30
Jun
2021
June Recap: Blackstone Announces Significant Investment in Simpli.fi, Riding the Wave of All Things OTT/CTV Advertising, and More
June Recap: Blackstone Announces Significant Investment in Simpli.fi, Riding the Wave of All Things OTT/CTV Advertising, and More

06/30/2021

We’ve had a busy and fruitful start to summer here at Simpli.fi. This month saw Blackstone’s recent announcement of making a significant investment in Simpli.fi, valuing the company at approximately $1.5 billion. We are thrilled to partner with Blackstone as we pursue the next stage of growth for Simpli.fi. Be sure to check out more…Continue…

28
Jun
2021
Press Release: Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion Valuation
Press Release: Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion Valuation

06/28/2021

Investment to accelerate Simpli.fi’s next stage of growth and innovation New York & Fort Worth, Texas & Chicago–(BUSINESS WIRE)–Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a significant equity investment in Simpli.fi (“Simpli.fi” or the “Company”), a leader in programmatic advertising and agency…Continue…

23
Jun
2021
Case Study: Outdoor Festival Drives Ticket Sales with Simpli.fi
Case Study: Outdoor Festival Drives Ticket Sales with Simpli.fi

06/23/2021

Advertiser Overview •  Annual festival promoting local vendors, musicians, and more •  Long standing tradition with origins dating back nearly a century •  First event since the start of the pandemic Agency Overview •  Full-service advertising and PR agency •  Focused on consumer, retail, B2B, industrial, and financial sectors •  Partnered with Simpli.fi for omnichannel…Continue…

18
Jun
2021
Simpli.fi at the Forefront of a CTV Surge That Shows No Signs of Slowing Down
Simpli.fi at the Forefront of a CTV Surge That Shows No Signs of Slowing Down

06/18/2021

It’s no secret that CTV has taken the digital advertising industry by storm. And it shows no signs of slowing down. With an estimated 6.6 million households expected to cut the cord this year (eMarketer), the overlap between connected TV and traditional television viewers continues to get thinner. And by 2023, 83% of Americans are…Continue…

15
Jun
2021
Press Release: Simpli.fi Shortlisted for Masterclassing 2021 Effective Digital Marketing Awards
Press Release: Simpli.fi Shortlisted for Masterclassing 2021 Effective Digital Marketing Awards

06/15/2021

Advanced Location-Based Targeting Campaign Recognized in Categories for Best Retail Campaign and Most Effective Attribution Solution Fort Worth, TX – June 15, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign…Continue…