Download Exclusive Industry Report: Addressable Programmatic Spend Rises Throughout 2020


Advertisers are increasingly turning to addressable programmatic to precisely reach their target audiences. In 2020, interest in household-level targeting grew exponentially as consumers were homebound to various degrees in different parts of the country. Advertisers turned to addressable targeting to deliver personalized messaging to different regions and different households, depending on their needs (Forbes).

Many advertisers also paired addressable targeting with solutions like OTT/CTV advertising, helping them to achieve the precision of digital with the impact of TV. In fact, the use of addressable OTT/CTV advertising is projected to grow to over $5 billion this year (Forbes).


What Does This Mean for Advertisers?

To give advertisers a clear picture of how addressable programmatic is playing out on the ground, we decided to see how partners implemented addressable programmatic solutions in 2020. To that end, we compiled data from thousands of advertisers on our platform to track the growth rate of’s Addressable Geo-Fencing solution. In addition, we analyzed how COVID-19 impacted spending, as well as how specific industries adopted addressable programmatic throughout last year, and included projections on what this means for advertisers in 2021.

Access the full report below to get an in-depth look at how advertisers implemented addressable programmatic advertising in 2020, as well as what is in store for addressable in 2021. For more information, reach out to us at