24
Aug
2021
Industry Insights: How to Capitalize on Simpli.fi’s Addressable Audience Curation Tool Across Verticals
Industry Insights: How to Capitalize on Simpli.fi’s Addressable Audience Curation Tool Across Verticals

08/24/2021

Advertisers are increasingly turning to addressable programmatic to precisely reach their target audience. As more and more consumers are tied to their various digital devices and are spending increased time streaming media across multiple channels, it is no wonder that marketers are looking to target consumers across all devices seen within a household. Addressable programmatic…Continue…

20
Aug
2021
Commentary: How Linear Buyers Can Extend Their Audience with Connected TV Advertising
Commentary: How Linear Buyers Can Extend Their Audience with Connected TV Advertising

08/20/2021

This article originally appeared in Rapid TV News By: Ryan Horn, Senior Vice President of Marketing at Simpli.fi Over the past year, the pandemic has been a catalyst for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a drop in viewers while cord cutting continues to…Continue…

18
Aug
2021
Q & A: MarTech Interview with Frost Prioleau, CEO and Co-founder, Simpli.fi
Q & A: MarTech Interview with Frost Prioleau, CEO and Co-founder, Simpli.fi

08/18/2021

Previously published in MartechSeries on July 13, 2021 Frost Prioleau, CEO and Co-founder, Simpli.fi joins us for a quick chat to talk about the importance of including TV advertising in today’s media mix while sharing a few best practices for advertisers to keep in mind: Welcome to this MarTech Series chat Frost, tell us more…Continue…

13
Aug
2021
OTT/CTV Advertising: Raising the Bar for Precise Targeting and Advanced Attribution
OTT/CTV Advertising: Raising the Bar for Precise Targeting and Advanced Attribution

08/13/2021

OTT/CTV advertising continues to take the digital marketing world by storm. We have already seen OTT/CTV advertising experience rapid growth prior to the COVID-19 pandemic. But in spite of what has transpired, OTT/CTV advertising continues to sky rocket. In 2020, we saw over 6 million U.S. households cut the cord, and it is expected that…Continue…

10
Aug
2021
Case Study: Local Dealership Drives Online and Offline Conversions for Memorial Day Sale
Case Study: Local Dealership Drives Online and Offline Conversions for Memorial Day Sale

08/10/2021

Advertiser Overview •  Automotive dealership located in west Florida •  Sought to increase awareness for an upcoming Memorial Day Sale •  Wanted to accurately measure online and oline conversions Agency Overview •  Full-service agency specializing in car dealerships •  Recently selected Simpli.fi as their programmatic partner •  Interested in advanced OTT/CTV solutions with precise attribution…Continue…

05
Aug
2021
Q & A: How Addressable Programmatic Can Shape Ecommerce Success
Q & A: How Addressable Programmatic Can Shape Ecommerce Success

08/05/2021

Previously published in BizReport on July 27, 2021 By: Kristina Knight It is full-on back-to-school mode in the United States as families prepare to send children and young adults back into classrooms after the anomaly of 2020. But, shopping habits and needs have changed, and along with that so have merchants advertising needs. This is…Continue…