28
Feb
2023
Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect
Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect

02/28/2023

Combination to broaden Simpli.fi’s omnichannel advertising platform, adding powerful contextual and native capabilities to Simpli.fi’s strengths in CTV, mobile, and display advertising Ft. Worth, Texas – Feb. 28, 2023 – Today, Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced that it has entered into a definitive agreement to acquire Bidtellect, a…Continue…

23
Feb
2023
SVOD vs AVOD vs What-VOD? Cut Through The Noise With Targeted CTV Advertising
SVOD vs AVOD vs What-VOD? Cut Through The Noise With Targeted CTV Advertising

02/23/2023

With the surge of Connected TV (CTV), there’s understandably a lot of noise around the topic. As an industry, we’ve introduced all sorts of new buzzwords and terminology over the years. We’re throwing around terms like SVOD vs AVOD and expecting the dots to connect around all the possible nuances. For example, look at Pluto…Continue…

21
Feb
2023
Get Ahead in Programmatic Advertising With Addressable Data Targeting
Get Ahead in Programmatic Advertising With Addressable Data Targeting

02/21/2023

To achieve successful campaign results, advertisers need to reach their target audience. Simpli.fi offers addressable data targeting solutions that utilize address-level data from sources such as in-house CRM lists, third-party lists, or Simpli.fi’s AAC tool. These audiences can then be activated with household-level precision for programmatic advertising campaigns. Let’s dive into how you can leverage…Continue…

16
Feb
2023
Improve Consumer Engagement Rates Using Programmatic Native Advertising
Improve Consumer Engagement Rates Using Programmatic Native Advertising

02/16/2023

As advertisers look for ways to increase engagement, a typical area to test is with creative. One media type known to drive higher engagement online is native advertising. When working with a full-service programmatic DSP, you can test native ads alongside other media types. Learn how Simpli.fi helps advertisers increase engagement with an agile, platform-first…Continue…

14
Feb
2023
Simpli.fi Launches Platform Certification Program For Agencies, Brands, & Media Buyers
Simpli.fi Launches Platform Certification Program For Agencies, Brands, & Media Buyers

02/14/2023

After careful consideration of feedback from leading agencies, brands, and media buying organizations, we recognized the need for an on-demand training program to support our partners in their use of the Simpli.fi platform. With a focus on providing a seamless experience for our new and existing customers, we are thrilled to introduce the Simpli.fi Platform…Continue…

09
Feb
2023
Unlock Your B2B Advertising Potential With Simpli.fi: Identifying, Targeting, and Converting High-Value Audiences
Unlock Your B2B Advertising Potential With Simpli.fi: Identifying, Targeting, and Converting High-Value Audiences

02/09/2023

As businesses evolve in an unstable economy, B2B marketers face increased difficulty identifying and reaching key decision-makers, while also measuring the success of their efforts. Simpli.fi offers B2B advertising partners the means to identify, target, and convert valuable leads through strategies specifically designed for engaging high-value audiences. IDENTIFY HIGH-VALUE B2B ADVERTISING AUDIENCES WITH SIMPLI.FI’S CUSTOM…Continue…