Category Archives: Geo-Fencing

11
Dec
2019
The Evolution of Localized Targeting Continues: The Move Towards Addressable Programmatic
The Evolution of Localized Targeting Continues: The Move Towards Addressable Programmatic

12/11/2019

Location-based targeting has long been a feature of the digital advertising industry, but its meaning has shifted over the years. As we’ve gotten closer and closer to true one-on-one audience targeting, we have seen an evolution in how precise and granular location-based targeting can actually get. And throughout the process, Simpli.fi has led the way….Continue…

12
Nov
2019
Case Study: Pro AAA Baseball Team Tracks Online Ticket Sales and Stadium Visitors with Simpli.fi
Case Study: Pro AAA Baseball Team Tracks Online Ticket Sales and Stadium Visitors with Simpli.fi

11/12/2019

Today’s sports teams have a unique sales environment where they need to operate sales both online and in traditional brick-and-mortar environments. For sports marketers, this results in the need to be able to measure tangible campaign results for both online and offline actions, such as ticket sales and in-stadium attendance. Check out the case study…Continue…