11/13/2020
According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…