Category Archives: Location-based Advertising

04
Sep
2019
Location-Based Targeting: Why Simpli.fi’s Clients Can’t Live Without It
Location-Based Targeting: Why Simpli.fi’s Clients Can’t Live Without It

09/04/2019

In recent years, location-based targeting has emerged as one of the most powerful ways to reach consumers with relevant digital ads as they are interacting with the physical world. And the industry agrees. According to BIA/Kelsey, marketers will spend $26 billion on geo-targeted campaigns in 2019. There’s a simple reason why location-based targeting plays such…Continue…