Category Archives: OTT/CTV

20
Oct
2021
Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4
Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4

10/20/2021

The 2020 holiday shopping season saw retail sales grow more than eight percent year-over-year, amounting to almost $790 billion (NRF). E-commerce sales took off last year, as consumers chose to shop from the comfort of their homes, and we expect this trend to continue. However, this holiday season will also see an uptick in foot…Continue…

12
Oct
2021
How to Capitalize on Your Holiday Campaign Planning with Addressable Programmatic
How to Capitalize on Your Holiday Campaign Planning with Addressable Programmatic

10/12/2021

With the holiday shopping season quickly approaching, retailers are making preparations for this annual revenue windfall. And with 2021 holiday retail sales expected to increase by 7-9% as compared to the 2020 season, it is essential that retailers be prepared to leverage effective digital ad campaigns to capture these consumer dollars.     So, what…Continue…