Category Archives: Localized Programmatic

29
Jul
2021
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report

07/29/2021

OTT/CTV advertising is truly the dynamic digital advertising movement of the decade—and advertisers are taking notice of its powerful and versatile targeting capabilities. Simpli.fi has been on the forefront of the OTT/CTV wave, and as part of our front-line role, we continue to release insights and thought leadership content on what’s happening with OTT/CTV advertising….Continue…

23
Jul
2021
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level
Programmatic Transparency Defined: Target, Bid, Optimize, and Report at the Data Element-Level

07/23/2021

As the events surrounding the pandemic have made clear, we live in an unpredictable and rapidly changing world. And when it comes to your programmatic advertising, a one-size-fits-all segment-based approach to ad campaigns that doesn’t allow for transparency and adaptability simply won’t cut it. Advertisers need and deserve transparency when it comes to their programmatic…Continue…