related ads that aren’t relevant to you. This happens due to outdated targeting technology that uses audience segments. The technology does not take into account…Continue…

26
Mar
2019
Localized Programmatic: Who Has Adopted It and Who Needs It
Localized Programmatic: Who Has Adopted It and Who Needs It

03/26/2019

The recent shift in digital advertising towards localization has highlighted the need for advertisers to take a different approach to audience targeting. The time has come to take action. By adopting a localized programmatic strategy, advertisers are able to localize ad targeting and content, deliver performance on high volumes of localized campaigns, and receive deep…Continue…