MULTI-LOCATION GROCERY RETAILER TARGETS NEW AND EXISTING CUSTOMERS Grocery shopping trends can vary greatly from state to state and even city to city. With more than 300 stores nationwide, a major grocery retailer recognized the opportunity to localize their advertising strategy to adapt to the needs of each market. This was particularly important during the…Continue…
This article originally appeared in TecHR Series By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi The COVID-19 pandemic has introduced a variety of challenges that people had never imagined before. As the entire country pivoted their usual day to day activities, most companies implemented a work from home policy to increase public safety. With the…Continue…
New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Ft. Worth, Texas — November 17, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding…Continue…
According to the IAB, the overlap between connected TV and traditional television viewers is thinning. About 6.6 million households are expected to cut the cord this year (eMarketer). That leaves just 77.6 million still paying for TV subscriptions—a 7.5% drop, the steepest one-year drop on record, according to eMarketer. So, what does this mean for…Continue…
Simpli.fi is excited to partner with Beet.TV, a leading media company reporting on ad tech innovation and the transformation of television, to bring you a new leadership series: “Streaming Boom Accelerates the Adoption of CTV.” Over the past few weeks, Beet.TV has released the first five videos of the series speaking to industry developments within…Continue…
THE BACKGROUND A physical therapy chain in El Paso, TX wanted to promote its pain relief services, so it partnered with TEGNA Marketing Solutions and Simpli.fi to access unique location-based advertising solutions. Its goal was to drive visits to nine of its offices and report on the overall cost per visit (CPV). TEGNA leveraged Simpli.fi’s…Continue…