15
Aug
2019
CRO James Moore’s Participation in TVOT’s Addressable TV Roundtable: A Measure of Simpli.fi’s Impact in the Programmatic Industry
CRO James Moore’s Participation in TVOT’s Addressable TV Roundtable: A Measure of Simpli.fi’s Impact in the Programmatic Industry

08/15/2019

Simpli.fi Chief Revenue Officer James Moore was recently a panelist in the Addressable TV Leaders Roundtable at TVOT (TV of Tomorrow) SF 2019. TVOT described the session as a discussion on important new developments in the addressable space, and a debate on how the industry can best respond to market fragmentation and other factors (expensive…Continue…

08
Aug
2019
LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients
LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients

08/08/2019

And that’s a wrap for our LPS19 Video Series! If you missed any of the LPS19 videos covering hot programmatic topics and trends, we’ve got you covered. Check out a complete list and links to all of our LPS19 video sessions below, followed by key takeaways of the Summit from Simpli.fi clients.   OTT/CTV: The…Continue…

06
Aug
2019
Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership
Case Study: National Convenience Store Chain Boosts In-Store Foot Traffic with Strategic OTT/CTV Advertising Partnership

08/06/2019

OTT/CTV advertising and foot traffic attribution are two of the most powerful drivers in programmatic today. What if advertisers could combine the two and measure the impact of their OTT/CTV campaigns? Now they can. Check out the case study below to see how a national convenience store chain leveraged our industry-leading OTT/CTV targeting solution in…Continue…

01
Aug
2019
Programmatic Digest Podcast Features Simpli.fi CEO Frost Prioleau as He Discusses Location-Based Targeting and What Makes Simpli.fi So Unique
Programmatic Digest Podcast Features Simpli.fi CEO Frost Prioleau as He Discusses Location-Based Targeting and What Makes Simpli.fi So Unique

08/01/2019

Our very own CEO and thought leader Frost Prioleau was featured on the Programmatic Digest Podcast with Helene Parker, where he shared insights around location-based targeting, attribution, GDPR/CPPA legislation, and some fun facts about himself. Helene begins the podcast by discussing several industry articles and key programmatic topics; it’s well worth a listen to hear…Continue…

30
Jul
2019
July Recap: Simpli.fi Revolutionizes OTT/CTV Advertising and Weighs in on 2019 Programmatic Predictions Thus Far
July Recap: Simpli.fi Revolutionizes OTT/CTV Advertising and Weighs in on 2019 Programmatic Predictions Thus Far

07/30/2019

July was a dynamic month for Simpli.fi. Among other exciting developments, we were thrilled to launch foot traffic attribution capabilities for OTT/CTV advertising campaigns on the Simpli.fi platform. Advertisers can now measure the effectiveness of their OTT/CTV campaigns delivered on both the large and small screens, and attribute in-store foot traffic to those ads! July…Continue…