Category Archives: Localized Programmatic

31
Aug
2020
August Recap: Simpli.fi’s OTT/CTV Solution at Work and Insights for Linear TV Buyers
August Recap: Simpli.fi’s OTT/CTV Solution at Work and Insights for Linear TV Buyers

08/31/2020

This August we published several in-depth case studies showcasing the success clients have seen with SImpli.fi’s OTT/CTV solution, along with a thought-provoking commentary from our own Chief Revenue Officer James Moore. Also, make sure to check out the post on what buyers of linear TV can do in light of truncated sports seasons. In case…Continue…

13
Aug
2020
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success

08/13/2020

It’s no secret that every year live sports content make up a primary source of ad spend. Watching sports is truly a national pastime, and fans watching their favorite teams are a perfect audience for advertisers. However, what do we do when the sports are either no longer there or in limited supply?   The…Continue…