Category Archives: Location-based Advertising

20
Oct
2021
Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4
Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4

10/20/2021

The 2020 holiday shopping season saw retail sales grow more than eight percent year-over-year, amounting to almost $790 billion (NRF). E-commerce sales took off last year, as consumers chose to shop from the comfort of their homes, and we expect this trend to continue. However, this holiday season will also see an uptick in foot…Continue…

14
Oct
2021
Case Study: Regional Grocery Chain Targets Loyal Customers and Increases In-Store Traffic with Addressable Geo-Fencing from Simpli.fi
Case Study: Regional Grocery Chain Targets Loyal Customers and Increases In-Store Traffic with Addressable Geo-Fencing from Simpli.fi

10/14/2021

Brand Overview • Popular grocery chain in the northeastern U.S. •  Sought to reach existing customers using first-party loyalty program data •  Wanted to drive foot traffic to 18 stores by promoting its low prices and grocery pickup services Partner Overview •  National publishing company with 75+ newspapers and magazines throughout the East and Midwest • …Continue…