Simpli.fi CEO Frost Prioleau was recently featured on the Marketing Matters podcast hosted by Dr. Americus Reed The podcast originally aired on Business Radio, SiriusXM Channel 132. The conversation centered around OTT/CTV advertising, and included several penetrating industry insights from Frost as well as some entertaining back and forth with Dr. Reed. Below are some…Continue…
User Interface Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Ft. Worth, Texas – NOVEMBER 5, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction…Continue…
October saw a great deal of Simpli.fi in the press, including some excellent bylines by key executives and in-depth looks at the state of location data in 2019 and our reporting and attribution capabilities. We also provided marketers with some useful tips and tricks around the upcoming holidays and how they can capitalize on holiday…Continue…
Congratulations once again to our Chief Customer Officer Liz Brockey for her inclusion in the SaaS Report’s prestigious Top Women Leaders of 2019! We are extremely proud of Liz, as she was one of only 50 women selected from over 3,500 nominations, and especially for this being her second year in a row to be…Continue…
This article originally appeared in MarTech Advisor By: Ryan Horn, Senior Vice President of Marketing for Simpli.fi National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there…Continue…
Location data has been a hot topic in the programmatic industry over the past few years. There is a lot of discussion in the marketplace about the quality of location data, ambiguity about how it is used, and debate about whether this data needs to be verified. Thanks to recent advancements in location intelligence and…Continue…