The Internet has forever changed the automotive purchase cycle. With access to information just a click away, it’s never been easier to research a car purchase. Most buyers already have a specific make and model in mind when they visit a dealership, which means the bar is moving even higher for mindshare in an already competitive industry.

As today’s car-buying climate has changed dramatically, how can auto advertisers adapt their advertising strategy to effectively reach consumers throughout all stages of the car buying process? We believe the answer lies in localized programmatic, a digital advertising solution that utilizes impactful targeting tactics to create dynamic audiences and optimize campaigns, messaging, creative, and budget on the local level – whether for a handful of dealership locations in one city or thousands of locations across the U.S.

To help auto advertisers better understand exactly what localized programmatic is and how it can help increase the bottom line, we created this Auto Advertiser Playbook, a 13-page resource exploring digital advertising tactics and solutions specific to auto dealerships. Complete with relevant case studies, statistics, best practices, and more, this playbook is designed to help auto marketers achieve their ultimate goal: generate revenue and move more cars off lots.

While most digital targeting platforms are segment-based and built for national buys,’s localized programmatic solutions utilize unstructured data to build audiences with granular level of detail. This allows car dealerships to serve ads to the exact individual most likely to make a purchase while employing cutting-edge advancements in mobile, geo-fencing, variable recency, and more. Couple that with an unprecedented level of transparency and flexibility, and you have the ultimate marketing strategy for auto dealerships.

Access the full document below, and for more information, reach out to us at