Category Archives: Location-based Advertising

12
May
2022
Simpli.fi’s Performance-First Addressability Solves Audience Segmentation Challenges
Simpli.fi’s Performance-First Addressability Solves Audience Segmentation Challenges

05/12/2022

Bit by bit, media buyers have grown accustomed to audience segmentation. At the same time, the need for performance-based marketing solutions continues to skyrocket. This focus, pertinent for every marketer, fixates on generating quality leads, generating enough leads, and measuring performance. Advertisers also should know how to increase performance while driving total costs down. That’s…Continue…

03
May
2022
April Recap: Exclusive E-Commerce Report, “The Great Retention” Commentary, Incrementality With CTV, & More
April Recap: Exclusive E-Commerce Report, “The Great Retention” Commentary, Incrementality With CTV, & More

05/03/2022

As we move into May, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.   April’s Top Blog Posts GROWTH IN E-COMMERCE PROGRAMMATIC CAMPAIGNS: TRENDS AND STRATEGIES FOR 2022…Continue…