07
Jul
2020
Commentary: The Three Essential Skills for Successful Managers
Commentary: The Three Essential Skills for Successful Managers

07/07/2020

This article originally appeared in TLNT By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi How managers operate with their team ultimately sets the tone for how employees interact with customers, and how they manage relationships both internally and externally. Not only does the manager act as an example for the team to follow, but they…Continue…

02
Jul
2020
Beet.TV Features Simpli.fi CEO Frost Prioleau: National is Now Local- 2020 Ad Trends
Beet.TV Features Simpli.fi CEO Frost Prioleau: National is Now Local- 2020 Ad Trends

07/02/2020

Our own CEO and thought leader Frost Prioleau was recently featured in this video interview with Beet.TV: National is Now Local: 2020 Ad Trends with Simpli.fi’s Prioleau. We’ve all seen how the industry has been affected by the COVID-19 pandemic. But we’re finally seeing some light at the end of the tunnel. In this interview,…Continue…

30
Jun
2020
June Recap: Industry Reports and Commentary on Economic Reopening
June Recap: Industry Reports and Commentary on Economic Reopening

06/30/2020

This June saw several exciting media developments and initiatives for Simpli.fi. On the blog, we released a new industry report featuring advertising trends throughout COVID-19, a Q & A with one of our leading local media group partners Tegna Inc., and much more. In the news, among other things our CEO Frost Prioleau was featured…Continue…

25
Jun
2020
Download Exclusive Industry Report: Simpli.fi Advertising Trends Throughout COVID-19
Download Exclusive Industry Report: Simpli.fi Advertising Trends Throughout COVID-19

06/25/2020

The impact of COVID-19 has been significant, altering our everyday lives and presenting unprecedented challenges for many businesses. The overall advertising industry has felt the effects of the pandemic, as 75% of advertisers in the U.S. opted to pause their campaigns in mid-March to determine how to navigate through these uncertain times (IAB). Brands began…Continue…

23
Jun
2020
Press Release: Simpli.fi Shortlisted for Masterclassing 2020 Effective Digital Marketing Awards
Press Release: Simpli.fi Shortlisted for Masterclassing 2020 Effective Digital Marketing Awards

06/23/2020

CTV Advertising Campaign Recognized in the Most Effective Retail or FMCG Campaign Category Ft. Worth, Texas — June 23, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that it has been shortlisted for the Masterclassing 2020 Effective Digital Marketing Awards. Masterclassing has recognized Simpli.fi for the Most Effective…Continue…

19
Jun
2020
Q & A with Tegna Inc.: VP of Marketing Meredith Conte Shares Thoughts Around COVID-19 Advertising Spend and The Importance of Localization Moving Forward
Q & A with Tegna Inc.: VP of Marketing Meredith Conte Shares Thoughts Around COVID-19 Advertising Spend and The Importance of Localization Moving Forward

06/19/2020

We recently sat down for a Q & A with Meredith Conte, VP of Marketing at Tegna Inc. Tegna, a leading broadcast and digital media company, is one of Simpli.fi’s local media group partners. Simpli.fi is proud to be a trusted partner to more than 150 local media groups who take advantage of our addressable,…Continue…