Category Archives: Localized Programmatic

12
May
2022
Simpli.fi’s Performance-First Addressability Solves Audience Segmentation Challenges
Simpli.fi’s Performance-First Addressability Solves Audience Segmentation Challenges

05/12/2022

Bit by bit, media buyers have grown accustomed to audience segmentation. At the same time, the need for performance-based marketing solutions continues to skyrocket. This focus, pertinent for every marketer, fixates on generating quality leads, generating enough leads, and measuring performance. Advertisers also should know how to increase performance while driving total costs down. That’s…Continue…

10
May
2022
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi and Spaceback
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi and Spaceback

05/10/2022

Advertiser Overview •  Men’s apparel company specializing in online sales •  Founded in 2020 as a Direct-to-Consumer brand and now also in retail stores •  Partnered directly with Simpli.fi in late 2020 and added social display ads from Spaceback in February 2022   Results •  $7.10 ROAS •  $82.17 Average Cart Value •  16% Increase…Continue…