20
Dec
2022
Learn How E-Commerce Advertisers Drive Low-Cost Conversions By Retargeting With Simpli.fi
Learn How E-Commerce Advertisers Drive Low-Cost Conversions By Retargeting With Simpli.fi

12/20/2022

Back in 2010, online retargeting was born. Since then, the concept remains the same, but a ton more companies offer this solution. Simpli.fi takes this popular strategy further by providing unique ways to drive low-cost conversions online. Come learn how we help e-commerce advertisers retarget consumers with effectiveness and efficiency.   RETARGETING HELPS ONLINE ADVERTISERS…Continue…

15
Dec
2022
Simpli.fi’s 2023 AdTech Predictions
Simpli.fi’s 2023 AdTech Predictions

12/15/2022

The current economic environment has led many companies to evaluate their ad budgets more closely. It’s more important than ever for advertisers to drive performance, ensuring every ad dollar counts. As 2022 comes to a close and advertisers plan for Q1 and beyond, Frost Prioleau, CEO and co-founder of Simpli.fi, a portfolio company of Blackstone…Continue…

13
Dec
2022
Independent Agency Chooses Simpli.fi To Deploy Location and Behavioral Targeting Tactics for Medical Device Manufacturer
Independent Agency Chooses Simpli.fi To Deploy Location and Behavioral Targeting Tactics for Medical Device Manufacturer

12/13/2022

Advertiser Overview •  Manufacturer of an optical medical device for elective surgical procedure •  Sought to raise awareness in key markets across the U.S. and Canada •  Targeted a unique audience through a variety of data-driven solutions Agency Overview •  One of the largest independent advertising agencies in the U.S. •  Full-service agency with a…Continue…

08
Dec
2022
Vacasa Maximizes Reach & Awareness Using Simpli.fi’s Addressable CTV Offering
Vacasa Maximizes Reach & Awareness Using Simpli.fi’s Addressable CTV Offering

12/08/2022

Simpli.fi’s CEO, Frost Prioleau recently joined Sean Winnett (Sr. Marketing Manager, Vacasa) and Ashwini Karandikar (EVP, Media, Tech, & Data, 4A’s) for a webinar. The conversation focused on how Vacasa – an international vacation rental management company – successfully reaches homeowners of vacation properties using first-party data with Simpli.fi’s Addressable Geo-Fencing solution. We’ll dive deeper…Continue…

06
Dec
2022
Bills, Rights, & Insights: Key Political Advertising Takeaways From 2022
Bills, Rights, & Insights: Key Political Advertising Takeaways From 2022

12/06/2022

As the 2022 midterm elections come to an end, we wanted to highlight the most important political advertising takeaways from this year. Feel free to read our insights below or download our infographic for a summarized version. KEY TAKEAWAY #1: POLITICAL ADVERTISERS MADE AS STRATEGIC OF A PUSH AS POSSIBLE ON ELECTION DAY Drama-packed midterms…Continue…

01
Dec
2022
November Recap: Advertising Automation Platform Series, Cord-Cutting, Advanced Performance Measurement, Case Studies, & Media Recognitions
November Recap: Advertising Automation Platform Series, Cord-Cutting, Advanced Performance Measurement, Case Studies, & Media Recognitions

12/01/2022

As we move into December, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below. November’s Top Blog Posts SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM (BLOG SERIES) SIMPLI.FI: THE ADVERTISING AUTOMATION…Continue…