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31
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Dec
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2021 |
2021 has been a year for the record books! Businesses are making a comeback and we have seen many positive developments and growth for our clients. As Simpli.fi strives to bring our partners and advertisers the latest advancements in programmatic, we continue to be well-positioned to help marketers take advantage of the CTV boom, tap…Continue…
Brand Overview • Franchise of a popular pizza chain in the northwestern U.S. • Wanted to generate online orders and drive traffic to its six stores • Sought to identify a positive return on its advertising spend Partner Overview • Full-service direct mail company in the Pacific Northwest • Year-long partnership with Simpli.fi to provide…Continue…
There’s an old saying by world-famous ice hockey player Wayne Gretzky, who once said, “I skate to where the puck is going to be, not where it has been.” While linear TV has traditionally dominated the TV ad buying space in years past, those dollars have consistently shifted by the masses to Connected TV (CTV)….Continue…
The 12th Annual Effective Mobile Marketing Awards recognizes leaders and innovators shaping the mobile marketing landscape Ft. Worth, Texas – December 14, 2021 – Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it won the Mobile Marketing Magazine’s award for the Most Effective Retail Campaign. The Effective Mobile Marketing Awards…Continue…
This article originally appeared in PerformanceIN By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi Largely accelerated by the COVID-19 pandemic, 2020 saw a major surge in online holiday shopping. While brick-and-mortar will likely play a larger role this year than the year prior, e-commerce sales continue to grow, and there’s no doubt the…Continue…
2021 has been another dynamic year in the digital advertising universe. CTV advertising continues to see explosive growth that will only continue to unfold in 2022. Additionally, 2022 is bound to keep programmatic advertisers on their toes as they prepare for the upcoming midterm elections and the continuing changes in identity and privacy. As your…Continue…
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