Our own CEO and thought leader Frost Prioleau was recently featured in this video interview with Beet.TV: National is Now Local: 2020 Ad Trends with Simpli.fi’s Prioleau. We’ve all seen how the industry has been affected by the COVID-19 pandemic. But we’re finally seeing some light at the end of the tunnel. In this interview,…Continue…
It’s no secret that OTT/CTV advertising is a massive opportunity for marketers—the combination of traditional TV ads’ impact and digital’s precision and measurement capabilities represents a new frontier of reaching consumer audiences. However, as anyone familiar with this space knows, it can be confusing. Acronyms abound, and many marketers are still trying to familiarize themselves…Continue…