We’ve come a long way since mobile phones were only used for talking and texting. Now, people spend a good portion of their lives glued to a smartphone; mobile is one of the primary ways we connect and communicate with the world around us. And advertisers take note: mobile devices are also where people are…Continue…
Ft. Worth, Texas – Feb. 26, 2019 (GlobeNewswire) – Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that Rob Norman, previously Chief Digital Officer of WPP’s GroupM, has been appointed as a member of Simpli.fi’s Board of Directors. Since standing down as Chief Digital Officer of GroupM at…Continue…
At Simpli.fi, we work with all different kinds of clients, from multi-location brands to full-service ad agencies to local media groups. When it comes to our service offerings, we pride ourselves on having the flexibility to help all of our clients be successful, whatever their size or level of expertise. We meet clients wherever they’re…Continue…
Simpli.fi’s Chief Revenue Officer James Moore was one of this year’s speakers at the Georgia IC Marketing Summit, and participated in a panel discussion on mobile engagement. The Summit was held at the Ritz-Carlton in Atlanta, GA on February 12th, where 250+ Georgia-based brands came together to share fresh ideas, solve problems and making meaningful…Continue…
Service providers (such as telecom, internet, utility, etc.) must leverage location-based marketing in 2019. The advertising landscape has changed drastically and continues to rapidly evolve. While advertising through traditional marketing channels still works in some cases, the digital age has given service providers an easier, more cost-effective way to extend reach and access their target…Continue…
Simpli.fi is thrilled to announce our recent inclusion as a finalist in the LSA Ad-to-Action Awards for “Best Use of Location” in regards to our Addressable Geo-Fencing solution. The Ad-to-Action Awards recognize the top products, campaigns, and software that are driving online-to-offline and local consumer actions. LSA received more than 80 submissions from media companies,…Continue…