Back in 2010, online retargeting was born. Since then, the concept remains the same, but a ton more companies offer this solution. Simpli.fi takes this popular strategy further by providing unique ways to drive low-cost conversions online. Come learn how we help e-commerce advertisers retarget consumers with effectiveness and efficiency. RETARGETING HELPS ONLINE ADVERTISERS…Continue…
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15
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Dec
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2022 |
The current economic environment has led many companies to evaluate their ad budgets more closely. It’s more important than ever for advertisers to drive performance, ensuring every ad dollar counts. As 2022 comes to a close and advertisers plan for Q1 and beyond, Frost Prioleau, CEO and co-founder of Simpli.fi, a portfolio company of Blackstone…Continue…
Advertiser Overview • Manufacturer of an optical medical device for elective surgical procedure • Sought to raise awareness in key markets across the U.S. and Canada • Targeted a unique audience through a variety of data-driven solutions Agency Overview • One of the largest independent advertising agencies in the U.S. • Full-service agency with a…Continue…
Simpli.fi’s CEO, Frost Prioleau recently joined Sean Winnett (Sr. Marketing Manager, Vacasa) and Ashwini Karandikar (EVP, Media, Tech, & Data, 4A’s) for a webinar. The conversation focused on how Vacasa – an international vacation rental management company – successfully reaches homeowners of vacation properties using first-party data with Simpli.fi’s Addressable Geo-Fencing solution. We’ll dive deeper…Continue…
As the 2022 midterm elections come to an end, we wanted to highlight the most important political advertising takeaways from this year. Feel free to read our insights below or download our infographic for a summarized version. KEY TAKEAWAY #1: POLITICAL ADVERTISERS MADE AS STRATEGIC OF A PUSH AS POSSIBLE ON ELECTION DAY Drama-packed midterms…Continue…
As we move into December, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below. November’s Top Blog Posts SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM (BLOG SERIES) SIMPLI.FI: THE ADVERTISING AUTOMATION…Continue…
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