24
May
2022
Case Study: Gourmet Coffee Brand Uses Simpli.fi’s Campaign Audience Retargeting to Maximize Low-Cost Conversions
Case Study: Gourmet Coffee Brand Uses Simpli.fi’s Campaign Audience Retargeting to Maximize Low-Cost Conversions

05/24/2022

Advertiser Overview •  Premium Italian coffee brand with a presence online and in retail stores •  Used a blended mix of creative types to maximize conversions at an overall lower cost •  Sought to drive in-person visits to locations where their products are sold Agency Overview •  Results-oriented, direct response agency focused on driving measurable…Continue…

19
May
2022
How Simpli.fi Offers Superior Performance Marketing Faster With Less Waste and Greater Insight
How Simpli.fi Offers Superior Performance Marketing Faster With Less Waste and Greater Insight

05/19/2022

Performance marketing is as it sounds: marketing based on performance. This tends to result in advertising with the goal of driving some sort of action that can be measured. And it’s normally associated with online sales, but it can also be applied to other desired results like web visits, lead generation, or foot traffic. But…Continue…

17
May
2022
MediaPost: Simpli.fi Improves Connection Between Search Data and Connected TV
MediaPost: Simpli.fi Improves Connection Between Search Data and Connected TV

05/17/2022

Originally posted in Search & Performance Marketing Daily (S&PMD) by MediaPost. Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support connected television (CTV) by using search data. In fact, it is one of the first to combine search data with…Continue…

12
May
2022
Simpli.fi’s Performance-First Addressability Solves Audience Segmentation Challenges
Simpli.fi’s Performance-First Addressability Solves Audience Segmentation Challenges

05/12/2022

Bit by bit, media buyers have grown accustomed to audience segmentation. At the same time, the need for performance-based marketing solutions continues to skyrocket. This focus, pertinent for every marketer, fixates on generating quality leads, generating enough leads, and measuring performance. Advertisers also should know how to increase performance while driving total costs down. That’s…Continue…

10
May
2022
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi and Spaceback
Case Study: Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi and Spaceback

05/10/2022

Advertiser Overview •  Men’s apparel company specializing in online sales •  Founded in 2020 as a Direct-to-Consumer brand and now also in retail stores •  Partnered directly with Simpli.fi in late 2020 and added social display ads from Spaceback in February 2022   Results •  $7.10 ROAS •  $82.17 Average Cart Value •  16% Increase…Continue…

05
May
2022
How Simpli.fi’s Campaign Audience Retargeting Offering Benefits Digital Advertisers
How Simpli.fi’s Campaign Audience Retargeting Offering Benefits Digital Advertisers

05/05/2022

Across the digital landscape, advertisers often seek to increase performance and cut costs. With Simpli.fi’s Campaign Audience Retargeting offering, we make that possible. Retarget users who saw one of your ads and reach them with different creative types. Drive higher performance and decrease total campaign costs by blending creative types and increasing unique touchpoints. Plus,…Continue…