Category Archives: Trends

20
Aug
2021
Commentary: How Linear Buyers Can Extend Their Audience with Connected TV Advertising
Commentary: How Linear Buyers Can Extend Their Audience with Connected TV Advertising

08/20/2021

This article originally appeared in Rapid TV News By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi Over the past year, the pandemic has been a catalyst for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a drop in viewers while cord cutting continues to…Continue…