SHIFTING TO PROGRAMMATIC The COVID-19 pandemic drastically changed consumer shopping habits and how businesses operate. As brands with a strong brick-and-mortar presence focused more on e-commerce, many shifted advertising strategies to drive online sales. A large, national jewelry company with a strong retail footprint and an e-commerce presence partnered with Simpli.fi to do just that….Continue…
FIRST TIME OTT/CTV CAMPAIGN There are over 97 million homes in the United States with a connected TV device and that number is growing every year (Interactive Advertising Bureau). As the shift of media consumption continues, advertisers are increasingly eager to allocate budgets to OTT/CTV strategies. Recently, a national flooring company worked directly with Simpli.fi…Continue…
It’s no secret that every year live sports content make up a primary source of ad spend. Watching sports is truly a national pastime, and fans watching their favorite teams are a perfect audience for advertisers. However, what do we do when the sports are either no longer there or in limited supply? The…Continue…
This article originally appeared in MediaPost By: James Moore, Chief Revenue Officer at Simpli.fi Transparency in advertising technology – especially when it comes to pricing – can often be difficult to find. I have worked on the front lines of digital advertising for the better part of 19 years. During that tenure I have…Continue…
ADVERTISING MULTIPLE PRODUCTS TO A CUSTOM AUDIENCE As OTT/CTV advertising continues to grow year over year, brands are seeking ways to target audiences with more precision. A national pet supply brand wanted to reach two specific audiences with OTT/CTV and pre-roll video advertisements. Their agency recommended using Simpli.fi’s Addressable Audience Curation tool to build a…Continue…
July saw several exciting media developments for Simpli.fi, as well as provoking commentary pertaining to back-half of the year planning. Topics included predictions on ad trends for the remainder of 2020, where OTT/CTV is heading, political advertising, and more. In case you missed anything this month or just want to revisit something, here are the…Continue…