February Recap: CTV Spotlight Series, Political Advertising, & “The Big Game”

01
Mar
2022
03/01/2022

As we move into March, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.
 

February’s Top Blog Posts

SIMPLI.FI CTV SPOTLIGHT SERIES:

  1. Taking Connected TV Advertising to the Next Level With Intent-Based Targeting Options
  2. Explore the Possibilities Across Any Vertical with Connected TV
  3. How Addressable Programmatic Enhances CTV Advertising
  4. (coming soon in early March)

This four-part series highlights Simpli.fi CTV offering. The first article explains the intent-based targeting options available to our advertisers. The second post discusses how to take our targeting methods and apply them to any vertical. The third section then focuses on our addressable programmatic solutions and how to use them with CTV advertising. And in our fourth topic, we’ll show how our in-house report center and API solutions meet our advertisers’ analytics and attribution needs.

LET’S TALK POLITICS: SIMPLI.FI’S VALUE FOR POLITICAL ADVERTISERS

According to a recent eMarketer study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Simpli.fi remains prepared to handle this upcoming surge in political ad spend. As you consider the upcoming midterm election season, we want to convey how we’re built to handle political advertising.

THE BIG GAME: REACHING THE RIGHT AUDIENCE HAS NEVER BEEN EASIER

Each year this game rakes in over 100 million television viewers. However, the way people watch the event has started to change over the past few years. Although overall viewership of last year’s game was down, it was the first game to break the record with 1 billion total streaming minutes. The full week provides advertisers with one of the largest opportunities of the year to reach a massive audience across all their devices, while still maintaining the impact of linear TV.

 

Simpli.fi in the News

SIMPLI.FI ACQUIRES COREMEDIA SYSTEMS, LEADING SOFTWARE PLATFORM FOR PERFORMANCE MEDIA MANAGEMENT AND ANALYTICS

(Yahoo Finance)
Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it has acquired CoreMedia Systems, a leading provider of performance media management software used by major performance marketing agencies, media agencies, and brands. The combination will extend Simpli.fi’s Omni-Channel Capabilities and further automate purchasing and analysis of linear TV alongside CTV and other programmatic advertising.

SIMPLI.FI ACQUIRES COREMEDIA SYSTEMS TO STRENGTHEN WORKFLOW AUTOMATION CAPABILITIES

(Toolbox)
Simpli.fi recently acquired CoreMedia Systems to strengthen its omnichannel capabilities and help advertisers and agencies streamline their workflows and improve advertising performance. The move is expected to help the companies deepen their current integration and automate the purchasing and analysis of linear TV and connected TV (CTV) together and other programmatic advertising forms. These include mobile, addressable, display, video, social, and native.

SIMPLI.FI ANNOUNCES SOCIAL DISPLAY AD CREATION CAPABILITIES VIA PARTNERSHIP WITH SPACEBACK

(TalkCMO)
Simpli.fi, the advertising automation platform for agencies, brands, and media companies, today announced a partnership with Social Display advertising pioneer, Spaceback. The new offering allows advertisers to automatically convert social media content into programmatic display ads. This fully automated process will track advanced engagement metrics and enable Simpli.fi’s clients to boost performance and efficiency.
 
 
 
Interested in working with a leading advertising automation platform?
Get in touch at hi@simpli.fi or contact your Simpli.fi representative.