25
Aug
2020
Case Study: National Jewelry Retailer Shifts Marketing Strategy to Drive Online Sales with Simpli.fi
Case Study: National Jewelry Retailer Shifts Marketing Strategy to Drive Online Sales with Simpli.fi

08/25/2020

SHIFTING TO PROGRAMMATIC The COVID-19 pandemic drastically changed consumer shopping habits and how businesses operate. As brands with a strong brick-and-mortar presence focused more on e-commerce, many shifted advertising strategies to drive online sales. A large, national jewelry company with a strong retail footprint and an e-commerce presence partnered with Simpli.fi to do just that….Continue…

18
Aug
2020
Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices
Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices

08/18/2020

FIRST TIME OTT/CTV CAMPAIGN There are over 97 million homes in the United States with a connected TV device and that number is growing every year (Interactive Advertising Bureau). As the shift of media consumption continues, advertisers are increasingly eager to allocate budgets to OTT/CTV strategies. Recently, a national flooring company worked directly with Simpli.fi…Continue…

13
Aug
2020
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success

08/13/2020

It’s no secret that every year live sports content make up a primary source of ad spend. Watching sports is truly a national pastime, and fans watching their favorite teams are a perfect audience for advertisers. However, what do we do when the sports are either no longer there or in limited supply?   The…Continue…

04
Aug
2020
Case Study: National Pet Supply Brand Drives Store Visits with OTT/CTV Advertising
Case Study: National Pet Supply Brand Drives Store Visits with OTT/CTV Advertising

08/04/2020

ADVERTISING MULTIPLE PRODUCTS TO A CUSTOM AUDIENCE As OTT/CTV advertising continues to grow year over year, brands are seeking ways to target audiences with more precision. A national pet supply brand wanted to reach two specific audiences with OTT/CTV and pre-roll video advertisements. Their agency recommended using Simpli.fi’s Addressable Audience Curation tool to build a…Continue…

31
Jul
2020
July Recap: OTT/CTV Developments and the Importance of Localizing Campaigns
July Recap: OTT/CTV Developments and the Importance of Localizing Campaigns

07/31/2020

July saw several exciting media developments for Simpli.fi, as well as provoking commentary pertaining to back-half of the year planning. Topics included predictions on ad trends for the remainder of 2020, where OTT/CTV is heading, political advertising, and more. In case you missed anything this month or just want to revisit something, here are the…Continue…