Category Archives: OTT/CTV

30
Sep
2020
September Recap: Simpli.fi Continues to Help Advertisers Reduce Waste and Maximize Efficiency
September Recap: Simpli.fi Continues to Help Advertisers Reduce Waste and Maximize Efficiency

09/30/2020

September was an eventful month, as advertisers continue to navigate challenging waters. At Simpli.fi, we are continuing to provide solutions and strategies for advertisers to reduce ad spend and wasted impressions, increase efficiency, and maximize the effectiveness of ad campaigns with OTT/CTV advertising. We addressed all of this and more on the Simpli.fi blog this…Continue…

25
Sep
2020
OTT/CTV Advertising will be Critical in Upcoming Presidential Election
OTT/CTV Advertising will be Critical in Upcoming Presidential Election

09/25/2020

As we start to ease into fall, the 2020 presidential election is rapidly approaching. The pressure is on for political advertisers to find last minute ways to get candidates’ messages in front of the right voters. And while there’s no silver bullet to accomplish this, we do know the next best thing: OTT/CTV advertising.  …Continue…