28
Feb
2020

February Recap: Bringing Clarity to Addressable Programmatic and OTT/CTV Advertising

02/28/2020

This February has seen Simpli.fi continue to lead the way in OTT/CTV advertising and addressable programmatic. From a deep dive into our OTT/CTV audience targeting trifecta to thought leadership around the difference between Addressable TV and Simpli.fi’s Addressable OTT/CTV advertising solution, the blog covered major topics of interest for our readers. Press-wise, our very own Chief Revenue Officer James Moore was featured in Martech Today with an insightful article on getting the most out of your martech investments.

In case you missed something this month or just want to revisit, here are the best of Simpli.fi’s articles, stories, and features from February. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

February’s Top Blog Posts

ADDRESSABLE TV VS. ADDRESSABLE OTT/CTV: BRINGING PRECISION TO ADDRESSABLE ADVERTISING IN 2020

You likely are hearing buzz around Addressable TV capabilities as well as addressable OTT/CTV advertising capabilities. So, what is the difference and why does addressable targeting matter in 2020? Check out the blog post to get the answer.

DOWNLOAD: SIMPLI.FI’S PROGRAMMATIC GLOSSARY

If you’re new to programmatic, the industry can be somewhat confusing. To start with, there is a dizzying array of terms and definitions to keep straight (and acronyms, lots of acronyms). Check out the newly released Simpli.fi Programmatic Glossary to get clarity into what exactly programmatic is and how it works.

THE ULTIMATE OTT/CTV AUDIENCE TARGETING TRIFECTA

In 2019 alone, Simpli.fi ran over 25,000 OTT/CTV campaigns for more than 7,500 advertisers. There’s are several reasons for the success we’re having in the OTT/CTV advertising space, but it all boils down to our industry-leading audience targeting solution. Check out the full post to learn more.

 

Simpli.fi in the News

5 Tips to Help You Make Smarter Martech Investments

(Martech Today)
Simpli.fi Chief Revenue Officer James Moore gives his top tips to help brands and agencies navigate the volume of martech vendors and make smarter technology investments.

 
Make March the month you take your programmatic advertising to a whole new level. Reach out to us at hi@simpli.fi to get started.