August was another exciting month for Simpli.fi. We saw particular emphasis on the role location data plays in location-based marketing and attribution, and how Simpli.fi’s OTT/CTV advertising solution is already helping our clients succeed in their programmatic campaigns. Included in this month’s greatest hits are two case studies showcasing how clients are benefiting from the…Continue…
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This article originally appeared in Multichannel News. By: Frost Prioleau, CEO and Co-Founder of Simpli.fi The increased usage of mobile smartphones over the last several years has ushered in a new era of digital advertising. Brands now use location data to target anonymous audiences based on where they are, where they have been and…Continue…