Location data has been a hot topic in the programmatic industry over the past few years. There is a lot of discussion in the marketplace about the quality of location data, ambiguity about how it is used, and debate about whether this data needs to be verified. Thanks to recent advancements in location intelligence and…Continue…
The Mobile Marketing Association Has Included Simpli.fi on the Shortlist for the MMA SMARTIES X Awards for the Location Based Services or Targeting Category Ft. Worth, Texas – OCTOBER 9, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has been shortlisted for the 2019 Mobile Marketing…Continue…
It may only be October, but the December holiday shopping rush is just around the corner. The holidays are critical times for many brands as sales during this time of year can make up 30% of a retailer’s annual revenue. The way people shop and how to best reach consumers with advertising is changing rapidly,…Continue…
Smart marketing decisions generally involve the use of data. But if the right data isn’t available, it can leave advertisers wanting and needing more. Specifically, advertisers are too often left wondering if they’ve gotten their money’s worth with digital ad campaigns. Attribution can definitely be a challenge, and as a result many platforms have shied…Continue…
This article originally appeared in MarTech Series By: Elizabeth Brockey, Chief Customer Officer of Simpli.fi Client satisfaction is more important than ever. No matter the industry, customers will make comments—online and off—that affect the future of your business. Entrepreneurs must prioritize Customer Success (CS) and teach teams to deliver exceptional service that builds meaningful…Continue…
September was all about the fundamentals and getting back to the basics. Ultimately, programmatic advertising has (or should have) two goals: successfully identify and target a relevant audience, and accurately measure and report on attribution and campaign impact. Simpli.fi excels at both, which is why we’re recognized as one of the top programmatic platforms in…Continue…