02
Sep
2021
Simpli.fi CEO, Frost Prioleau, Named a Top 50 SaaS CEO of 2021 by The Software Report
Simpli.fi CEO, Frost Prioleau, Named a Top 50 SaaS CEO of 2021 by The Software Report

09/02/2021

For the second consecutive year, Prioleau recognized for demonstration of strong vision and leadership Ft. Worth, Texas – September 2, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that its CEO and co-founder, Frost Prioleau, was recognized as a Top 50 SaaS CEO by The Software Report. For the…Continue…

31
Aug
2021
August Recap: Leading the Pack with Advanced OTT/CTV Targeting and Attribution Solutions
August Recap: Leading the Pack with Advanced OTT/CTV Targeting and Attribution Solutions

08/31/2021

As OTT/CTV advertising continues to make its presence felt, Simpli.fi is leading the way, as this surge shows no signs of slowing down. This month, we highlight why our OTT/CTV advertising solutions essential for all advertisers, including digital advertisers and linear TV buyers. We also take a look at how our Addressable Audience Curation tool…Continue…

24
Aug
2021
Industry Insights: How to Capitalize on Simpli.fi’s Addressable Audience Curation Tool Across Verticals
Industry Insights: How to Capitalize on Simpli.fi’s Addressable Audience Curation Tool Across Verticals

08/24/2021

Advertisers are increasingly turning to addressable programmatic to precisely reach their target audience. As more and more consumers are tied to their various digital devices and are spending increased time streaming media across multiple channels, it is no wonder that marketers are looking to target consumers across all devices seen within a household. Addressable programmatic…Continue…

20
Aug
2021
Commentary: How Linear Buyers Can Extend Their Audience with Connected TV Advertising
Commentary: How Linear Buyers Can Extend Their Audience with Connected TV Advertising

08/20/2021

This article originally appeared in Rapid TV News By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi Over the past year, the pandemic has been a catalyst for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a drop in viewers while cord cutting continues to…Continue…

18
Aug
2021
Q & A: MarTech Interview with Frost Prioleau, CEO and Co-founder, Simpli.fi
Q & A: MarTech Interview with Frost Prioleau, CEO and Co-founder, Simpli.fi

08/18/2021

Previously published in MartechSeries on July 13, 2021 Frost Prioleau, CEO and Co-founder, Simpli.fi joins us for a quick chat to talk about the importance of including TV advertising in today’s media mix while sharing a few best practices for advertisers to keep in mind: Welcome to this MarTech Series chat Frost, tell us more…Continue…