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05
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Feb
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2019 |
OTT/CTV has presented advertisers with an unprecedented opportunity to reach consumers across screens by combining the power of TV with the audience targeting capabilities of digital. And it’s still taking off. However, while OTT/CTV is an incredibly effective advertising medium, successful campaigns still hinge on getting ads in front of the right audience. Advertisers who…Continue…
Advertisers, take note. OTT/CTV ads work, and there’s never been a better time to take advantage of them. However, there’s one essential ingredient without which OTT/CTV advertising cannot be truly effective: audience targeting. It’s an exciting time to be in the advertising industry. The convergence of a culture where consumers are accessing their screens 24/7…Continue…