Simpli.fi is dedicated to helping marketers achieve the goal of truly personalized, one-on-one advertising. With that end in mind, this month in the Simpli.fi blog we covered key topics centered around location data, attribution, and location-based marketing. June also saw Simpli.fi continue to make a splash in the media. Among other highlights, Simpli.fi was named…Continue…
You might be surprised to learn that almost 90% of retail sales still take place in a physical, brick and mortar location. However, there’s no question that retail marketing has significantly evolved. It’s had to, as consumers now spend more and more time online using various devices (the average person in the U.S. now spends…Continue…
Automotive marketing has long been an area where Simpli.fi excels. In this stat-packed LPS19 session, Simpli.fi’s Alex Panhans (Senior Sales Director) and Jody Oliverson (Data Science Team) walk us through why Simpli.fi wins in automotive marketing. There are numerous touch points along the path to purchase for an auto shopper. Simpli.fi has the targeting tactics…Continue…
As the digital advertising industry has continued its shift toward localization, the issue of location data quality has become increasingly crucial. First, let’s be clear on what we mean by “good” data in this context. For location data to be good, it must be actionable; meaning, it can be used to drive successful location-based marketing…Continue…
Ranked Based on Employees’ Positive Opinion of Simpli.fi’s Culture, Engagement, and Benefits Ft. Worth, Texas – June 13, 2019 – Today, Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV, and display advertising, announced that the company was named one of Inc. Magazine’s Best Workplaces for 2019. The fourth annual list…Continue…
There’s one simple question every marketer asks – did my campaign have an impact? At the end of the day, it does not matter how many ads were served; what really matters is being able to attribute an ROI to digital advertising efforts. With Simpli.fi’s Geo-Conversion Lift Attribution, marketers now have a unique way to…Continue…