As the data shows, the auto buyer’s journey is extended and complex. Marketers have gotten smarter about winning customers in the competitive automotive space, but there are new localized targeting tactics that can help keep your dealership ahead of the game. These geo-location and other digital targeting tactics – particularly when combined – can lead…Continue…
Nearly four of every five digital display dollars were transacted programmatically in 2017, totaling $32.56 billion. (eMarketer) And recently, the power of programmatic has started to transform other avenues of marketing such as TV advertising via CTV/OTT and even out-of-home advertising. Alongside the growth of programmatic, marketers are also realizing the importance of localization. Recently…Continue…