Category Archives: Localized Programmatic

20
Jan
2022
Target Football Fans Across All Devices on Football’s Big Weekend with Simpli.fi
Target Football Fans Across All Devices on Football’s Big Weekend with Simpli.fi

01/20/2022

Last year, the number of viewers streaming Big Game Sunday was up by 65% compared to 2020, making it the most-streamed professional football game ever. As millions of viewers tune in for football’s headlining weekend this year, advertisers have a big opportunity to reach them across all their devices, while maintaining the impact of linear…Continue…

13
Jan
2022
Case Study: National Hardware Store Drives Visits from Loyal Customers with Addressable Geo-Fencing from Simpli.fi
Case Study: National Hardware Store Drives Visits from Loyal Customers with Addressable Geo-Fencing from Simpli.fi

01/13/2022

Brand Overview •  National hardware store brand with a single focus on a local store in a Denver suburb •  Sought to reach loyal customers with its first-party shopper data •  Wanted to increase sales by driving traffic to its store Partner Overview •  Media publishing company with outlets across the U.S. •  Well-established partnership…Continue…