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Aug
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2022 |
By: Brian Garrigan, Vice President, Agency & Brand Sales, Simpli.fi Featured in MarTech Series. The 2019-2020 election cycle saw over $8.5 billion spent on political advertising, which was 108% more than the previous record. This sets the stage for the 2022 midterm elections, as well as many other efforts leading up to it such as…Continue…
This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our display product page. With Simpli.fi’s display advertising solution, achieve greater performance with enhanced targeting methods. We take an audience-first approach, using consumer behaviors and intent to drive delivery. Through individualized bidding, optimization,…Continue…
Candidate Overview • Candidate running for County Commission Chair • Needed to quickly deploy and launch advertising campaign leading up to election • Sought to target relevant households using historical voter data Agency Overview • Full-service political advertising agency • Chose Simpli.fi to maximize reach and the value of political advertising data • Use Simpli.fi’s solutions…Continue…
Originally featured by Human Resources Director. Simpli.fi, a Fort Worth, TX-based tech firm specializing in advertising services, has made several acquisitions over the past two years. As a result, the company has taken many approaches to cross-organizational integration, which is crucial for long-term success following a merger, buyout or other transition. Trial by fire has…Continue…
This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our video product page. Our programmatic video solution provides expanded reach, precise targeting, and valuable reporting. As we reach targeted audiences across millions of apps and websites, we gather valuable insights. With unrivaled…Continue…
As we move into August, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below. July’s Top Blog Posts SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM (BLOG SERIES) SIMPLI.FI: THE ADVERTISING…Continue…
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