Category Archives: Trends

07
Mar
2019
Download Exclusive Industry Report: The State of Localized Programmatic
Download Exclusive Industry Report: The State of Localized Programmatic

03/07/2019

Localized advertising, once overlooked by national advertisers, is now a valuable part of any marketer’s strategy. While historically advertisers focused most of their spend on national campaigns, today however there is a growing need to make advertising more personal… more localized. Advertisers at-large are evaluating how they most effectively identify, reach, and deliver the right…Continue…

29
Jan
2019
Not All Transparency is Created Equal
Not All Transparency is Created Equal

01/29/2019

Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we don’t just talk about transparency—we’ve built a localized programmatic platform that is transparent. How, you ask? Unstructured data. By utilizing unstructured data, we can give advertisers an unprecedented level of granular data about every impression on every campaign at every…Continue…