29
Sep
2021
No Two Neighbors are Alike: Proving the Value of Addressable Programmatic
No Two Neighbors are Alike: Proving the Value of Addressable Programmatic

09/29/2021

In 2021, one thing is clear: a “one-size-fits-all” approach to national advertising campaigns is increasingly becoming obsolete. This is because, quite simply, no two neighboring households are alike. From house to house and neighbor to neighbor, consumers are different: with different preferences, different tastes, different online buying behaviors, and many more. This reality necessitates that,…Continue…

21
Sep
2021
Press Release: Simpli.fi Launches CTV Retargeting, Extending Its Performance CTV Product Suite
Press Release: Simpli.fi Launches CTV Retargeting, Extending Its Performance CTV Product Suite

09/21/2021

New Capability Enables Advertisers to Retarget CTV Users with Automated Process FT WORTH, Texas — Sept. 21 2021 — Simpli.fi, a leader in programmatic advertising and agency management software, announced today an enhancement of its Performance CTV offering with the addition of CTV Retargeting. With this new capability, advertisers can sequentially retarget users who were…Continue…

10
Sep
2021
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes
The Future of AdTech: Increased Focus on Performance for Advertisers of All Sizes

09/10/2021

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. Specifically, this shift involves increasing the emphasis and utilization of performance-based metrics rather than focusing on brand awareness. And what’s more, we expect this trend to continue unabated. Whether running localized campaigns or national campaigns, advertisers today are…Continue…