07
Apr
2022
Growth in E-Commerce Programmatic Campaigns: Trends and Strategies for 2022
Growth in E-Commerce Programmatic Campaigns: Trends and Strategies for 2022

04/07/2022

E-commerce has grown rapidly since the start of 2020 as consumers embraced the efficiency and convenience of online shopping. The channel shows no signs of slowing down, with e-commerce sales expected to exceed $1 trillion this year. How are advertisers taking advantage? To help guide your 2022 campaign strategies, we analyzed e-commerce campaign data across…Continue…

05
Apr
2022
March Recap: CTV Series, Hybrid Shopping, Political CTV, & Solving DSP Challenges
March Recap: CTV Series, Hybrid Shopping, Political CTV, & Solving DSP Challenges

04/05/2022

As we move into April, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.   March’s Top Blog Posts SIMPLI.FI CTV SPOTLIGHT SERIES: Taking Connected TV Advertising to the…Continue…

31
Mar
2022
Reach Multicultural Audiences with Simplil.fi’s Robust Targeting Solutions
Reach Multicultural Audiences with Simplil.fi’s Robust Targeting Solutions

03/31/2022

With the latest census, America saw a drastic increase in multicultural population growth. This emerging audience transforms media buying with ever-increasing influence and presence across screens. More than ever, advancing technology allows advertisers to reach evolving audiences. With our innovative targeting solutions, Simpli.fi offers advertisers a variety of options. We help marketers reach multicultural audiences…Continue…

29
Mar
2022
Simpli.fi Featured in Street Fight Magazine for Political Advertising Capabilities
Simpli.fi Featured in Street Fight Magazine for Political Advertising Capabilities

03/29/2022

Originally in Street Fight Magazine. As primaries begin for the 2022 midterm elections, politicians across the country are looking for an edge. Political ad spending on midterm elections could reach a record $7.8 billion in the U.S. this year. In Texas alone, political candidates and PACs have already shelled out $11.6 million this election cycle,…Continue…

24
Mar
2022
How Simpli.fi’s Approach to Programmatic Advertising Benefits Marketers Across Channels
How Simpli.fi’s Approach to Programmatic Advertising Benefits Marketers Across Channels

03/24/2022

Programmatic advertising serves as a crucial component of any digital marketing mix. It helps advertisers get in touch with millions of users in myriad ways. That is, programmatic reaches users across any web-connected device. Simpli.fi’s programmatic advertising benefits marketers wanting to expand reach and flexibility. With superior targetability and advanced attribution, we provide value for…Continue…

22
Mar
2022
Political CTV: Simpli.fi’s Solution for Reaching Audiences With Connected TV
Political CTV: Simpli.fi’s Solution for Reaching Audiences With Connected TV

03/22/2022

Last month, we shared how Simpli.fi provides remarkable value for political advertisers. Today, we combine those benefits with the power of connected TV advertising. Enlist our 90%+ match rate, dedicated service model, and leading data provider integrations. Double-down and reach users at home streaming TV content on their connected devices. Use this combination to generate…Continue…