Category Archives: Trends

15
Dec
2022
Simpli.fi’s 2023 AdTech Predictions
Simpli.fi’s 2023 AdTech Predictions

12/15/2022

The current economic environment has led many companies to evaluate their ad budgets more closely. It’s more important than ever for advertisers to drive performance, ensuring every ad dollar counts. As 2022 comes to a close and advertisers plan for Q1 and beyond, Frost Prioleau, CEO and co-founder of Simpli.fi, a portfolio company of Blackstone…Continue…

06
Dec
2022
Bills, Rights, & Insights: Key Political Advertising Takeaways From 2022
Bills, Rights, & Insights: Key Political Advertising Takeaways From 2022

12/06/2022

As the 2022 midterm elections come to an end, we wanted to highlight the most important political advertising takeaways from this year. Feel free to read our insights below or download our infographic for a summarized version. KEY TAKEAWAY #1: POLITICAL ADVERTISERS MADE AS STRATEGIC OF A PUSH AS POSSIBLE ON ELECTION DAY Drama-packed midterms…Continue…