03
Nov
2020
SIMPLI.FI’S OWN CHIEF CUSTOMER OFFICER ELIZABETH BROCKEY RECOGNIZED AS A TOP WOMAN LEADER OF 2020 IN THE SOFTWARE REPORT
SIMPLI.FI’S OWN CHIEF CUSTOMER OFFICER ELIZABETH BROCKEY RECOGNIZED AS A TOP WOMAN LEADER OF 2020 IN THE SOFTWARE REPORT

11/03/2020

Congratulations once again to our Chief Customer Officer Elizabeth Brockey for her inclusion in The Software Report’s prestigious Top Women Leaders in SaaS of 2020!! We are extremely proud of Elizabeth, as this is the third year in a row she has received this honor! To quote from this year’s report: “This year’s awardees are…Continue…

30
Oct
2020
October Recap: Helping Advertisers Navigate the OTT/CTV Landscape
October Recap: Helping Advertisers Navigate the OTT/CTV Landscape

10/30/2020

As Simpli.fi works towards improving our OTT/CTV offering for our clients, we continue to provide advertisers and partners with data and insights to help them incorporate OTT/CTV into their targeting mix. To that end, we released a new industry report in October showing that OTT/CTV ad spend is continuing to grow in spite of the…Continue…

28
Oct
2020
Simpli.fi Named a Finalist for Best Attribution Tool in 2020 Digiday Technology Awards
Simpli.fi Named a Finalist for Best Attribution Tool in 2020 Digiday Technology Awards

10/28/2020

Addressable CTV Solution Recognized in Best Attribution Tool Category Ft. Worth, Texas — October 28, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company is a finalist for the 2020 Digiday Technology Awards in the Best Attribution Tool category. The Digiday Technology Awards recognize the technology…Continue…

20
Oct
2020
Case Study: Residential Internet Provider Acquires New Customers at Low CPA with Simpli.fi
Case Study: Residential Internet Provider Acquires New Customers at Low CPA with Simpli.fi

10/20/2020

TRUSTED PARTNERSHIP WITH AGENCY After seven years of partnership between the agency and Simpli.fi, they had established a trusted relationship. As part of one of the world’s largest agency holding groups, they understandably have high standards for technology and media partners. Additionally, their clients have considerable expectations for performance, attribution, verification, and streamlined reporting across…Continue…

13
Oct
2020
Commentary: Advertising for Black Friday Will Look Different This Year- What Advertisers Need to Know
Commentary: Advertising for Black Friday Will Look Different This Year- What Advertisers Need to Know

10/13/2020

This article originally appeared in Retail Touchpoints By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new normal– especially retailers. In the past month alone, Walmart, Target, Best Buy, and Dick’s Sporting Goods…Continue…