Category Archives: Localized Programmatic

25
Oct
2019
Commentary: The State of Localized Programmatic – Why Marketers Need to Adopt a Personalized Digital Strategy
Commentary: The State of Localized Programmatic – Why Marketers Need to Adopt a Personalized Digital Strategy

10/25/2019

This article originally appeared in MarTech Advisor By: Ryan Horn, Senior Vice President of Marketing for Simpli.fi   National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there…Continue…

09
Oct
2019
How Our Clients are Winning in Programmatic with Simpli.fi’s Reporting and Attribution Capabilities
How Our Clients are Winning in Programmatic with Simpli.fi’s Reporting and Attribution Capabilities

10/09/2019

Smart marketing decisions generally involve the use of data. But if the right data isn’t available, it can leave advertisers wanting and needing more. Specifically, advertisers are too often left wondering if they’ve gotten their money’s worth with digital ad campaigns. Attribution can definitely be a challenge, and as a result many platforms have shied…Continue…