Category Archives: Trends

11
Sep
2019
Simpli.fi’s OTT/CTV Advertising Capabilities: Hear What Our Clients Have to Say
Simpli.fi’s OTT/CTV Advertising Capabilities: Hear What Our Clients Have to Say

09/11/2019

Simpli.fi clients can always count on us to provide targeting solutions that are significantly ahead of the curve. OTT/CTV advertising in particular has been an area of focus for us as we continually work to position our clients for programmatic success. Our investment in this space has resulted in a three-pronged approach enabling marketers to…Continue…

04
Sep
2019
Location-Based Targeting: Why Simpli.fi’s Clients Can’t Live Without It
Location-Based Targeting: Why Simpli.fi’s Clients Can’t Live Without It

09/04/2019

In recent years, location-based targeting has emerged as one of the most powerful ways to reach consumers with relevant digital ads as they are interacting with the physical world. And the industry agrees. According to BIA/Kelsey, marketers will spend $26 billion on geo-targeted campaigns in 2019. There’s a simple reason why location-based targeting plays such…Continue…