Category Archives: News & Press Releases

04
May
2021
Q & A: Running Effective Advertising Campaigns in Today’s Dynamic Marketing Environment
Q & A: Running Effective Advertising Campaigns in Today’s Dynamic Marketing Environment

05/04/2021

Simpli.fi Senior Vice President of Marketing Ryan Horn weighs in on effective advertising campaigns in today’s marketing environment in this insightful Q & A with Talk CMO   TCMO Bureau: Do you think today’s brands are not able to run effective advertising campaigns? If so, why? Ryan Horn: The biggest challenge that advertisers faced in…Continue…

30
Apr
2021
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing

04/30/2021

This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales. What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach. Press-wise,…Continue…