This article originally appeared in Direct Marketing Magazine. By: Ryan Horn, Senior Vice President, Marketing at Simpli.fi The days of mass marketing are over. Consumers are demanding more targeted and relevant advertising. Enter mobile. Mobile advertising’s appeal is that it allows advertisers to leverage location data to better understand people’s real-world behaviour and to target…Continue…
Advertisers, take note. OTT/CTV ads work, and there’s never been a better time to take advantage of them. However, there’s one essential ingredient without which OTT/CTV advertising cannot be truly effective: audience targeting. It’s an exciting time to be in the advertising industry. The convergence of a culture where consumers are accessing their screens 24/7…Continue…
When a marketing agency was looking to help real-estate advertisers promote and sell their properties, they knew they needed an effective and precise location-based targeting and attribution solution to get the job done. With Simpli.fi’s Geo-Fencing technology suite, Threshold/Carve was able to combine the targeting powers of Geo-Fencing with the ability to accurately track online-to-offline…Continue…
We’ve talked before about our society’s mobile-obsession, but even more so we’re obsessed with all screens in general. Think about the total amount of time you spend a day looking at a screen (smartphones, tablets, laptops, smart TVs, etc.). Then multiply that number by a couple of hundred billion. That’s a lot of eyeballs for…Continue…
For businesses looking to reach a relevant local audience with ads, it’s crucial that they incorporate the most effective targeting tactics to deliver the right message to the right person at the right time. With an array of audience targeting solutions available on our localized programmatic platform, Simpli.fi continues to be the DSP of choice…Continue…
It could be watching an episode of your favorite TV show on Roku. Maybe you’re catching a sports game on an Apple TV. Or you might be streaming a movie via Amazon Prime on your tablet. Whatever it is, chances are you’ve seen an OTT/CTV ad one way or the other. 2018 saw audiences embrace…Continue…