Brand Overview Renowned scientific trade association Represents high-profile companies in the scientific community Sought to raise awareness of recycling across the nation Agency Overview Large agency with several offices in the U.S. Works with multiple national brands Partner with Simpli.fi since 2016 Results 3.1 Million Unique Users Reached 97.5% Video Completion Rate .93% CTR for…Continue…
“Omnichannel” is one of those programmatic buzzwords that gets thrown around a lot. However, behind all of the buzz are several real-world applications advertisers should take advantage of. Read on to learn more. Understanding the Challenge and the Benefits The programmatic ecosystem is complex, and can be a headache for advertisers to navigate. Buyers…Continue…
When your ideal consumers are homebound, there is no better way to reach them with digital ads at the household-level than addressable programmatic. Never was this truer than in 2020. To show you just how advertisers utilized addressable programmatic this past year, we released our latest programmatic report: “Addressable Programmatic Spend Rises Throughout 2020”. In…Continue…
Whether remote or in-person, leaders who recognize and prioritize the collective needs of their workforce will separate themselves from their competitors. This article originally appeared in BenefitsPRO By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi Before 2020, people used to covet the opportunity to work from home so they could eliminate their commute, wear…Continue…
It’s safe to say that we’re all happy to have left 2020 behind and move into 2021. At Simpli.fi, we’re excited to report that we’ve had a busy and fruitful start to the new year. In the blog this month, we cover many topics including why advertisers should be taking advantage of Simpli.fi’s OTT/CTV targeting…Continue…
Advertisers are increasingly turning to addressable programmatic to precisely reach their target audiences. In 2020, interest in household-level targeting grew exponentially as consumers were homebound to various degrees in different parts of the country. Advertisers turned to addressable targeting to deliver personalized messaging to different regions and different households, depending on their needs (Forbes). Many…Continue…