Category Archives: Localized Programmatic

13
Mar
2019
The Shift to Localization and Why It Matters for Advertisers
The Shift to Localization and Why It Matters for Advertisers

03/13/2019

Market Forces at Play Include the Growth of Mobile and Advancements in Location Intelligence In the past, the advertising industry as a whole tended to focus its spend on national campaigns. In recent times, the paradigm has shifted and advertisers have increasingly recognized the need to personalize and localize campaigns to specific target audiences. Targeting…Continue…

07
Mar
2019
Download Exclusive Industry Report: The State of Localized Programmatic
Download Exclusive Industry Report: The State of Localized Programmatic

03/07/2019

Localized advertising, once overlooked by national advertisers, is now a valuable part of any marketer’s strategy. While historically advertisers focused most of their spend on national campaigns, today however there is a growing need to make advertising more personal… more localized. Advertisers at-large are evaluating how they most effectively identify, reach, and deliver the right…Continue…