With each release of the new iPhone – a coveted piece of technology for many people – there is always excitement and hype. The new iPhone 11 and iPhone 11 Pro recently hit stores on Friday, September 20 and it was certainly no different. We were curious… with all this buzz, which Apple store would…Continue…
Along with national brands, agencies, and local media groups, Simpli.fi is proud to partner alongside those agencies who serve non-profit organizations in furthering the good work they are doing. In this case, our agency partner was working with a major autism advocacy group to raise awareness of both the disorder and their own efforts and…Continue…
In 2019, savvy marketers are realizing that a “one size fits all” national campaign approach to digital advertising is fast becoming obsolete. Simpli.fi has come to the rescue and is leading the charge with national programmatic campaigns that enable audience targeting household by household. We do it by owning all things Addressable Programmatic. After all,…Continue…
At the end of the day, what matters to advertisers is ROI. So, when an advertiser asks, “What am I really getting with my digital ad buys?”, they expect answers. Marketers want to know that their campaigns are making a splash, and that they are driving brand awareness, in-store visits, and all-around ROI. Enter Simpli.fi….Continue…
Simpli.fi clients can always count on us to provide targeting solutions that are significantly ahead of the curve. OTT/CTV advertising in particular has been an area of focus for us as we continually work to position our clients for programmatic success. Our investment in this space has resulted in a three-pronged approach enabling marketers to…Continue…
In recent years, location-based targeting has emerged as one of the most powerful ways to reach consumers with relevant digital ads as they are interacting with the physical world. And the industry agrees. According to BIA/Kelsey, marketers will spend $26 billion on geo-targeted campaigns in 2019. There’s a simple reason why location-based targeting plays such…Continue…