This article originally appeared in MarTech Advisor By: James Moore MarTech is teeming with acronyms and buzzwords, but media buyers beware: some terms mean different things to different people. James Moore, CRO of Simpli.fi, teaches businesses to improve their sales processes — and buyers to improve their decision-making — by watching out for five MarTech…Continue…
Previously in the Geo-Fencing Audience Strategy Series, we discussed how advertisers can drive in-store visits and increase online-to-offline conversions by using our Geo-Fencing technology to target custom audiences of customers who have visited specific locations of interest relevant to their product or service. If you missed it, be sure to check it out here. This…Continue…
Simpli.fi is pleased to announce our inclusion in GABBCON’s ABBI (Audience Based Buying Innovation) Awards. We won Gold in the “Best Local Execution” category for a Competitor Conquesting campaign we conducted utilizing our advanced Geo-Fencing solution in partnership with Bloom, a digital marketing agency out of Canada. The ABBI’s celebrate the very best in audience-based…Continue…
In the last installment of our Geo-Fencing Audience Strategy Series, we dove into how location-based marketing and Simpli.fi’s Geo-Fencing technology can help drive successful competitor conquesting. This week, we’ll take a look at how advertisers can take advantage of Simpli.fi’s Geo-Fencing product suite to create custom audiences of customers who have visited specific locations of…Continue…
Congratulations to our fabulous Chief Customer Officer Liz Brockey for her inclusion in the SaaS Report’s prestigious Top Women Leaders of 2018! We are extremely proud of Liz, as she was one of only 50 women selected from over 3,500 nominations. Leadership factors that were assessed included integrity, intelligence, drive, company culture, and company growth,…Continue…
Selling cars isn’t what it used to be. The average car buyer’s journey is different now than in years past. In the past, a prospective buyer gathered information and research through TV commercials, buying guides like Consumer Reports or Kelley Blue Book, and talking with family and friends. In fact, the typical buyer visited around…Continue…