Category Archives: Localized Programmatic

05
Feb
2019
OTT/CTV and Localization: Why It Matters
OTT/CTV and Localization: Why It Matters

02/05/2019

OTT/CTV has presented advertisers with an unprecedented opportunity to reach consumers across screens by combining the power of TV with the audience targeting capabilities of digital. And it’s still taking off. However, while OTT/CTV is an incredibly effective advertising medium, successful campaigns still hinge on getting ads in front of the right audience. Advertisers who…Continue…

29
Jan
2019
Not All Transparency is Created Equal
Not All Transparency is Created Equal

01/29/2019

Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we don’t just talk about transparency—we’ve built a localized programmatic platform that is transparent. How, you ask? Unstructured data. By utilizing unstructured data, we can give advertisers an unprecedented level of granular data about every impression on every campaign at every…Continue…