29
Jan
2021
January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More
January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More

01/29/2021

It’s safe to say that we’re all happy to have left 2020 behind and move into 2021. At Simpli.fi, we’re excited to report that we’ve had a busy and fruitful start to the new year. In the blog this month, we cover many topics including why advertisers should be taking advantage of Simpli.fi’s OTT/CTV targeting…Continue…

26
Jan
2021
Download Exclusive Industry Report: Addressable Programmatic Spend Rises Throughout 2020
Download Exclusive Industry Report: Addressable Programmatic Spend Rises Throughout 2020

01/26/2021

Advertisers are increasingly turning to addressable programmatic to precisely reach their target audiences. In 2020, interest in household-level targeting grew exponentially as consumers were homebound to various degrees in different parts of the country. Advertisers turned to addressable targeting to deliver personalized messaging to different regions and different households, depending on their needs (Forbes). Many…Continue…

21
Jan
2021
OTT/CTV Advertising: Come for the Targeting, Stay for the Attribution
OTT/CTV Advertising: Come for the Targeting, Stay for the Attribution

01/21/2021

At the intersection of TV and Digital, a blended and video-centric advertising format has become a must-have tool in the marketer’s toolbox: OTT/CTV advertising. This tool is just as important for traditional marketers that focus on linear TV buys as it is for digital buyers. With an estimated 6.6 million households expected to cut the…Continue…

19
Jan
2021
Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software
Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software

01/19/2021

Combination to deliver improved performance and productivity for advertising agencies and media buying organizations Ft. Worth, Texas – January 19, 2021 – Today, Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services…Continue…

12
Jan
2021
Commentary: What Advertisers Can Expect from Programmatic Advertising in 2021
Commentary: What Advertisers Can Expect from Programmatic Advertising in 2021

01/12/2021

This article originally appeared in MarTechCube By: Frost Prioleau, Co-Founder and CEO at Simpli.fi The array of challenges in 2020 from COVID-19 served as a catalyst for businesses in every industry to reevaluate their operating procedures. While industry experts already predicted a strong growth in CTV advertising throughout 2020, COVID-19 caused it to skyrocket. With…Continue…