Advertiser Overview • Premium Italian coffee brand with a presence online and in retail stores • Used a blended mix of creative types to maximize conversions at an overall lower cost • Sought to drive in-person visits to locations where their products are sold Agency Overview • Results-oriented, direct response agency focused on driving measurable…Continue…
Performance marketing is as it sounds: marketing based on performance. This tends to result in advertising with the goal of driving some sort of action that can be measured. And it’s normally associated with online sales, but it can also be applied to other desired results like web visits, lead generation, or foot traffic. But…Continue…
Originally posted in Search & Performance Marketing Daily (S&PMD) by MediaPost. Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support connected television (CTV) by using search data. In fact, it is one of the first to combine search data with…Continue…
Bit by bit, media buyers have grown accustomed to audience segmentation. At the same time, the need for performance-based marketing solutions continues to skyrocket. This focus, pertinent for every marketer, fixates on generating quality leads, generating enough leads, and measuring performance. Advertisers also should know how to increase performance while driving total costs down. That’s…Continue…
Advertiser Overview • Men’s apparel company specializing in online sales • Founded in 2020 as a Direct-to-Consumer brand and now also in retail stores • Partnered directly with Simpli.fi in late 2020 and added social display ads from Spaceback in February 2022 Results • $7.10 ROAS • $82.17 Average Cart Value • 16% Increase…Continue…
Across the digital landscape, advertisers often seek to increase performance and cut costs. With Simpli.fi’s Campaign Audience Retargeting offering, we make that possible. Retarget users who saw one of your ads and reach them with different creative types. Drive higher performance and decrease total campaign costs by blending creative types and increasing unique touchpoints. Plus,…Continue…
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