Category Archives: Geo-Fencing

22
Dec
2020
Case Study: National Archery Organization Increases In-Store and Online Visits with Advanced Targeting and Attribution from Simpli.fi
Case Study: National Archery Organization Increases In-Store and Online Visits with Advanced Targeting and Attribution from Simpli.fi

12/22/2020

PROMOTING INTEREST IN ARCHERY A national organization for archery and bowhunting enthusiasts was looking to promote the sport on behalf of its members and encourage consumer action. It wanted to drive physical visits to retailers that sold archery equipment, as well as increase traffic to its website. In order to granularly target the right audience…Continue…

12
Mar
2020
Case Study: National Ice Cream Chain Amplifies Direct Mail Campaign with Simpli.fi’s Addressable Geo-Fencing
Case Study: National Ice Cream Chain Amplifies Direct Mail Campaign with Simpli.fi’s Addressable Geo-Fencing

03/12/2020

Direct mail has long been a crucial strategy for marketers. It’s a great way to reach consumers at scale with a relevant message. However, with the advent of digital advertising, a whole new world of reach and precision has opened up to help marketers get the most out of their campaigns. Case in point, a…Continue…