Addressable CTV Solution Recognized in the Most Innovative Implementation of Addressable Category Ft. Worth, Texas – September 2, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that they have been named a finalist for the 2020 Cynopsis AdTech Awards. Cynopsis Media has recognized Simpli.fi for the Most Innovative…Continue…
This August we published several in-depth case studies showcasing the success clients have seen with SImpli.fi’s OTT/CTV solution, along with a thought-provoking commentary from our own Chief Revenue Officer James Moore. Also, make sure to check out the post on what buyers of linear TV can do in light of truncated sports seasons. In case…Continue…
Political advertisers are used to playing for high stakes under heavy pressure, but the 2020 election will be unlike anything we’ve seen before. Uncharted waters are ahead thanks to the ongoing pandemic, its effects on consumers’ lifestyle and behavior, and the resulting national uncertainty. But it’s not just COVID-19. In June, Magna Global predicted that…Continue…
SHIFTING TO PROGRAMMATIC The COVID-19 pandemic drastically changed consumer shopping habits and how businesses operate. As brands with a strong brick-and-mortar presence focused more on e-commerce, many shifted advertising strategies to drive online sales. A large, national jewelry company with a strong retail footprint and an e-commerce presence partnered with Simpli.fi to do just that….Continue…
FIRST TIME OTT/CTV CAMPAIGN There are over 97 million homes in the United States with a connected TV device and that number is growing every year (Interactive Advertising Bureau). As the shift of media consumption continues, advertisers are increasingly eager to allocate budgets to OTT/CTV strategies. Recently, a national flooring company worked directly with Simpli.fi…Continue…
It’s no secret that every year live sports content make up a primary source of ad spend. Watching sports is truly a national pastime, and fans watching their favorite teams are a perfect audience for advertisers. However, what do we do when the sports are either no longer there or in limited supply? The…Continue…