09
Jun
2022
Summer Days: Reach Co-Viewing Families at Home With Addressable CTV
Summer Days: Reach Co-Viewing Families at Home With Addressable CTV

06/09/2022

School’s out for summer! You know what that means? Families will spend more time consuming family-oriented content together. The summer months create a unique opportunity for reaching co-viewers. Learn how Simpli.fi helps advertisers reach co-viewing audiences with our addressable CTV.   THE PRESENT & FUTURE OF CONNECTED TV WITH CO-VIEWING ON THE RISE Many saw…Continue…

07
Jun
2022
Simpli.fi Expands Digital Solution Suite with Google Ads (SEM) and YouTube Offerings
Simpli.fi Expands Digital Solution Suite with Google Ads (SEM) and YouTube Offerings

06/07/2022

New Capabilities Enable Advertisers to Consolidate Execution, Optimizations, and Reporting of Digital Media Buys via a Single Partner Ft Worth, Texas – June 7, 2022 – Today, Simpli.fi, the Advertising Automation Platform, announced an expansion of its industry-leading digital advertising capabilities to include Google Ads (SEM) and YouTube advertising. With these new offerings, media buyers…Continue…

02
Jun
2022
May Recap: Performance Marketing, Data Privacy, Case Studies, Awards, & More
May Recap: Performance Marketing, Data Privacy, Case Studies, Awards, & More

06/02/2022

As we move into June, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.   May’s Top Blog Posts HOW SIMPLI.FI OFFERS SUPERIOR PERFORMANCE MARKETING FASTER WITH LESS WASTE…Continue…

31
May
2022
Mattress Brand Partners with Simpli.fi to Increase E-Commerce Sales and Measures ROAS
Mattress Brand Partners with Simpli.fi to Increase E-Commerce Sales and Measures ROAS

05/31/2022

Advertiser Overview •  Luxury mattress brand with a large e-commerce and physical retail presence •  Sought to use behavioral targeting to increase online sales •  Selected Simpli.fi as their programmatic partner in 2021   Results •  $15.67 Cost Per Action •  $47.59 ROAS •  7,982 Online Sales Over the Course of Four Months    …Continue…

26
May
2022
Simpli.fi’s Continued Commitment to Data Privacy Over the Years
Simpli.fi’s Continued Commitment to Data Privacy Over the Years

05/26/2022

Consumer data privacy is at the forefront of the digital advertising industry. Amid ongoing legislation and announcements from companies like Apple and Google, Simpli.fi has taken proactive measures to prepare for and help guide these changes. While there is speculation and confusion about the eventual effects on digital advertising, Simpli.fi has seen limited long-term impact…Continue…

24
May
2022
Case Study: Gourmet Coffee Brand Uses Simpli.fi’s Campaign Audience Retargeting to Maximize Low-Cost Conversions
Case Study: Gourmet Coffee Brand Uses Simpli.fi’s Campaign Audience Retargeting to Maximize Low-Cost Conversions

05/24/2022

Advertiser Overview •  Premium Italian coffee brand with a presence online and in retail stores •  Used a blended mix of creative types to maximize conversions at an overall lower cost •  Sought to drive in-person visits to locations where their products are sold Agency Overview •  Results-oriented, direct response agency focused on driving measurable…Continue…