August was another exciting month for Simpli.fi. We saw particular emphasis on the role location data plays in location-based marketing and attribution, and how Simpli.fi’s OTT/CTV advertising solution is already helping our clients succeed in their programmatic campaigns. Included in this month’s greatest hits are two case studies showcasing how clients are benefiting from the…Continue…
At Simpli.fi, we’re proud to offer the leading programmatic platform built for the precision and scale of addressable, mobile, and OTT/CTV advertising. But that’s not all. We’re equally proud of the fact that clients love the partnership aspect of their relationship with Simpli.fi. Read on to see the top three things our clients say they…Continue…
Suppose you could combine OTT/CTV advertising, addressable programmatic, and foot traffic attribution. This would be an incredibly powerful combination of granular, precise targeting and the ability to measure ROI—all in the most dynamic medium in the programmatic industry. Well, now you can. And this client did. Check out the case study below to see how…Continue…
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This article originally appeared in Multichannel News. By: Frost Prioleau, CEO and Co-Founder of Simpli.fi The increased usage of mobile smartphones over the last several years has ushered in a new era of digital advertising. Brands now use location data to target anonymous audiences based on where they are, where they have been and…Continue…
Simpli.fi Chief Revenue Officer James Moore was recently a panelist in the Addressable TV Leaders Roundtable at TVOT (TV of Tomorrow) SF 2019. TVOT described the session as a discussion on important new developments in the addressable space, and a debate on how the industry can best respond to market fragmentation and other factors (expensive…Continue…
And that’s a wrap for our LPS19 Video Series! If you missed any of the LPS19 videos covering hot programmatic topics and trends, we’ve got you covered. Check out a complete list and links to all of our LPS19 video sessions below, followed by key takeaways of the Summit from Simpli.fi clients. OTT/CTV: The…Continue…