Category Archives: Localized Programmatic

17
Nov
2020
Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting
Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting

11/17/2020

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Ft. Worth, Texas — November 17, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding…Continue…

13
Nov
2020
Incremental Reach with Simpli.fi: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising
Incremental Reach with Simpli.fi: Helping Linear TV Buyers Extend Their Reach with OTT/CTV Advertising

11/13/2020

According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…