Category Archives: Video

22
May
2019
LPS19 Video Series: What is Unstructured Data and Why You Should Care
LPS19 Video Series: What is Unstructured Data and Why You Should Care

05/22/2019

Have you ever bought a gift online for someone else and then were targeted for similar items? Perhaps it was a baby gift and now all you are seeing are parenting-related ads that aren’t relevant to you. This happens due to outdated targeting technology that uses audience segments. The technology does not take into account…Continue…

10
May
2019
LPS19 Video Series: Addressable Geo-Fencing – Differentiators and Best Practices
LPS19 Video Series: Addressable Geo-Fencing – Differentiators and Best Practices

05/10/2019

Last week, we introduced our new video series covering hot topics in the programmatic space. Now that you are caught up to speed on the state of OTT/CTV advertising technology, it’s time for us to dive into Addressable Geo-Fencing and explore its differentiators and best practices. LPS19 was all about localization; the new and dynamic…Continue…