2020 has truly been a year unlike any other. The COVID-19 pandemic has dramatically altered the industry landscape, and all of us have risen to meet a diverse set of challenges. In times like these, it’s crucial to consider and plan for the future. With that in mind, Simpli.fi CEO Frost Prioleau has weighed in…Continue…
By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi In this new environment shaped by the ongoing COVID-19 pandemic, we are all facing a new set of challenges as many businesses continue to work remotely or under a hybrid approach. Client-facing organizations are struggling to adapt their new (and often rapidly-changing) workflows in a way that…Continue…
As we’ve shown in the latest Simpli.fi industry report, OTT/CTV ad spend continues to grow despite the pandemic. With our industry-leading OTT/CTV audience targeting solution and research insights, we strive to equip our advertisers and partners with everything you need to succeed with OTT/CTV advertising. This month includes the first installment of our “Streaming Boom…Continue…
MULTI-LOCATION GROCERY RETAILER TARGETS NEW AND EXISTING CUSTOMERS Grocery shopping trends can vary greatly from state to state and even city to city. With more than 300 stores nationwide, a major grocery retailer recognized the opportunity to localize their advertising strategy to adapt to the needs of each market. This was particularly important during the…Continue…
This article originally appeared in TecHR Series By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi The COVID-19 pandemic has introduced a variety of challenges that people had never imagined before. As the entire country pivoted their usual day to day activities, most companies implemented a work from home policy to increase public safety. With the…Continue…
New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Ft. Worth, Texas — November 17, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding…Continue…