This article originally appeared in Marketing Toolbox By: James Moore, Chief Revenue Officer at Simpli.fi Linear TV advertising has long dominated a large portion of the advertising spend pie. Although there is still a place in advertising for linear TV, the unquestionable reality is that consumers are increasingly turning to streaming and on-demand TV options….Continue…
For the second consecutive year, Prioleau recognized for demonstration of strong vision and leadership Ft. Worth, Texas – September 2, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that its CEO and co-founder, Frost Prioleau, was recognized as a Top 50 SaaS CEO by The Software Report. For the…Continue…
As OTT/CTV advertising continues to make its presence felt, Simpli.fi is leading the way, as this surge shows no signs of slowing down. This month, we highlight why our OTT/CTV advertising solutions essential for all advertisers, including digital advertisers and linear TV buyers. We also take a look at how our Addressable Audience Curation tool…Continue…
Advertisers are increasingly turning to addressable programmatic to precisely reach their target audience. As more and more consumers are tied to their various digital devices and are spending increased time streaming media across multiple channels, it is no wonder that marketers are looking to target consumers across all devices seen within a household. Addressable programmatic…Continue…
This article originally appeared in Rapid TV News By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi Over the past year, the pandemic has been a catalyst for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a drop in viewers while cord cutting continues to…Continue…
Previously published in MartechSeries on July 13, 2021 Frost Prioleau, CEO and Co-founder, Simpli.fi joins us for a quick chat to talk about the importance of including TV advertising in today’s media mix while sharing a few best practices for advertisers to keep in mind: Welcome to this MarTech Series chat Frost, tell us more…Continue…
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