Category Archives: Location-based Advertising

15
Mar
2019
Case Study: Auto Dealer Engages Audience with Simpli.fi’s OTT/CTV
Case Study: Auto Dealer Engages Audience with Simpli.fi’s OTT/CTV

03/15/2019

Simpli.fi’s localized programmatic and OTT/CTV solution continue to help clients hit (if not exceed) their campaign goals and maximize ad delivery. Check out the case study below to see one of our latest success stories—an auto marketer who wanted to use existing video ad assets in the OTT/CTV space.   THE OPPORTUNITY Auto marketers, one…Continue…

13
Mar
2019
The Shift to Localization and Why It Matters for Advertisers
The Shift to Localization and Why It Matters for Advertisers

03/13/2019

Market Forces at Play Include the Growth of Mobile and Advancements in Location Intelligence In the past, the advertising industry as a whole tended to focus its spend on national campaigns. In recent times, the paradigm has shifted and advertisers have increasingly recognized the need to personalize and localize campaigns to specific target audiences. Targeting…Continue…