Simpli.fi Senior Vice President of Marketing Ryan Horn weighs in on effective advertising campaigns in today’s marketing environment in this insightful Q & A with Talk CMO TCMO Bureau: Do you think today’s brands are not able to run effective advertising campaigns? If so, why? Ryan Horn: The biggest challenge that advertisers faced in…Continue…
This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales. What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach. Press-wise,…Continue…