02
Sep
2020
Press Release: Simpli.fi Named A Finalist For The 2020 Cynopsis AdTech Award
Press Release: Simpli.fi Named A Finalist For The 2020 Cynopsis AdTech Award

09/02/2020

Addressable CTV Solution Recognized in the Most Innovative Implementation of Addressable Category Ft. Worth, Texas – September 2, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that they have been named a finalist for the 2020 Cynopsis AdTech Awards. Cynopsis Media has recognized Simpli.fi for the Most Innovative…Continue…

31
Aug
2020
August Recap: Simpli.fi’s OTT/CTV Solution at Work and Insights for Linear TV Buyers
August Recap: Simpli.fi’s OTT/CTV Solution at Work and Insights for Linear TV Buyers

08/31/2020

This August we published several in-depth case studies showcasing the success clients have seen with SImpli.fi’s OTT/CTV solution, along with a thought-provoking commentary from our own Chief Revenue Officer James Moore. Also, make sure to check out the post on what buyers of linear TV can do in light of truncated sports seasons. In case…Continue…

27
Aug
2020
Addressable Audience Curation: Raising the Bar for Political Advertising
Addressable Audience Curation: Raising the Bar for Political Advertising

08/27/2020

Political advertisers are used to playing for high stakes under heavy pressure, but the 2020 election will be unlike anything we’ve seen before. Uncharted waters are ahead thanks to the ongoing pandemic, its effects on consumers’ lifestyle and behavior, and the resulting national uncertainty. But it’s not just COVID-19. In June, Magna Global predicted that…Continue…

25
Aug
2020
Case Study: National Jewelry Retailer Shifts Marketing Strategy to Drive Online Sales with Simpli.fi
Case Study: National Jewelry Retailer Shifts Marketing Strategy to Drive Online Sales with Simpli.fi

08/25/2020

SHIFTING TO PROGRAMMATIC The COVID-19 pandemic drastically changed consumer shopping habits and how businesses operate. As brands with a strong brick-and-mortar presence focused more on e-commerce, many shifted advertising strategies to drive online sales. A large, national jewelry company with a strong retail footprint and an e-commerce presence partnered with Simpli.fi to do just that….Continue…

18
Aug
2020
Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices
Case Study: Residential Flooring Brand Mirrors TV Buys Through OTT/CTV Advertising Across All Devices

08/18/2020

FIRST TIME OTT/CTV CAMPAIGN There are over 97 million homes in the United States with a connected TV device and that number is growing every year (Interactive Advertising Bureau). As the shift of media consumption continues, advertisers are increasingly eager to allocate budgets to OTT/CTV strategies. Recently, a national flooring company worked directly with Simpli.fi…Continue…

13
Aug
2020
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success
With a Truncated Sports Season, Advertisers Should Look Beyond Linear TV for Success

08/13/2020

It’s no secret that every year live sports content make up a primary source of ad spend. Watching sports is truly a national pastime, and fans watching their favorite teams are a perfect audience for advertisers. However, what do we do when the sports are either no longer there or in limited supply?   The…Continue…