The 2020 holiday shopping season saw retail sales grow more than eight percent year-over-year, amounting to almost $790 billion (NRF). E-commerce sales took off last year, as consumers chose to shop from the comfort of their homes, and we expect this trend to continue. However, this holiday season will also see an uptick in foot traffic with more shoppers returning to stores in-person compared to last year.
With all signs indicating that holiday spending will continue to increase in 2021, experts predict that retail sales will reach $1.093 trillion in the U.S. (eMarketer). Between e-commerce and brick-and-mortar sales, there are plenty of opportunities for advertisers to generate revenue during the holidays this year.
As we head into the 2021 holiday season, what can advertisers take away from last year? How can they best prepare for Q4 2021 and allocate budget to various programmatic tactics to drive performance? In order to help advertisers capitalize on the massive opportunity that’s projected for holiday retail sales this year, we analyzed thousands of campaigns from the Simpli.fi platform during the fourth quarter of 2020 to identify trends worth noting for 2021. Based on these key findings, we put together strategic recommendations for programmatic advertisers to assist in their planning for the upcoming holiday season.
Download the full report to tap into industry-level trends for 2021 holiday planning, as well as strategic recommendations for your holiday programmatic campaigns, such as:
- Implement addressable programmatic solutions in your advertising mix to promote holiday specials
among relevant consumers.
- As video streaming time increases throughout the holidays, reach viewers using OTT/CTV ads to drive
- Capitalize on the rise of e-commerce with Simpli.fi’s advanced online attribution capabilities, including
Transaction Value Reporting to calculate ROAS.
- Expand Conversions Zones to cover parking lots as consumers increasingly turn to curbside pickup
this holiday season.
- And more.
Interested in taking advantage of Simpli.fi’s advanced targeting and attribution solutions this holiday season?
Get in touch with us at firstname.lastname@example.org.