13
Jun
2019
Press Release: Simpli.fi Named a 2019 Best Workplace by Inc. Magazine
Press Release: Simpli.fi Named a 2019 Best Workplace by Inc. Magazine

06/13/2019

Ranked Based on Employees’ Positive Opinion of Simpli.fi’s Culture, Engagement, and Benefits Ft. Worth, Texas – June 13, 2019 – Today, Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV, and display advertising, announced that the company was named one of Inc. Magazine’s Best Workplaces for 2019. The fourth annual list…Continue…

04
Jun
2019
LPS19 Video Series: GPS Based Addressable vs. IP – The Difference and Why It Matters
LPS19 Video Series: GPS Based Addressable vs. IP – The Difference and Why It Matters

06/04/2019

Simpli.fi’s Addressable Geo-Fencing solution uses actual, verified GPS data to target individual households and businesses at the address-level, rather than IP-based targeting. This is an important distinction, and one of the things that makes Addressable Geo-Fencing so special. While IP targeting can be effective to an extent, there are significant concerns around lower match rates…Continue…

31
May
2019
May Recap: The Latest with Location-Based Marketing and Localized Programmatic
May Recap: The Latest with Location-Based Marketing and Localized Programmatic

05/31/2019

May was a dynamic month for Simpli.fi and localized programmatic. Among other exciting developments, we were thrilled to announce our OTT/CTV partnership with FreeWheel. May also saw the beginning of our LPS19 Video Series on the Simpli.fi blog. For those who weren’t able to attend the 2019 Localized Programmatic Summit, this blog series recaps hot…Continue…

24
May
2019
Press Release: Simpli.fi CTO Paul Harrison Elected to 2019 NAI Board of Directors
Press Release: Simpli.fi CTO Paul Harrison Elected to 2019 NAI Board of Directors

05/24/2019

Simpli.fi continues to expand its industry footprint with the election of CTO Paul Harrison to the NAI Board of Directors. NAI (Network Advertising Initiative) is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. View the full press release below.   NAI Elects New…Continue…