This article originally appeared in HRMorning By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi The technology sector has consistently been ranked as the No. 1 industry with the highest turnover, and it comes down to the one thing that sets digital advertising apart from traditional advertising – metrics. Metrics and KPIs are important in evaluating…Continue…
It’s no secret that OTT/CTV advertising is a massive opportunity for marketers—the combination of traditional TV ads’ impact and digital’s precision and measurement capabilities represents a new frontier of reaching consumer audiences. However, as anyone familiar with this space knows, it can be confusing. Acronyms abound, and many marketers are still trying to familiarize themselves…Continue…
This article originally appeared in MediaPost By: Frost Prioleu, CEO and Co-Founder of Simpli.fi Over the past decade, presidential candidates have increasingly embraced new channels for their campaign and communication strategies. While social media remains important for candidates for the 2020 election, so does OTT/CTV advertising to deliver highly impactful TV ads with the precision…Continue…
As all of us continue to navigate the COVID-19 outbreak, Simpli.fi remains dedicated to helping and supporting our advertisers and partners. In this installment of the ongoing Simpli.fi webinar series, our very own CEO Frost Prioleau has a virtual discussion with two industry and agency experts: Marla Kaplowitz, President and CEO of 4A’s; and Rob…Continue…
As all of us continue to navigate the COVID-19 outbreak, Simpli.fi remains dedicated to helping and supporting our advertisers and partners. As part of these efforts, we have launched a webinar series hosted by Simpli.fi’s Chief Revenue Officer James Moore and our VP of Brand and Agency Brian Garrigan to help advertisers keep revenue coming…Continue…
Shortlisted for Best TV Advertising Technology Category Ft. Worth, Texas – May 5, 2020 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has been selected as a finalist for the 2020 AdExchanger Awards in the Best TV Advertising Technology category. AdExchanger has chosen Simpli.fi’s OTT/CTV advertising solution…Continue…