As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year.

What’s more, we also took a deep dive into why over 30,000 active advertisers are currently leveraging our programmatic platform to drive higher performance in their digital campaigns. In our new and exclusive Campaign Performance Analysis, we analyzed data and analytics from thousands of advertisers on our platform to see how campaigns performed when using Simpli.fi’s unstructured data approach compared to those that use pre-packaged audience segments. And, our findings were fascinating. Hint – think higher performance at lower costs.

As we move into March, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

February’s Top Blog Posts

In our recently released industry report, “Addressable Programmatic Spend Rises Throughout 2020”, we compiled data from thousands of advertisers on our platform to track the growth rate of Simpli.fi’s Addressable Geo-Fencing solution. In this blog post, we bring you key insights and findings from the report, including breakdowns by vertical and what this means for 2021.

While you’ve probably heard the term “omnichannel” before, you may not be aware of the significant benefits it brings to advertisers. Check out this post to learn about the challenges that an omnichannel programmatic solution can address, and why it’s so crucial to success in today’s programmatic environment.

We are excited to announce the release of our exclusive campaign performance analysis on the impact of unstructured data vs. pre-packaged audience segments. In this blog post, we take a look at why unstructured data is far more superior to audience segments when it comes to driving performance. Check out the post for context, then be sure to dive into the full analysis!

Simpli.fi in the News

(BenefitsPRO)

In this insightful article, Simpli.fi Chief Customer Officer Elizabeth Brockey weighs in on how leaders who recognize and prioritize the collective needs of their workforce will separate themselves from their competitors during a time of remote work.

 

To unlock the full potential of programmatic advertising, reach out to us at hi@simpli.fi.