Category Archives: Location-based Advertising

26
Feb
2021
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance

02/26/2021

As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year….Continue…

10
Feb
2021
Why Omnichannel Programmatic Matters for Advertisers
Why Omnichannel Programmatic Matters for Advertisers

02/10/2021

“Omnichannel” is one of those programmatic buzzwords that gets thrown around a lot. However, behind all of the buzz are several real-world applications advertisers should take advantage of. Read on to learn more.   Understanding the Challenge and the Benefits The programmatic ecosystem is complex, and can be a headache for advertisers to navigate. Buyers…Continue…