12
Feb
2021
Case Study: Trade Association Raises Recycling Awareness with Simpli.fi’s OTT/CTV Solution
Case Study: Trade Association Raises Recycling Awareness with Simpli.fi’s OTT/CTV Solution

02/12/2021

Brand Overview Renowned scientific trade association Represents high-profile companies in the scientific community Sought to raise awareness of recycling across the nation Agency Overview Large agency with several offices in the U.S. Works with multiple national brands Partner with Simpli.fi since 2016 Results 3.1 Million Unique Users Reached 97.5% Video Completion Rate .93% CTR for…Continue…

10
Feb
2021
Why Omnichannel Programmatic Matters for Advertisers
Why Omnichannel Programmatic Matters for Advertisers

02/10/2021

“Omnichannel” is one of those programmatic buzzwords that gets thrown around a lot. However, behind all of the buzz are several real-world applications advertisers should take advantage of. Read on to learn more.   Understanding the Challenge and the Benefits The programmatic ecosystem is complex, and can be a headache for advertisers to navigate. Buyers…Continue…

05
Feb
2021
Industry Insights from Simpli.fi’s Addressable Programmatic 2020 Ad Spend Report
Industry Insights from Simpli.fi’s Addressable Programmatic 2020 Ad Spend Report

02/05/2021

When your ideal consumers are homebound, there is no better way to reach them with digital ads at the household-level than addressable programmatic. Never was this truer than in 2020. To show you just how advertisers utilized addressable programmatic this past year, we released our latest programmatic report: “Addressable Programmatic Spend Rises Throughout 2020”. In…Continue…

29
Jan
2021
January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More
January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More

01/29/2021

It’s safe to say that we’re all happy to have left 2020 behind and move into 2021. At Simpli.fi, we’re excited to report that we’ve had a busy and fruitful start to the new year. In the blog this month, we cover many topics including why advertisers should be taking advantage of Simpli.fi’s OTT/CTV targeting…Continue…

26
Jan
2021
Download Exclusive Industry Report: Addressable Programmatic Spend Rises Throughout 2020
Download Exclusive Industry Report: Addressable Programmatic Spend Rises Throughout 2020

01/26/2021

Advertisers are increasingly turning to addressable programmatic to precisely reach their target audiences. In 2020, interest in household-level targeting grew exponentially as consumers were homebound to various degrees in different parts of the country. Advertisers turned to addressable targeting to deliver personalized messaging to different regions and different households, depending on their needs (Forbes). Many…Continue…