Category Archives: Trends

29
Jan
2019
Not All Transparency is Created Equal
Not All Transparency is Created Equal

01/29/2019

Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we don’t just talk about transparency—we’ve built a localized programmatic platform that is transparent. How, you ask? Unstructured data. By utilizing unstructured data, we can give advertisers an unprecedented level of granular data about every impression on every campaign at every…Continue…

23
Jan
2019
The Future of Video Advertising is Here: Dynamic Audience Targeting with OTT/CTV
The Future of Video Advertising is Here: Dynamic Audience Targeting with OTT/CTV

01/23/2019

Advertisers, take note. OTT/CTV ads work, and there’s never been a better time to take advantage of them. However, there’s one essential ingredient without which OTT/CTV advertising cannot be truly effective: audience targeting. It’s an exciting time to be in the advertising industry. The convergence of a culture where consumers are accessing their screens 24/7…Continue…