25
Jul
2019
Q & A: MarTechSeries’ TechBytes with Simpli.fi’s SVP of Marketing Ryan Horn
Q & A: MarTechSeries’ TechBytes with Simpli.fi’s SVP of Marketing Ryan Horn

07/25/2019

There’s a lot to talk about in the programmatic industry at the moment. OTT/CTV advertising, Addressable Programmatic, and advancements in foot traffic attribution are just a few of the exciting developments taking place in 2019. And Simpli.fi is leading the way in all three. In this Q & A with MarTechSeries, Simpli.fi’s Senior Vice President…Continue…

23
Jul
2019
Case Study: National Family Entertainment Center Boosts Foot Traffic with Strategic OTT/CTV Partnership
Case Study: National Family Entertainment Center Boosts Foot Traffic with Strategic OTT/CTV Partnership

07/23/2019

There’s one thing all advertisers have in common: they want to be able to attribute an ROI to their ad spend. With that in mind, one of the fundamental challenges currently facing OTT/CTV advertisers is how to accurately measure the performance of an OTT/CTV campaign to determine if it actually had an impact. The good…Continue…

18
Jul
2019
Mid-Year Programmatic Review: How Have Things Panned Out So Far, and Where are We Headed in the Second Half of 2019?
Mid-Year Programmatic Review: How Have Things Panned Out So Far, and Where are We Headed in the Second Half of 2019?

07/18/2019

Now that we’re well into 2019, let’s take a look back at the predictions made by Simpli.fi’s CEO and thought leader Frost Prioleau at the start of the year. So far, 2019 has been a great year for programmatic as we’ve seen major developments in location-based marketing, OTT/CTV, and the push towards Addressable Programmatic. We…Continue…

16
Jul
2019
Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising

07/16/2019

New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Ft. Worth, Texas – JULY 16, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and…Continue…

02
Jul
2019
LPS19 Video Series: Seven Habits of Highly Effective Local Sales Organizations
LPS19 Video Series: Seven Habits of Highly Effective Local Sales Organizations

07/02/2019

When it comes to running a motivated, driven, and most of all effective sales organization, Simpli.fi’s Chief Revenue Officer James Moore knows what he’s talking about. Before coming to Simpli.fi he had amassed over 20 years of sales leadership experience at some of the nation’s most dynamic sales organizations, including Airborne Express, ADP, and Careerbuilder.com….Continue…