Category Archives: Localized Programmatic

22
May
2019
LPS19 Video Series: What is Unstructured Data and Why You Should Care
LPS19 Video Series: What is Unstructured Data and Why You Should Care

05/22/2019

Have you ever bought a gift online for someone else and then were targeted for similar items? Perhaps it was a baby gift and now all you are seeing are parenting-related ads that aren’t relevant to you. This happens due to outdated targeting technology that uses audience segments. The technology does not take into account…Continue…

16
May
2019
The Future of Localized Programmatic
The Future of Localized Programmatic

05/16/2019

The quest for a more effective, more personalized approach to serving digital ads to consumers has led advertisers to find new and better ways to target them based on where they live and play. The “one size fits all” approach to audience targeting via segments is increasingly becoming a thing of the past. In its…Continue…