11
Apr
2019
Case Study: Telecom Company Hits Households with Addressable Geo-Fencing
Case Study: Telecom Company Hits Households with Addressable Geo-Fencing

04/11/2019

In an ultra-competitive industry like telecommunications, brands have to differentiate themselves with relevant, personalized digital ad campaigns. Since most consumers are already locked into a contract with one of the few major players, advertising becomes much more about impact than awareness. The right programmatic strategy can work wonders in this environment. This was the case…Continue…

04
Apr
2019
Geo-Conversion Lift Now Available for Addressable Geo-Fencing Campaigns
Geo-Conversion Lift Now Available for Addressable Geo-Fencing Campaigns

04/04/2019

The Geo-Conversion Lift Dashboards that you’ve come to know and love are now available for all of your Addressable Geo-Fencing campaigns! Why does this matter for advertisers? With over 92% of shopping in the U.S. done in brick and mortar stores, it is now more important than ever for advertisers to have access to attribution…Continue…

03
Apr
2019
Press Release: Simpli.fi Surpasses 7,000 OTT/CTV Campaigns in First Quarter of 2019
Press Release: Simpli.fi Surpasses 7,000 OTT/CTV Campaigns in First Quarter of 2019

04/03/2019

Ft. Worth, Texas – April 3, 2019 (PR Newswire) – Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV, and display advertising, announced today that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi’s differentiated…Continue…

28
Mar
2019
March Recap: The Latest with Location-Based Marketing and Localized Programmatic
March Recap: The Latest with Location-Based Marketing and Localized Programmatic

03/28/2019

It has been a great March here at Simpli.fi. With April around the corner, we wanted to make sure you saw Simpli.fi’s latest articles, stories, and features from this month. Check out our press hits and most-engaged blog posts below!   March’s Top Blog Posts Localization and attribution: two essentials for any successful programmatic campaign…Continue…