Have you ever bought a gift online for someone else and then were targeted for similar items? Perhaps it was a baby gift and now all you are seeing are parenting-related ads that aren’t relevant to you. This happens due to outdated targeting technology that uses audience segments. The technology does not take into account…Continue…
|
16
|
May
|
2019 |
The quest for a more effective, more personalized approach to serving digital ads to consumers has led advertisers to find new and better ways to target them based on where they live and play. The “one size fits all” approach to audience targeting via segments is increasingly becoming a thing of the past. In its…Continue…
Simpli.fi is thrilled to be partnering with FreeWheel to provide programmatic OTT/CTV offerings to Freewheel’s client base. We look forward to working with their clients in bringing seamless OTT/CTV solutions. Interested in learning more? Please see full press release below and/or contact us at hi@simpli.fi. FreeWheel Announces Programmatic Offering for Local TV Buyers End-to-end…Continue…
Last week, we introduced our new video series covering hot topics in the programmatic space. Now that you are caught up to speed on the state of OTT/CTV advertising technology, it’s time for us to dive into Addressable Geo-Fencing and explore its differentiators and best practices. LPS19 was all about localization; the new and dynamic…Continue…
With Memorial Day quickly approaching and the holiday weekend being the unofficial kickoff to summer, it’s time for advertisers to start thinking about how to win-out with their summertime advertising efforts. At Simpli.fi, we’ve been the long-time industry leader in helping advertisers localize their programmatic ad campaigns using a variety of location-based targeting efforts—from Geo-Fencing…Continue…
With the 2019 Localized Programmatic Summit all wrapped up, we are excited to kick off a new video blog series that will cover many of the sessions our clients and partners were able to attend. These sessions cover some of the hottest topics in programmatic, and include industry experts, panel discussions, in-depth presentations from Simpli.fi…Continue…