2019 has been another dynamic year for the programmatic industry. OTT/CTV advertising continues to see explosive growth, and Simpli.fi has changed the game yet again by adding Addressable Audience Curation to our Addressable Programmatic capabilities. The question is, what’s in store for the industry in 2020? Simpli.fi CEO Frost Prioleau weighs in with three predictions…Continue…
Location-based targeting has long been a feature of the digital advertising industry, but its meaning has shifted over the years. As we’ve gotten closer and closer to true one-on-one audience targeting, we have seen an evolution in how precise and granular location-based targeting can actually get. And throughout the process, Simpli.fi has led the way….Continue…
For almost 80 years, traditional (or linear) television has been the gold standard of consumer advertising. And while linear TV is still very much in the game, the mass adoption of OTT/CTV streaming content has opened up a new playing field for marketers to combine the impact and resonance of video ads with the precision…Continue…
November saw a great deal of Simpli.fi in the press, including some in-depth coverage of the release of our highly anticipated Addressable Audience Curation tool, as well as a deep dive into the state of OTT/CTV advertsing. We also were recognized as one of the Top 100 Places to Work by the Dallas Morning News…Continue…
Simpli.fi Recognized as One of the Top 100 Places to Work for 2019 by Dallas Morning News For Fourth Consecutive Year
Today’s sports teams have a unique sales environment where they need to operate sales both online and in traditional brick-and-mortar environments. For sports marketers, this results in the need to be able to measure tangible campaign results for both online and offline actions, such as ticket sales and in-stadium attendance. Check out the case study…Continue…