There’s a lot to talk about in the programmatic industry at the moment. OTT/CTV advertising, Addressable Programmatic, and advancements in foot traffic attribution are just a few of the exciting developments taking place in 2019. And Simpli.fi is leading the way in all three. In this Q & A with MarTechSeries, Simpli.fi’s Senior Vice President…Continue…
There’s one thing all advertisers have in common: they want to be able to attribute an ROI to their ad spend. With that in mind, one of the fundamental challenges currently facing OTT/CTV advertisers is how to accurately measure the performance of an OTT/CTV campaign to determine if it actually had an impact. The good…Continue…
Now that we’re well into 2019, let’s take a look back at the predictions made by Simpli.fi’s CEO and thought leader Frost Prioleau at the start of the year. So far, 2019 has been a great year for programmatic as we’ve seen major developments in location-based marketing, OTT/CTV, and the push towards Addressable Programmatic. We…Continue…
New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Ft. Worth, Texas – JULY 16, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and…Continue…
Today’s LPS19 video will take a look at one of the most exciting areas in the programmatic space: how to best utilize offline data in digital ad campaigns. The industry has seen a major shift in the way data is utilized in digital marketing and how advertisers can best leverage that data to reach people…Continue…
When it comes to running a motivated, driven, and most of all effective sales organization, Simpli.fi’s Chief Revenue Officer James Moore knows what he’s talking about. Before coming to Simpli.fi he had amassed over 20 years of sales leadership experience at some of the nation’s most dynamic sales organizations, including Airborne Express, ADP, and Careerbuilder.com….Continue…