Category Archives: Trends

26
Feb
2021
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance
February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance

02/26/2021

As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year….Continue…

05
Feb
2021
Industry Insights from Simpli.fi’s Addressable Programmatic 2020 Ad Spend Report
Industry Insights from Simpli.fi’s Addressable Programmatic 2020 Ad Spend Report

02/05/2021

When your ideal consumers are homebound, there is no better way to reach them with digital ads at the household-level than addressable programmatic. Never was this truer than in 2020. To show you just how advertisers utilized addressable programmatic this past year, we released our latest programmatic report: “Addressable Programmatic Spend Rises Throughout 2020”. In…Continue…