13
Aug
2021
OTT/CTV Advertising: Raising the Bar for Precise Targeting and Advanced Attribution
OTT/CTV Advertising: Raising the Bar for Precise Targeting and Advanced Attribution

08/13/2021

OTT/CTV advertising continues to take the digital marketing world by storm. We have already seen OTT/CTV advertising experience rapid growth prior to the COVID-19 pandemic. But in spite of what has transpired, OTT/CTV advertising continues to sky rocket. In 2020, we saw over 6 million U.S. households cut the cord, and it is expected that…Continue…

10
Aug
2021
Case Study: Local Dealership Drives Online and Offline Conversions for Memorial Day Sale
Case Study: Local Dealership Drives Online and Offline Conversions for Memorial Day Sale

08/10/2021

Advertiser Overview •  Automotive dealership located in west Florida •  Sought to increase awareness for an upcoming Memorial Day Sale •  Wanted to accurately measure online and oline conversions Agency Overview •  Full-service agency specializing in car dealerships •  Recently selected Simpli.fi as their programmatic partner •  Interested in advanced OTT/CTV solutions with precise attribution…Continue…

05
Aug
2021
Q & A: How Addressable Programmatic Can Shape Ecommerce Success
Q & A: How Addressable Programmatic Can Shape Ecommerce Success

08/05/2021

Previously published in BizReport on July 27, 2021 By: Kristina Knight It is full-on back-to-school mode in the United States as families prepare to send children and young adults back into classrooms after the anomaly of 2020. But, shopping habits and needs have changed, and along with that so have merchants advertising needs. This is…Continue…

03
Aug
2021
July Recap: Industry-Leading Thought Leadership Around Addressable Programmatic and OTT/CTV Advertising
July Recap: Industry-Leading Thought Leadership Around Addressable Programmatic and OTT/CTV Advertising

08/03/2021

Among other exciting developments, July saw two big additions to Simpli.fi’s ongoing catalogue of must-read thought leadership pieces. For both Addressable and OTT/CTV advertising, we released ground-breaking, insightful content that will benefit anyone in the digital advertising industry. In regards to media, Simpli.fi saw an active month that included continued industry award recognition, as well…Continue…

29
Jul
2021
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report
Exclusive Download: OTT/CTV Advertising Continues to Grow, a 2021 Mid-Year Trends Report

07/29/2021

OTT/CTV advertising is truly the dynamic digital advertising movement of the decade—and advertisers are taking notice of its powerful and versatile targeting capabilities. Simpli.fi has been on the forefront of the OTT/CTV wave, and as part of our front-line role, we continue to release insights and thought leadership content on what’s happening with OTT/CTV advertising….Continue…

27
Jul
2021
Press Release: Simpli.fi’s Sandra Murillo Sareyko Announced as Winner of Cynopsis 2021 Top Women in Media Award
Press Release: Simpli.fi’s Sandra Murillo Sareyko Announced as Winner of Cynopsis 2021 Top Women in Media Award

07/27/2021

Honored in the “Tech Leaders” category for those who spearhead the most modern, skillful uses of technology to create business opportunities and maximize the bottom line Ft. Worth, Texas – July 27, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that Sandra Murillo Sareyko, Vice President of Sales, of…Continue…