E-commerce has grown rapidly since the start of 2020 as consumers embraced the efficiency and convenience of online shopping. The channel shows no signs of slowing down, with e-commerce sales expected to exceed $1 trillion this year. How are advertisers taking advantage? To help guide your 2022 campaign strategies, we analyzed e-commerce campaign data across…Continue…
As we move into April, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below. March’s Top Blog Posts SIMPLI.FI CTV SPOTLIGHT SERIES: Taking Connected TV Advertising to the…Continue…
With the latest census, America saw a drastic increase in multicultural population growth. This emerging audience transforms media buying with ever-increasing influence and presence across screens. More than ever, advancing technology allows advertisers to reach evolving audiences. With our innovative targeting solutions, Simpli.fi offers advertisers a variety of options. We help marketers reach multicultural audiences…Continue…
Originally in Street Fight Magazine. As primaries begin for the 2022 midterm elections, politicians across the country are looking for an edge. Political ad spending on midterm elections could reach a record $7.8 billion in the U.S. this year. In Texas alone, political candidates and PACs have already shelled out $11.6 million this election cycle,…Continue…
Programmatic advertising serves as a crucial component of any digital marketing mix. It helps advertisers get in touch with millions of users in myriad ways. That is, programmatic reaches users across any web-connected device. Simpli.fi’s programmatic advertising benefits marketers wanting to expand reach and flexibility. With superior targetability and advanced attribution, we provide value for…Continue…
Last month, we shared how Simpli.fi provides remarkable value for political advertisers. Today, we combine those benefits with the power of connected TV advertising. Enlist our 90%+ match rate, dedicated service model, and leading data provider integrations. Double-down and reach users at home streaming TV content on their connected devices. Use this combination to generate…Continue…
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