19
Jun
2020
Q & A with Tegna Inc.: VP of Marketing Meredith Conte Shares Thoughts Around COVID-19 Advertising Spend and The Importance of Localization Moving Forward
Q & A with Tegna Inc.: VP of Marketing Meredith Conte Shares Thoughts Around COVID-19 Advertising Spend and The Importance of Localization Moving Forward

06/19/2020

We recently sat down for a Q & A with Meredith Conte, VP of Marketing at Tegna Inc. Tegna, a leading broadcast and digital media company, is one of Simpli.fi’s local media group partners. Simpli.fi is proud to be a trusted partner to more than 150 local media groups who take advantage of our addressable,…Continue…

17
Jun
2020
When Reaching the Right Person Matters the Most, Precision Targeting is Key
When Reaching the Right Person Matters the Most, Precision Targeting is Key

06/17/2020

In today’s advertising climate, every impression has more importance than ever. Less wasted impressions and maximum ROI are truly the order of the day. Advertisers must be reaching the right person with the right message at this time. But, the question is, how best to achieve this goal? There is an essential element to the…Continue…

09
Jun
2020
Commentary: Impending Challenges in Advanced TV Could Complicate the Digital and Broadcast Team Divide
Commentary: Impending Challenges in Advanced TV Could Complicate the Digital and Broadcast Team Divide

06/09/2020

This article originally appeared in AdExchanger By: James Moore, Chief Revenue Officer at Simpli.fi The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a land of confusion within some brands and the advertising agencies that support them….Continue…

04
Jun
2020
Ann on the Streets Podcast: Economic Trends Surrounding Local Businesses with Gordon Borrell
Ann on the Streets Podcast: Economic Trends Surrounding Local Businesses with Gordon Borrell

06/04/2020

Our very own training expert Ann Kraus recently hosted industry guru Gordon Borrell on her recurring podcast series, Ann on the Streets, where she features the latest scoops from industry experts and thought leaders. In this edition, Ann and Gordon discuss economic trends surrounding local businesses and the pandemic’s impact on advertising overall. Gordon Borrell…Continue…

03
Jun
2020
Advertising Success During Economic Reopening Hinges on Localization
Advertising Success During Economic Reopening Hinges on Localization

06/03/2020

When it comes to COVID-19, we are currently in a fluid and unpredictable time. Some regions and cities are rapidly reopening, some are taking a more conservative approach, and some that initially reopened are pulling back. What this means for advertisers is that businesses are not reopening in a uniform way across the nation. Business…Continue…

29
May
2020
May Recap: Featuring Webinars and Commentaries on Key Industry Trends
May Recap: Featuring Webinars and Commentaries on Key Industry Trends

05/29/2020

This May saw Simpli.fi offer multiple webinars and commentaries pertaining to key industry trends. Topics included OTT/CTV advertising and current revenue-driving opportunities for agencies and marketers coming out of the pandemic. In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from…Continue…