Combination to broaden Simpli.fi’s omnichannel advertising platform, adding powerful contextual and native capabilities to Simpli.fi’s strengths in CTV, mobile, and display advertising Ft. Worth, Texas – Feb. 28, 2023 – Today, Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced that it has entered into a definitive agreement to acquire Bidtellect, a…Continue…
With the surge of Connected TV (CTV), there’s understandably a lot of noise around the topic. As an industry, we’ve introduced all sorts of new buzzwords and terminology over the years. We’re throwing around terms like SVOD vs AVOD and expecting the dots to connect around all the possible nuances. For example, look at Pluto…Continue…
To achieve successful campaign results, advertisers need to reach their target audience. Simpli.fi offers addressable data targeting solutions that utilize address-level data from sources such as in-house CRM lists, third-party lists, or Simpli.fi’s AAC tool. These audiences can then be activated with household-level precision for programmatic advertising campaigns. Let’s dive into how you can leverage…Continue…
As advertisers look for ways to increase engagement, a typical area to test is with creative. One media type known to drive higher engagement online is native advertising. When working with a full-service programmatic DSP, you can test native ads alongside other media types. Learn how Simpli.fi helps advertisers increase engagement with an agile, platform-first…Continue…
After careful consideration of feedback from leading agencies, brands, and media buying organizations, we recognized the need for an on-demand training program to support our partners in their use of the Simpli.fi platform. With a focus on providing a seamless experience for our new and existing customers, we are thrilled to introduce the Simpli.fi Platform…Continue…
As businesses evolve in an unstable economy, B2B marketers face increased difficulty identifying and reaching key decision-makers, while also measuring the success of their efforts. Simpli.fi offers B2B advertising partners the means to identify, target, and convert valuable leads through strategies specifically designed for engaging high-value audiences. IDENTIFY HIGH-VALUE B2B ADVERTISING AUDIENCES WITH SIMPLI.FI’S CUSTOM…Continue…
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