This article originally appeared in MarTechSeries By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular as streamed…Continue…
Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. Specifically, this shift involves increasing the emphasis and utilization of performance-based metrics rather than focusing on brand awareness. And what’s more, we expect this trend to continue unabated. Whether running localized campaigns or national campaigns, advertisers today are…Continue…
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