04
Dec
2020
Commentary: Driving Client Satisfaction During Times of Uncertainty
Commentary: Driving Client Satisfaction During Times of Uncertainty

12/04/2020

By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi In this new environment shaped by the ongoing COVID-19 pandemic, we are all facing a new set of challenges as many businesses continue to work remotely or under a hybrid approach. Client-facing organizations are struggling to adapt their new (and often rapidly-changing) workflows in a way that…Continue…

30
Nov
2020
November Recap: Simpli.fi Continues to Be Your Source for All Things OTT/CTV Advertising
November Recap: Simpli.fi Continues to Be Your Source for All Things OTT/CTV Advertising

11/30/2020

As we’ve shown in the latest Simpli.fi industry report, OTT/CTV ad spend continues to grow despite the pandemic. With our industry-leading OTT/CTV audience targeting solution and research insights, we strive to equip our advertisers and partners with everything you need to succeed with OTT/CTV advertising. This month includes the first installment of our “Streaming Boom…Continue…

24
Nov
2020
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution
Case Study: National Grocery Store Chain Increases Store Visits with Simpli.fi’s Geo-Fencing Solution

11/24/2020

MULTI-LOCATION GROCERY RETAILER TARGETS NEW AND EXISTING CUSTOMERS Grocery shopping trends can vary greatly from state to state and even city to city. With more than 300 stores nationwide, a major grocery retailer recognized the opportunity to localize their advertising strategy to adapt to the needs of each market. This was particularly important during the…Continue…

19
Nov
2020
Commentary: Overcoming the Struggle of Work Life Balance is More Important Now than Ever
Commentary: Overcoming the Struggle of Work Life Balance is More Important Now than Ever

11/19/2020

This article originally appeared in TecHR Series By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi The COVID-19 pandemic has introduced a variety of challenges that people had never imagined before. As the entire country pivoted their usual day to day activities, most companies implemented a work from home policy to increase public safety. With the…Continue…

17
Nov
2020
Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting
Press Release: Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting

11/17/2020

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Ft. Worth, Texas — November 17, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding…Continue…