20
Dec
2018
Five Programmatic Predictions & Trends to Watch for in 2019
Five Programmatic Predictions & Trends to Watch for in 2019

12/20/2018

To say 2018 has been an eventful year for programmatic advertising would be an understatement. From the explosive growth in OTT/CTV to game-changing improvements in addressable advertising to the enactment of the EU GDPR legislation, this year has seen momentous developments in the programmatic space. So, what does next year hold for us? Simpli.fi CEO…Continue…

18
Dec
2018
Leveraging the Power of Unstructured Data to Win in Mobile
Leveraging the Power of Unstructured Data to Win in Mobile

12/18/2018

Previously in our blog, we defined what unstructured data is and discussed how it’s superior to audience segments for programmatic advertising. Ultimately, for the goal of programmatic (serving the right ad to the right person at the right time) to be achieved, advertisers need the following: transparency, optimization, recency, the ability to personalize campaigns to…Continue…

11
Dec
2018
Addressable is The New Local
Addressable is The New Local

12/11/2018

The ultimate goal of programmatic advertising is simple: serve the right ad to the right person at the right time. But as anyone in the industry knows, this is easier said than done. However, thanks to Simpli.fi and our localized programmatic platform, we are closer than ever before to achieving it. Since the inception of…Continue…

05
Dec
2018
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi

12/05/2018

As 2019 draws near, auto dealerships are concentrating on one thing: clearing out this year’s inventory. With a need to move cars quickly, now is not the time for broadly focused awareness campaigns; instead, auto advertising efforts should be super-focused on a highly relevant audience and should be limited to auto intenders who are in…Continue…

04
Dec
2018
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing

12/04/2018

In last week’s installment of our Geo-Fencing Audience Strategy Series, we showed how advertisers can use Simpli.fi’s Event Targeting to build custom audiences consisting of mobile users who have attended a specific event within a specified date and time frame. The audience can then be targeted with mobile ads up to 30 days after the…Continue…