Category Archives: OTT/CTV

12
Feb
2021
Case Study: Trade Association Raises Recycling Awareness with Simpli.fi’s OTT/CTV Solution
Case Study: Trade Association Raises Recycling Awareness with Simpli.fi’s OTT/CTV Solution

02/12/2021

Brand Overview Renowned scientific trade association Represents high-profile companies in the scientific community Sought to raise awareness of recycling across the nation Agency Overview Large agency with several offices in the U.S. Works with multiple national brands Partner with Simpli.fi since 2016 Results 3.1 Million Unique Users Reached 97.5% Video Completion Rate .93% CTR for…Continue…

29
Jan
2021
January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More
January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More

01/29/2021

It’s safe to say that we’re all happy to have left 2020 behind and move into 2021. At Simpli.fi, we’re excited to report that we’ve had a busy and fruitful start to the new year. In the blog this month, we cover many topics including why advertisers should be taking advantage of Simpli.fi’s OTT/CTV targeting…Continue…