The Software Report announces Top SaaS CEOs list Ft. Worth, Texas — September 15, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that Frost Prioleau, CEO and Co-Founder was recently named one of the Top 50 SaaS CEOs of 2020 by the Software Report. The exceptional CEOs included…Continue…
In light of recent and ongoing events, we at Simpli.fi recognize that our clients and partners are working with tighter budgets than usual—we are all having to find ways to do more with less. Our uniquely powerful audience targeting and attribution solutions offer many ways to drive higher return on ad spend and reduce waste….Continue…
This article originally appeared in HR Daily Advisor By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi For the past few years, team member engagement has started to become one of the most telling statistics about a company. While it looks different in each organization and the definition might change per team leader, there is no…Continue…
Addressable CTV Solution Recognized in the Most Innovative Implementation of Addressable Category Ft. Worth, Texas – September 2, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that they have been named a finalist for the 2020 Cynopsis AdTech Awards. Cynopsis Media has recognized Simpli.fi for the Most Innovative…Continue…
This August we published several in-depth case studies showcasing the success clients have seen with SImpli.fi’s OTT/CTV solution, along with a thought-provoking commentary from our own Chief Revenue Officer James Moore. Also, make sure to check out the post on what buyers of linear TV can do in light of truncated sports seasons. In case…Continue…
Political advertisers are used to playing for high stakes under heavy pressure, but the 2020 election will be unlike anything we’ve seen before. Uncharted waters are ahead thanks to the ongoing pandemic, its effects on consumers’ lifestyle and behavior, and the resulting national uncertainty. But it’s not just COVID-19. In June, Magna Global predicted that…Continue…