Whether remote or in-person, leaders who recognize and prioritize the collective needs of their workforce will separate themselves from their competitors. This article originally appeared in BenefitsPRO By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi Before 2020, people used to covet the opportunity to work from home so they could eliminate their commute, wear…Continue…
It’s safe to say that we’re all happy to have left 2020 behind and move into 2021. At Simpli.fi, we’re excited to report that we’ve had a busy and fruitful start to the new year. In the blog this month, we cover many topics including why advertisers should be taking advantage of Simpli.fi’s OTT/CTV targeting…Continue…
Advertisers are increasingly turning to addressable programmatic to precisely reach their target audiences. In 2020, interest in household-level targeting grew exponentially as consumers were homebound to various degrees in different parts of the country. Advertisers turned to addressable targeting to deliver personalized messaging to different regions and different households, depending on their needs (Forbes). Many…Continue…
At the intersection of TV and Digital, a blended and video-centric advertising format has become a must-have tool in the marketer’s toolbox: OTT/CTV advertising. This tool is just as important for traditional marketers that focus on linear TV buys as it is for digital buyers. With an estimated 6.6 million households expected to cut the…Continue…
Combination to deliver improved performance and productivity for advertising agencies and media buying organizations Ft. Worth, Texas – January 19, 2021 – Today, Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services…Continue…
This article originally appeared in MarTechCube By: Frost Prioleau, Co-Founder and CEO at Simpli.fi The array of challenges in 2020 from COVID-19 served as a catalyst for businesses in every industry to reevaluate their operating procedures. While industry experts already predicted a strong growth in CTV advertising throughout 2020, COVID-19 caused it to skyrocket. With…Continue…