03
May
2019
LPS19 Video Series: OTT/CTV – The State of the Technology
LPS19 Video Series: OTT/CTV – The State of the Technology

05/03/2019

With the 2019 Localized Programmatic Summit all wrapped up, we are excited to kick off a new video blog series that will cover many of the sessions our clients and partners were able to attend. These sessions cover some of the hottest topics in programmatic, and include industry experts, panel discussions, in-depth presentations from Simpli.fi…Continue…

11
Apr
2019
Case Study: Telecom Company Hits Households with Addressable Geo-Fencing
Case Study: Telecom Company Hits Households with Addressable Geo-Fencing

04/11/2019

In an ultra-competitive industry like telecommunications, brands have to differentiate themselves with relevant, personalized digital ad campaigns. Since most consumers are already locked into a contract with one of the few major players, advertising becomes much more about impact than awareness. The right programmatic strategy can work wonders in this environment. This was the case…Continue…

04
Apr
2019
Geo-Conversion Lift Now Available for Addressable Geo-Fencing Campaigns
Geo-Conversion Lift Now Available for Addressable Geo-Fencing Campaigns

04/04/2019

The Geo-Conversion Lift Dashboards that you’ve come to know and love are now available for all of your Addressable Geo-Fencing campaigns! Why does this matter for advertisers? With over 92% of shopping in the U.S. done in brick and mortar stores, it is now more important than ever for advertisers to have access to attribution…Continue…

03
Apr
2019
Press Release: Simpli.fi Surpasses 7,000 OTT/CTV Campaigns in First Quarter of 2019
Press Release: Simpli.fi Surpasses 7,000 OTT/CTV Campaigns in First Quarter of 2019

04/03/2019

Ft. Worth, Texas – April 3, 2019 (PR Newswire) – Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV, and display advertising, announced today that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi’s differentiated…Continue…