29
Apr
2020
Webinar: Localizing National Campaigns to Maximize Campaign ROI
Webinar: Localizing National Campaigns to Maximize Campaign ROI

04/29/2020

As all of us continue to navigate the COVID-19 outbreak, Simpli.fi remains dedicated to helping and supporting our advertisers and partners. As part of these efforts, we have launched a webinar series hosted by Simpli.fi’s Chief Revenue Officer James Moore and our VP of Brand and Agency Brian Garrigan to help advertisers keep revenue coming…Continue…

24
Apr
2020
Addressable Audience Curation: Better ROI and Less Wasted Impressions
Addressable Audience Curation: Better ROI and Less Wasted Impressions

04/24/2020

As businesses continue to adapt to the changing conditions caused by COVID-19, we realize that reducing waste and maximizing ROI are top priorities for our advertisers and partners. A significant way that we at Simpli.fi can help advertisers achieve these goals is with Addressable Audience Curation. It makes sense that, the more granular and customized…Continue…

15
Apr
2020
Driving & Measuring Online Sales at a Time of Decreased Foot Traffic
Driving & Measuring Online Sales at a Time of Decreased Foot Traffic

04/15/2020

As the COVID-19 outbreak continues and staying at home becomes the new normal, businesses are shifting strategies to drive online revenue to compensate for the decrease in foot traffic. On top of that, many retailers and other businesses have had to temporarily close their brick-and-mortar locations altogether. In these uncertain times, it is essential that…Continue…

09
Apr
2020
Case Study: Regional Pizza Chain Shifts to Online Orders Amid COVID-19
Case Study: Regional Pizza Chain Shifts to Online Orders Amid COVID-19

04/09/2020

In this uncertain time, Simpli.fi is finding many ways to help our partners and advertisers shift their marketing strategies to align with the recent changes in consumer behavior. See how, alongside our agency partner, a national pizza restaurant chain was able to successfully pivot from a strategy of driving in-store foot traffic to focusing on…Continue…