Congratulations once again to our Chief Customer Officer Elizabeth Brockey for her inclusion in The Software Report’s prestigious Top Women Leaders in SaaS of 2020!! We are extremely proud of Elizabeth, as this is the third year in a row she has received this honor! To quote from this year’s report: “This year’s awardees are…Continue…
As Simpli.fi works towards improving our OTT/CTV offering for our clients, we continue to provide advertisers and partners with data and insights to help them incorporate OTT/CTV into their targeting mix. To that end, we released a new industry report in October showing that OTT/CTV ad spend is continuing to grow in spite of the…Continue…
Addressable CTV Solution Recognized in Best Attribution Tool Category Ft. Worth, Texas — October 28, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company is a finalist for the 2020 Digiday Technology Awards in the Best Attribution Tool category. The Digiday Technology Awards recognize the technology…Continue…
Industry experts predicted strong growth in OTT/CTV advertising at the start of 2020, projecting a 40% boost in year-over-year spending. In fact, U.S. advertisers were expected to spend $5 billion on OTT/CTV in 2020. It is no surprise that OTT/CTV advertising has become a major player in the programmatic space, as businesses of all sizes…Continue…
TRUSTED PARTNERSHIP WITH AGENCY After seven years of partnership between the agency and Simpli.fi, they had established a trusted relationship. As part of one of the world’s largest agency holding groups, they understandably have high standards for technology and media partners. Additionally, their clients have considerable expectations for performance, attribution, verification, and streamlined reporting across…Continue…
This article originally appeared in Retail Touchpoints By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new normal– especially retailers. In the past month alone, Walmart, Target, Best Buy, and Dick’s Sporting Goods…Continue…