Performance marketing is as it sounds: marketing based on performance. This tends to result in advertising with the goal of driving some sort of action that can be measured. And it’s normally associated with online sales, but it can also be applied to other desired results like web visits, lead generation, or foot traffic. But…Continue…
Originally posted in Search & Performance Marketing Daily (S&PMD) by MediaPost. Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support connected television (CTV) by using search data. In fact, it is one of the first to combine search data with…Continue…
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