Category Archives: Location-based Advertising

06
May
2021
Case Study: Foundation Blue Reaches Local Voters Across the Country Amid 2020 Election Season
Case Study: Foundation Blue Reaches Local Voters Across the Country Amid 2020 Election Season

05/06/2021

Foundation Blue Overview •  Political media firm located in Washington, D.C. •  Focused on driving voter turnout instate, county, and municipal elections •  Partnered with Simpli.fi to serve 168 candidates across 23 states in 2020     2020 ELECTION SEASON Political campaigns are increasingly turning to programmatic advertising to build awareness and drive voters to…Continue…

30
Apr
2021
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing

04/30/2021

This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales. What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach. Press-wise,…Continue…