It is no surprise that OTT/CTV advertising is one of the fastest growing advertising channels. As marketers look to reach consumers through their connected device, there are no signs that the momentum is slowing down. This year, the industry’s investment in CTV in the U.S. is projected to reach $13.4 billion, a 48.6% YOY increase….Continue…
We’ve had a busy and fruitful start to summer here at Simpli.fi. This month saw Blackstone’s recent announcement of making a significant investment in Simpli.fi, valuing the company at approximately $1.5 billion. We are thrilled to partner with Blackstone as we pursue the next stage of growth for Simpli.fi. Be sure to check out more…Continue…
Investment to accelerate Simpli.fi’s next stage of growth and innovation New York & Fort Worth, Texas & Chicago–(BUSINESS WIRE)–Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a significant equity investment in Simpli.fi (“Simpli.fi” or the “Company”), a leader in programmatic advertising and agency…Continue…
Advertiser Overview • Annual festival promoting local vendors, musicians, and more • Long standing tradition with origins dating back nearly a century • First event since the start of the pandemic Agency Overview • Full-service advertising and PR agency • Focused on consumer, retail, B2B, industrial, and financial sectors • Partnered with Simpli.fi for omnichannel…Continue…
It’s no secret that CTV has taken the digital advertising industry by storm. And it shows no signs of slowing down. With an estimated 6.6 million households expected to cut the cord this year (eMarketer), the overlap between connected TV and traditional television viewers continues to get thinner. And by 2023, 83% of Americans are…Continue…
Advanced Location-Based Targeting Campaign Recognized in Categories for Best Retail Campaign and Most Effective Attribution Solution Fort Worth, TX – June 15, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign…Continue…
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