Native ads are a responsive ad unit built in real-time to match a particular publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users a cohesive browsing and ad experience.

A recent study by business analyst IHS forecasts that 63% of mobile display ads will be native by 2020. brings the power of unstructured data to the emerging format of Native Advertising.

Native ads are available for both service models: Managed and Self-Service. Advantages

  • Improve user experience with less intrusive ads
  • Six times higher response rate than traditional display ads
  • Personalized in real-time for each publisher’s site and individual user
  • Delivers across all media types including mobile browser, in-app, desktop, etc.
  • Aligns with IAB LEAN ad guidelines
  • Ability to overlay targeting tactics, including Geo-Fencing, for maximum reach potential
  • Emerging ad format with limited competition and expanding inventory

How it Works

Native ads are built from a variety of flexible components below provided by the advertiser:

  • Image: 1200×627, recommend for scaling
  • Title Text: 25 character max
  • Body Text: 90 character max
  • CTA Text: 15 character max
  • Destination URL uses these components to build a creative ad unit in real-time that blends seamlessly into a publisher’s content and design.