17
Mar
2022
CTV’s Ticket To March Madness Advertising
CTV’s Ticket To March Madness Advertising

03/17/2022

With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers. This article originally appeared in MarTech By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi For marketers reaching sports fans, March Madness is the NCAA national Div. I basketball tournament. Ads on linear TV networks are very…Continue…

15
Mar
2022
How Advertisers Should Adapt to the Surge in Hybrid Shopping
How Advertisers Should Adapt to the Surge in Hybrid Shopping

03/15/2022

Two years ago, advertisers scrambled as the pandemic forced everyone to adapt. This led to a surge in hybrid shopping, a term coined to describe the mix of in-store and online experiences. As a result, direct-to-consumer brands need to capitalize online and offline, where applicable. Simpli.fi’s online and offline targeting and attribution capabilities meet those…Continue…

10
Mar
2022
World-Class Media Buying Capabilities For Programmatic & Beyond
World-Class Media Buying Capabilities For Programmatic & Beyond

03/10/2022

In today’s ad-centric world, there’s no shortage of options for media buyers. From traditional to digital, they must decide what strategy best suits their needs. To that end, Simpli.fi knows how to serve ads at the right time and place to a relevant audience. Our world-class media buying capabilities apply to programmatic, social, and more….Continue…

08
Mar
2022
Build a Winning Bracket With Simpli.fi’s Addressable Programmatic Solutions
Build a Winning Bracket With Simpli.fi’s Addressable Programmatic Solutions

03/08/2022

Next week, millions will fill out brackets for the upcoming month of basketball madness. In honor of this event, we’re building a “bracket” of our own today. Our flexible targeting solutions help advertisers plan winning audiences in various ways. We offer real-time audience planning and activation from a single platform. With our addressable programmatic solutions,…Continue…

03
Mar
2022
Simpli.fi CTV Spotlight: Advanced CTV Attribution — Where Targeting Meets Quantifiable Results
Simpli.fi CTV Spotlight: Advanced CTV Attribution — Where Targeting Meets Quantifiable Results

03/03/2022

There’s no greater ending to our spotlight series than to talk about CTV attribution. In the first post, we focused on intent-based targeting. Next, we discussed how you can apply our targeting methods to any vertical. Then, we explained how addressable programmatic enhances CTV targeting. Today, we’ll show how Simpli.fi’s reporting suite measures granular data…Continue…

01
Mar
2022
February Recap: CTV Spotlight Series, Political Advertising, & “The Big Game”
February Recap: CTV Spotlight Series, Political Advertising, & “The Big Game”

03/01/2022

As we move into March, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.   February’s Top Blog Posts SIMPLI.FI CTV SPOTLIGHT SERIES: Taking Connected TV Advertising to the…Continue…