Honored in the “Tech Leaders” category for those who spearhead the most modern, skillful uses of technology to create business opportunities and maximize the bottom line Ft. Worth, Texas — July 28, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that Sandra Murillo Sareyko, Vice President of Platform…Continue…
THE HEALTHCARE OPPORTUNITY Approximately four out of every five people start the healthcare process by researching providers online (Doctor.com). This makes digital advertising a prime opportunity for healthcare providers to reach potential patients. As such, a well-respected healthcare system with facilities across the Midwest planned to run a campaign promoting its general orthopedic services. It…Continue…
This article originally appeared in Target Marketing By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. Many companies have had to shift business models for the services they…Continue…
In just a couple of years, we’ve seen OTT/CTV advertising become a driving and dynamic force in our industry. And since the COVID-19 pandemic, OTT/CTV advertising has only become more relevant. In this post, we’ll explore some of the current factors behind OTT/CTV advertising growth, take a look at two key reasons why marketers should…Continue…
As we get closer to the 2020 election, political advertisers are looking for ways to reach the right voter audiences with precision and scale. Using Simpli.fi’s Addressable Geo-Fencing and Addressable Audience Curation solutions, a super PAC was able to target more voters by shifting budget quickly from state to state to align with voting days….Continue…
The first half of 2020 has truly been unlike any other. We’ve seen the COVID-19 pandemic affect every level of business as well as our personal lives. From business closings and new regulations to embarking on the road to economic reopening, the one constant so far has been change. However, as reopening continues to progress…Continue…