Direct mail has long been a crucial strategy for marketers. It’s a great way to reach consumers at scale with a relevant message. However, with the advent of digital advertising, a whole new world of reach and precision has opened up to help marketers get the most out of their campaigns. Case in point, a…Continue…
As we have previously discussed, no two neighbors are alike. They have different preferences, different tastes, different buying behaviors, and more. It’s time to say goodbye to a one-size-fits-all approach to national advertising campaigns, and hello to national programmatic campaigns that enable audience targeting household by household. The programmatic industry has come a long way…Continue…
Our very own CEO and thought leader Frost Prioleau was recently hosted on Borrell’s Local Marketing Trends podcast, which provides insights into what’s happening in the world of localized marketing from two of the industry’s brightest analysts and forecasters, Corey Elliott and Gordon Borrell. During the podcast, Frost discussed OTT/CTV advertising and Simpli.fi’s push into…Continue…
This February has seen Simpli.fi continue to lead the way in OTT/CTV advertising and addressable programmatic. From a deep dive into our OTT/CTV audience targeting trifecta to thought leadership around the difference between Addressable TV and Simpli.fi’s Addressable OTT/CTV advertising solution, the blog covered major topics of interest for our readers. Press-wise, our very own…Continue…
With OTT/CTV advertising continuing to grow by leaps and bounds, many advertisers are utilizing this powerful medium to drive brand awareness. This strategy makes even more sense in light of the fact that OTT/CTV advertising is expected to grow to $5 billion in 2020, a 31% increase from the year before (AdExchanger). With that in…Continue…
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Since our founding, Simpli.fi has been a leader and innovator in all things programmatic. Whether it’s raising the bar for foot traffic attribution or pushing the boundaries of location-based targeting, Simpli.fi continues to be at the forefront of programmatic advertising’s most exciting opportunities. So, it’s no surprise that Simpli.fi pioneered a industry-leading audience targeting solution…Continue…