29
Aug
2019
August Recap: Simpli.fi Continues to Lead the Way in Location Data and OTT/CTV Advertising
August Recap: Simpli.fi Continues to Lead the Way in Location Data and OTT/CTV Advertising

08/29/2019

August was another exciting month for Simpli.fi. We saw particular emphasis on the role location data plays in location-based marketing and attribution, and how Simpli.fi’s OTT/CTV advertising solution is already helping our clients succeed in their programmatic campaigns. Included in this month’s greatest hits are two case studies showcasing how clients are benefiting from the…Continue…

27
Aug
2019
Hear What Our Clients Are Saying About Partnering with Simpli.fi
Hear What Our Clients Are Saying About Partnering with Simpli.fi

08/27/2019

At Simpli.fi, we’re proud to offer the leading programmatic platform built for the precision and scale of addressable, mobile, and OTT/CTV advertising. But that’s not all. We’re equally proud of the fact that clients love the partnership aspect of their relationship with Simpli.fi. Read on to see the top three things our clients say they…Continue…

22
Aug
2019
Case Study: National Fast Food Chain Drives In-Store Traffic with Addressable OTT/CTV Advertising
Case Study: National Fast Food Chain Drives In-Store Traffic with Addressable OTT/CTV Advertising

08/22/2019

Suppose you could combine OTT/CTV advertising, addressable programmatic, and foot traffic attribution. This would be an incredibly powerful combination of granular, precise targeting and the ability to measure ROI—all in the most dynamic medium in the programmatic industry. Well, now you can. And this client did. Check out the case study below to see how…Continue…

15
Aug
2019
CRO James Moore’s Participation in TVOT’s Addressable TV Roundtable: A Measure of Simpli.fi’s Impact in the Programmatic Industry
CRO James Moore’s Participation in TVOT’s Addressable TV Roundtable: A Measure of Simpli.fi’s Impact in the Programmatic Industry

08/15/2019

Simpli.fi Chief Revenue Officer James Moore was recently a panelist in the Addressable TV Leaders Roundtable at TVOT (TV of Tomorrow) SF 2019. TVOT described the session as a discussion on important new developments in the addressable space, and a debate on how the industry can best respond to market fragmentation and other factors (expensive…Continue…

08
Aug
2019
LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients
LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients

08/08/2019

And that’s a wrap for our LPS19 Video Series! If you missed any of the LPS19 videos covering hot programmatic topics and trends, we’ve got you covered. Check out a complete list and links to all of our LPS19 video sessions below, followed by key takeaways of the Summit from Simpli.fi clients.   OTT/CTV: The…Continue…