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16
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May
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2019 |
The quest for a more effective, more personalized approach to serving digital ads to consumers has led advertisers to find new and better ways to target them based on where they live and play. The “one size fits all” approach to audience targeting via segments is increasingly becoming a thing of the past. In its…Continue…
With Memorial Day quickly approaching and the holiday weekend being the unofficial kickoff to summer, it’s time for advertisers to start thinking about how to win-out with their summertime advertising efforts. At Simpli.fi, we’ve been the long-time industry leader in helping advertisers localize their programmatic ad campaigns using a variety of location-based targeting efforts—from Geo-Fencing…Continue…