Category Archives: Localized Programmatic

26
Feb
2021
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance

02/26/2021

As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year….Continue…

18
Feb
2021
Download Exclusive Campaign Performance Analysis: Impact of Unstructured Data vs. Pre-Packaged Audience Segments
Download Exclusive Campaign Performance Analysis: Impact of Unstructured Data vs. Pre-Packaged Audience Segments

02/18/2021

Over 30,000 active advertisers are currently leveraging Simpli.fi’s programmatic platform to drive higher performance on their digital campaigns. Why? Because Simpli.fi’s unstructured data network allows advertisers to extract more value from audience and campaign data than traditional audience segment-based platforms. In fact, we performed a study to prove just how successful our approach to data…Continue…