In 2021, one thing is clear: a “one-size-fits-all” approach to national advertising campaigns is increasingly becoming obsolete. This is because, quite simply, no two neighboring households are alike. From house to house and neighbor to neighbor, consumers are different: with different preferences, different tastes, different online buying behaviors, and many more. This reality necessitates that,…Continue…
Today, we see people consuming streaming media across various devices more than ever. The proof is in the compelling infographic below, and it is a clear indication to advertisers that reaching this audience should be a key component of their ad strategies moving forward. With over 82% of U.S. TV households having at least one…Continue…
New Capability Enables Advertisers to Retarget CTV Users with Automated Process FT WORTH, Texas — Sept. 21 2021 — Simpli.fi, a leader in programmatic advertising and agency management software, announced today an enhancement of its Performance CTV offering with the addition of CTV Retargeting. With this new capability, advertisers can sequentially retarget users who were…Continue…
This article originally appeared in MarTechSeries By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular as streamed…Continue…
This article originally appeared in CustomerThink By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi The world has changed over the last 20+ months and as the society continues to reopen, businesses are making decisions on how long to remain remote, when to welcome teams back to the office or how to introduce a hybrid model….Continue…
Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. Specifically, this shift involves increasing the emphasis and utilization of performance-based metrics rather than focusing on brand awareness. And what’s more, we expect this trend to continue unabated. Whether running localized campaigns or national campaigns, advertisers today are…Continue…
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