Category Archives: Geo-Fencing

12
Mar
2021
OTT/CTV Advertising: Achieve Advanced Attribution Unheard of with Linear TV
OTT/CTV Advertising: Achieve Advanced Attribution Unheard of with Linear TV

03/12/2021

Previously on the blog, we discussed the importance and benefits of OTT/CTV advertising for linear TV buyers. Thanks to Simpli.fi’s OTT/CTV advertising solution, linear buyers can effectively reach the same audience they are used to targeting on linear, and extend their audience and achieve incremental reach by connecting with consumers they may otherwise not be…Continue…

22
Dec
2020
Case Study: National Archery Organization Increases In-Store and Online Visits with Advanced Targeting and Attribution from Simpli.fi
Case Study: National Archery Organization Increases In-Store and Online Visits with Advanced Targeting and Attribution from Simpli.fi

12/22/2020

PROMOTING INTEREST IN ARCHERY A national organization for archery and bowhunting enthusiasts was looking to promote the sport on behalf of its members and encourage consumer action. It wanted to drive physical visits to retailers that sold archery equipment, as well as increase traffic to its website. In order to granularly target the right audience…Continue…