Category Archives: Localized Programmatic

10
Sep
2021
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes

09/10/2021

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. Specifically, this shift involves increasing the emphasis and utilization of performance-based metrics rather than focusing on brand awareness. And what’s more, we expect this trend to continue unabated. Whether running localized campaigns or national campaigns, advertisers today are…Continue…