Category Archives: Trends

16
Jun
2022
Home and Garden Programmatic Trends Report: Strategies to Reach and Convert Homeowners in 2022
Home and Garden Programmatic Trends Report: Strategies to Reach and Convert Homeowners in 2022

06/16/2022

From landscaping needs to home renovations, homeowners are staying busy in preparation for warmer weather. This year, consumers are projected to spend $558.3 billion on home improvement projects (Statista). With all of this money on the table, advertisers have a large opportunity to reach and convert homeowners. To see what programmatic strategies home and garden…Continue…

14
Apr
2022
Commentary: Turning the Great Resignation into the Great Retention
Commentary: Turning the Great Resignation into the Great Retention

04/14/2022

Originally appeared in BenefitsPro. By: Elizabeth Brockey, Chief Customer Officer, Simpli.fi Company culture previously developed naturally within organizations, as employees worked similar in-office schedules. Repetition and familiarity helped drive a sense of community and build culture amongst team members. Organizational culture grows strong and gives team members a sense of belonging when the familiarity of…Continue…