Category Archives: Localized Programmatic

27
Apr
2021
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi’s Behavioral Targeting Solutions
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi’s Behavioral Targeting Solutions

04/27/2021

Advertiser Overview •  Men’s apparel company specializing in online sales •  Founded in 2020 as a Direct-to-Consumer brand and now also in retail stores •  Partnered directly with Simpli.fi in late 2020 Results •  $19.19Cost Per Action •  $62.21 Average Cart Value •  $3.24 ROAS •  17,000 Transactions     DRIVING ONLINE SALES Direct-to-consumer ecommerce…Continue…

23
Apr
2021
Performance Marketing with Simpli.fi: Driving Metrics that Matter
Performance Marketing with Simpli.fi: Driving Metrics that Matter

04/23/2021

In traditional advertising channels, brand awareness has always been a top goal. This entailed getting in front of the largest audience possible. Even though advertisers didn’t have the capabilities to track ROI in a granular manner, it was reasonable to assume that if ads were seen by a large enough audience, some number of actions…Continue…