OTT/CTV advertising continues to take the digital marketing world by storm. We have already seen OTT/CTV advertising experience rapid growth prior to the COVID-19 pandemic. But in spite of what has transpired, OTT/CTV advertising continues to sky rocket. In 2020, we saw over 6 million U.S. households cut the cord, and it is expected that…Continue…
Advertiser Overview • Automotive dealership located in west Florida • Sought to increase awareness for an upcoming Memorial Day Sale • Wanted to accurately measure online and oline conversions Agency Overview • Full-service agency specializing in car dealerships • Recently selected Simpli.fi as their programmatic partner • Interested in advanced OTT/CTV solutions with precise attribution…Continue…
Previously published in BizReport on July 27, 2021 By: Kristina Knight It is full-on back-to-school mode in the United States as families prepare to send children and young adults back into classrooms after the anomaly of 2020. But, shopping habits and needs have changed, and along with that so have merchants advertising needs. This is…Continue…
Among other exciting developments, July saw two big additions to Simpli.fi’s ongoing catalogue of must-read thought leadership pieces. For both Addressable and OTT/CTV advertising, we released ground-breaking, insightful content that will benefit anyone in the digital advertising industry. In regards to media, Simpli.fi saw an active month that included continued industry award recognition, as well…Continue…
OTT/CTV advertising is truly the dynamic digital advertising movement of the decade—and advertisers are taking notice of its powerful and versatile targeting capabilities. Simpli.fi has been on the forefront of the OTT/CTV wave, and as part of our front-line role, we continue to release insights and thought leadership content on what’s happening with OTT/CTV advertising….Continue…
Honored in the “Tech Leaders” category for those who spearhead the most modern, skillful uses of technology to create business opportunities and maximize the bottom line Ft. Worth, Texas – July 27, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that Sandra Murillo Sareyko, Vice President of Sales, of…Continue…
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