Category Archives: OTT/CTV

30
Apr
2021
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing
April Recap: Driving Results with Online Attribution, Incremental Reach for Linear TV Buyers, and Performance Marketing

04/30/2021

This month on the blog, we showcase a dynamic case study centered around Simpli.fi’s industry-leading Behavioral targeting solution and how it helped a direct-to-consumer apparel brand increase online sales. What’s more, you’ll learn how Simpli.fi is influencing and proving out ROI with performance marketing, and helping linear buyers reach new consumers with incremental reach. Press-wise,…Continue…

13
Apr
2021
Case Study: National Retailer Runs Premium OTT/CTV Campaign over Football’s Big Weekend with Simpli.fi
Case Study: National Retailer Runs Premium OTT/CTV Campaign over Football’s Big Weekend with Simpli.fi

04/13/2021

Advertiser Overview •  Run by a Georgia school system during the 2020 election •  State lottery looking to build awareness for holiday scratch-off campaign •  Sought to improve match rate for first-party address list targeting •  Exclusively used OTT/CTV and pre-roll video ads Results •  4 DaysCampaign Length •  98.9% Video Completion Rate •  $90,000…Continue…