The impact of COVID-19 has been significant, altering our everyday lives and presenting unprecedented challenges for many businesses.
The overall advertising industry has felt the effects of the pandemic, as 75% of advertisers in the U.S. opted to pause their campaigns in mid-March to determine how to navigate through these uncertain times (IAB). Brands began changing their messaging to resonate with the challenges that consumers are facing. Many advertisers pivoted their advertising strategies to utilize solutions like OTT/CTV advertising, as 57% of consumers have increased their online streaming time (ZDNet). Marketers across the country have remained agile to continue to reach their customers despite numerous challenges.
Many advertisers pivoted their advertising strategies to utilize solutions like OTT/CTV advertising, as 57% of consumers have increased their online streaming time (ZDNet)
At Simpli.fi, we wanted to help our clients understand how different industries have been impacted by COVID-19. To that end, we took a deep dive into our data and analytics to get a comprehensive look at how advertisers across top-performing industries have adapted from the initial shutdown to the gradual reopening of businesses.
In the report, we analyzed the following top-performing industries:
- Food & Beverages
- Home & Garden
- Real Estate
- Arts & Entertainment
Access the full report below, and for more information, reach out to us at email@example.com.