Category Archives: Geo-Fencing

16
May
2019
The Future of Localized Programmatic
The Future of Localized Programmatic

05/16/2019

The quest for a more effective, more personalized approach to serving digital ads to consumers has led advertisers to find new and better ways to target them based on where they live and play. The “one size fits all” approach to audience targeting via segments is increasingly becoming a thing of the past. In its…Continue…

09
May
2019
How to Capitalize on Your Summertime Marketing Campaigns with Location-Based Marketing
How to Capitalize on Your Summertime Marketing Campaigns with Location-Based Marketing

05/09/2019

With Memorial Day quickly approaching and the holiday weekend being the unofficial kickoff to summer, it’s time for advertisers to start thinking about how to win-out with their summertime advertising efforts. At Simpli.fi, we’ve been the long-time industry leader in helping advertisers localize their programmatic ad campaigns using a variety of location-based targeting efforts—from Geo-Fencing…Continue…