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15
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Dec
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2022 |
The current economic environment has led many companies to evaluate their ad budgets more closely. It’s more important than ever for advertisers to drive performance, ensuring every ad dollar counts. As 2022 comes to a close and advertisers plan for Q1 and beyond, Frost Prioleau, CEO and co-founder of Simpli.fi, a portfolio company of Blackstone…Continue…
As the 2022 midterm elections come to an end, we wanted to highlight the most important political advertising takeaways from this year. Feel free to read our insights below or download our infographic for a summarized version. KEY TAKEAWAY #1: POLITICAL ADVERTISERS MADE AS STRATEGIC OF A PUSH AS POSSIBLE ON ELECTION DAY Drama-packed midterms…Continue…
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