Element-Level Display Advertising — Evolution In Progress

James Moore on December 31, 2012 at 9:24 am



I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the advertising technology industry at large.



Depending on the vendor, its technology stack and its level of commitment to legacy beliefs, this is either a problem that is of concern or the opportunity of a lifetime. Either way, evolution is at work.