Category Archives: Location-based Advertising

30
Oct
2020
October Recap: Helping Advertisers Navigate the OTT/CTV Landscape
October Recap: Helping Advertisers Navigate the OTT/CTV Landscape

10/30/2020

As Simpli.fi works towards improving our OTT/CTV offering for our clients, we continue to provide advertisers and partners with data and insights to help them incorporate OTT/CTV into their targeting mix. To that end, we released a new industry report in October showing that OTT/CTV ad spend is continuing to grow in spite of the…Continue…

30
Sep
2020
September Recap: Simpli.fi Continues to Help Advertisers Reduce Waste and Maximize Efficiency
September Recap: Simpli.fi Continues to Help Advertisers Reduce Waste and Maximize Efficiency

09/30/2020

September was an eventful month, as advertisers continue to navigate challenging waters. At Simpli.fi, we are continuing to provide solutions and strategies for advertisers to reduce ad spend and wasted impressions, increase efficiency, and maximize the effectiveness of ad campaigns with OTT/CTV advertising. We addressed all of this and more on the Simpli.fi blog this…Continue…