As the digital advertising industry has continued its shift toward localization, the issue of location data quality has become increasingly crucial. First, let’s be clear on what we mean by “good” data in this context. For location data to be good, it must be actionable; meaning, it can be used to drive successful location-based marketing…Continue…
Ranked Based on Employees’ Positive Opinion of Simpli.fi’s Culture, Engagement, and Benefits Ft. Worth, Texas – June 13, 2019 – Today, Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV, and display advertising, announced that the company was named one of Inc. Magazine’s Best Workplaces for 2019. The fourth annual list…Continue…
There’s one simple question every marketer asks – did my campaign have an impact? At the end of the day, it does not matter how many ads were served; what really matters is being able to attribute an ROI to digital advertising efforts. With Simpli.fi’s Geo-Conversion Lift Attribution, marketers now have a unique way to…Continue…
Simpli.fi’s Addressable Geo-Fencing solution uses actual, verified GPS data to target individual households and businesses at the address-level, rather than IP-based targeting. This is an important distinction, and one of the things that makes Addressable Geo-Fencing so special. While IP targeting can be effective to an extent, there are significant concerns around lower match rates…Continue…
May was a dynamic month for Simpli.fi and localized programmatic. Among other exciting developments, we were thrilled to announce our OTT/CTV partnership with FreeWheel. May also saw the beginning of our LPS19 Video Series on the Simpli.fi blog. For those who weren’t able to attend the 2019 Localized Programmatic Summit, this blog series recaps hot…Continue…
Simpli.fi continues to expand its industry footprint with the election of CTO Paul Harrison to the NAI Board of Directors. NAI (Network Advertising Initiative) is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. View the full press release below. NAI Elects New…Continue…