Simpli.fi’s Chief Revenue Officer James Moore was one of this year’s speakers at the Georgia IC Marketing Summit, and participated in a panel discussion on mobile engagement. The Summit was held at the Ritz-Carlton in Atlanta, GA on February 12th, where 250+ Georgia-based brands came together to share fresh ideas, solve problems and making meaningful…Continue…
Service providers (such as telecom, internet, utility, etc.) must leverage location-based marketing in 2019. The advertising landscape has changed drastically and continues to rapidly evolve. While advertising through traditional marketing channels still works in some cases, the digital age has given service providers an easier, more cost-effective way to extend reach and access their target…Continue…
Simpli.fi is thrilled to announce our recent inclusion as a finalist in the LSA Ad-to-Action Awards for “Best Use of Location” in regards to our Addressable Geo-Fencing solution. The Ad-to-Action Awards recognize the top products, campaigns, and software that are driving online-to-offline and local consumer actions. LSA received more than 80 submissions from media companies,…Continue…
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05
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Feb
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2019 |
OTT/CTV has presented advertisers with an unprecedented opportunity to reach consumers across screens by combining the power of TV with the audience targeting capabilities of digital. And it’s still taking off. However, while OTT/CTV is an incredibly effective advertising medium, successful campaigns still hinge on getting ads in front of the right audience. Advertisers who…Continue…
This article originally appeared in Chief Marketer. By: Frost Prioleau, CEO and Co-Founder of Simpli.fi Marketers can derive more value from their CRMs and other offline databases—the ones they use, or previously used, to power direct mail campaigns—to fuel a more modern tactic: programmatic advertising targeted to specific households using geofencing, or “addressable programmatic”. By…Continue…
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29
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Jan
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2019 |
Advertisers need and deserve transparency when it comes to their programmatic spend. At Simpli.fi, we don’t just talk about transparency—we’ve built a localized programmatic platform that is transparent. How, you ask? Unstructured data. By utilizing unstructured data, we can give advertisers an unprecedented level of granular data about every impression on every campaign at every…Continue…