03
May
2022
April Recap: Exclusive E-Commerce Report, “The Great Retention” Commentary, Incrementality With CTV, & More
April Recap: Exclusive E-Commerce Report, “The Great Retention” Commentary, Incrementality With CTV, & More

05/03/2022

As we move into May, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.   April’s Top Blog Posts GROWTH IN E-COMMERCE PROGRAMMATIC CAMPAIGNS: TRENDS AND STRATEGIES FOR 2022…Continue…

28
Apr
2022
Reach, Measure, & Validate Foot Traffic With Our Comprehensive Geo-Fencing Solutions
Reach, Measure, & Validate Foot Traffic With Our Comprehensive Geo-Fencing Solutions

04/28/2022

For advertisers with brick-and-mortar locations, Simpli.fi’s geo-fencing solutions provide immense value. Our location-based targeting and offline attribution help advertisers drive traffic to their locations. Learn how we reach, measure, and validate store visits with our geo-fencing technology.   REACH: IDENTIFY AND TARGET RELEVANT CONSUMERS WITH OUR GEO-FENCING SOLUTIONS We provide the resources needed to identify…Continue…

26
Apr
2022
Law Firm Reaches a Specific Audience to Bring in New Cases With Simpli.fi
Law Firm Reaches a Specific Audience to Bring in New Cases With Simpli.fi

04/26/2022

Advertiser Overview •  Law firm focused on families with children injured at birth •  Deployed programmatic advertising to identify families impacted by medical malpractice •  Sought to educate parents and become a source of knowledge for families of injured children   Results •  6.1M Unique User Reach •  45 New Leads •  Achieved Advertiser’s Goal…Continue…

21
Apr
2022
Simpli.fi’s Addressable Solutions Ease Common Demand-Side Platform Challenges
Simpli.fi’s Addressable Solutions Ease Common Demand-Side Platform Challenges

04/21/2022

When it comes to addressability, programmatic advertisers need clarity behind the solutions offered. Today’s focus is to fill in the gaps where Simpli.fi solves common industry challenges. We do that with massive reach and superior performance on fewer impressions. All that, and more, backed by the power of granular, element-level insights. Before we get into…Continue…

19
Apr
2022
Incrementality: Reach “Cord-Cutters” and “Cord-Nevers” with Connected TV
Incrementality: Reach “Cord-Cutters” and “Cord-Nevers” with Connected TV

04/19/2022

At a record pace, viewers continue to ditch (or never sign up for) cable TV in favor of streaming television. As a leading demand-side platform for connected TV, we offer advertisers unmatched incrementality. With our targeting solutions, media buyers reach “cord-cutters” and “cord-nevers” with CTV ads. And, we offer advanced attribution benefits when reaching those…Continue…

14
Apr
2022
Commentary: Turning the Great Resignation into the Great Retention
Commentary: Turning the Great Resignation into the Great Retention

04/14/2022

Originally appeared in BenefitsPro. By: Elizabeth Brockey, Chief Customer Officer, Simpli.fi Company culture previously developed naturally within organizations, as employees worked similar in-office schedules. Repetition and familiarity helped drive a sense of community and build culture amongst team members. Organizational culture grows strong and gives team members a sense of belonging when the familiarity of…Continue…