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This article originally appeared in Multichannel News. By: Frost Prioleau, CEO and Co-Founder of Simpli.fi The increased usage of mobile smartphones over the last several years has ushered in a new era of digital advertising. Brands now use location data to target anonymous audiences based on where they are, where they have been and…Continue…
Simpli.fi Chief Revenue Officer James Moore was recently a panelist in the Addressable TV Leaders Roundtable at TVOT (TV of Tomorrow) SF 2019. TVOT described the session as a discussion on important new developments in the addressable space, and a debate on how the industry can best respond to market fragmentation and other factors (expensive…Continue…
And that’s a wrap for our LPS19 Video Series! If you missed any of the LPS19 videos covering hot programmatic topics and trends, we’ve got you covered. Check out a complete list and links to all of our LPS19 video sessions below, followed by key takeaways of the Summit from Simpli.fi clients. OTT/CTV: The…Continue…
OTT/CTV advertising and foot traffic attribution are two of the most powerful drivers in programmatic today. What if advertisers could combine the two and measure the impact of their OTT/CTV campaigns? Now they can. Check out the case study below to see how a national convenience store chain leveraged our industry-leading OTT/CTV targeting solution in…Continue…
Our very own CEO and thought leader Frost Prioleau was featured on the Programmatic Digest Podcast with Helene Parker, where he shared insights around location-based targeting, attribution, GDPR/CPPA legislation, and some fun facts about himself. Helene begins the podcast by discussing several industry articles and key programmatic topics; it’s well worth a listen to hear…Continue…
July was a dynamic month for Simpli.fi. Among other exciting developments, we were thrilled to launch foot traffic attribution capabilities for OTT/CTV advertising campaigns on the Simpli.fi platform. Advertisers can now measure the effectiveness of their OTT/CTV campaigns delivered on both the large and small screens, and attribute in-store foot traffic to those ads! July…Continue…