Advertiser Overview • Run by a Georgia school system during the 2020 election • State lottery looking to build awareness for holiday scratch-off campaign • Sought to improve match rate for first-party address list targeting • Exclusively used OTT/CTV and pre-roll video ads Results • 4 DaysCampaign Length • 98.9% Video Completion Rate • $90,000…Continue…
If you’re an advertiser working in or with linear TV at all, you’ve probably heard the term “incremental reach.” Quite simply, it’s the ability to extend your audience by reaching consumers you are or would be unable to reach through linear TV ads. So, why is this so important? The short answer is, consumers today…Continue…
Advertiser Overview • Run by a Georgia school system during the 2020 election • State lottery looking to build awareness for holiday scratch-off campaign • Sought to improve match rate for first-party address list targeting • Exclusively used OTT/CTV and pre-roll video ads Agency Overview • Award-winning international independent agency • 70+ year history • …Continue…
Now more than ever, advertisers need two things: results, and the ability to prove out those results. Put simply, it’s all about ROI. This is where Simpli.fi’s OTT/CTV attribution and addressable programmatic solutions shine. We cover both on the blog this month. And make sure you don’t miss out on our very own CEO Frost…Continue…
Ft. Worth, Texas – March 18, 2021 – Simpli.fi, a leader in programmatic advertising and agency management software, announced today that Lynda Clarizio has joined the company’s Board of Directors. Clarizio brings a wealth of experience to Simpli.fi’s Board, previously holding positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at…Continue…
Simpli.fi CEO Frost Prioleau sits down with BizReport in this exciting Q & A Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers’ budget constraints. Many of those challenges will disappear in 2021, but that doesn’t mean a return to pre-2020 strategy. Instead, brands need to update their strategies to…Continue…