It could be watching an episode of your favorite TV show on Roku. Maybe you’re catching a sports game on an Apple TV. Or you might be streaming a movie via Amazon Prime on your tablet. Whatever it is, chances are you’ve seen an OTT/CTV ad one way or the other. 2018 saw audiences embrace…Continue…
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27
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Dec
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2018 |
With 2019 right around the corner, we have put together a list of the articles, stories, and features from this year that our readers have enjoyed the most. Here are the top ten most popular blog posts of 2018. If you missed any make sure to give them a read, and have a Happy New…Continue…
To say 2018 has been an eventful year for programmatic advertising would be an understatement. From the explosive growth in OTT/CTV to game-changing improvements in addressable advertising to the enactment of the EU GDPR legislation, this year has seen momentous developments in the programmatic space. So, what does next year hold for us? Simpli.fi CEO…Continue…
Previously in our blog, we defined what unstructured data is and discussed how it’s superior to audience segments for programmatic advertising. Ultimately, for the goal of programmatic (serving the right ad to the right person at the right time) to be achieved, advertisers need the following: transparency, optimization, recency, the ability to personalize campaigns to…Continue…
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11
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Dec
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2018 |
The ultimate goal of programmatic advertising is simple: serve the right ad to the right person at the right time. But as anyone in the industry knows, this is easier said than done. However, thanks to Simpli.fi and our localized programmatic platform, we are closer than ever before to achieving it. Since the inception of…Continue…
As 2019 draws near, auto dealerships are concentrating on one thing: clearing out this year’s inventory. With a need to move cars quickly, now is not the time for broadly focused awareness campaigns; instead, auto advertising efforts should be super-focused on a highly relevant audience and should be limited to auto intenders who are in…Continue…