Category Archives: OTT/CTV

29
Jul
2021
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report

07/29/2021

OTT/CTV advertising is truly the dynamic digital advertising movement of the decade—and advertisers are taking notice of its powerful and versatile targeting capabilities. Simpli.fi has been on the forefront of the OTT/CTV wave, and as part of our front-line role, we continue to release insights and thought leadership content on what’s happening with OTT/CTV advertising….Continue…

15
Jul
2021
Case Study: Online College Increases Awareness for Spring Semester with Simpli.fi’s OTT/CTV Solutions
Case Study: Online College Increases Awareness for Spring Semester with Simpli.fi’s OTT/CTV Solutions

07/15/2021

Advertiser Overview • Accredited online college offering bachelor’s and master’s programs • Sought to increase student enrollments for the spring 2021 semester • Switched programmatic partners to Simpli.fi to improve performance/span> Agency Overview • Full-service agency focused on data, insights, and strategy •  Clients include education institutions, national brands, and healthcare •  Partner of Simpli.fi since 2017 on behalf…Continue…