To achieve successful campaign results, advertisers need to reach their target audience. Simpli.fi offers addressable data targeting solutions that utilize address-level data from sources such as in-house CRM lists, third-party lists, or Simpli.fi’s AAC tool. These audiences can then be activated with household-level precision for programmatic advertising campaigns. Let’s dive into how you can leverage this solution to get ahead with your programmatic efforts today.
LEARN HOW TO LEVERAGE ADDRESSABLE DATA FOR YOUR ADVERTISING NEEDS
Activating addressable data with Simpli.fi opens up limitless possibilities. The three primary sources of this data type (in-house CRM, third-party, and Simpli.fi’s AAC tool) provide numerous opportunities for targeted advertising, giving you the freedom to choose the best approach for your needs.
Addressable data, be it in-house or purchased, can be efficiently uploaded into Simpli.fi’s platform with an average match rate of 90% or higher. For instance, a sporting goods store can provide a list of physical addresses for customers who made a purchase within the past 90 days. This list can then be imported and activated in a programmatic advertising campaign with Simpli.fi. This allows you to target users with plat-line precision across different devices and media forms, including display, video, native, and audio ads on CTV, desktop, mobile, and tablet devices.
Simpli.fi also offers a solution for advertisers interested in expanding their target audience with confidence. Our Addressable Audience Curation (AAC) tool allows advertisers to target based on 3,000+ demographic and location factors using Boolean logic. With this, advertisers can easily expand their audience by choosing from a range of options within the Simpli.fi platform.
HOW B2B, B2C, & DTC ADVERTISERS MAKE LEAPS WITH PROGRAMMATIC USING SIMPLI.FI’S ADDRESSABLE DATA SOLUTIONS
Now that you understand how addressable data works with Simpli.fi, let’s talk about use-case scenarios. How might a B2B advertiser activate addressable data differently than a B2C or DTC marketer? The possibilities are endless, but let’s take a look at a few real-world examples.
Using its in-house CRM data, a convention & visitors bureau can market to potential attendees for an upcoming event by using its first-party list of past event attendees to reach individuals within organizations in neighboring states using an incentive to register. Or, a software company can target C-level executives of businesses with over 100 employees by using Simpli.fi’s Addressable Audience Curation (AAC) tool to promote their workflow solution and schedule a demo.
Likewise, B2C and DTC advertisers can leverage these addressable targeting solutions to meet their business needs. For example, an online financial services firm can reach college graduates with an outstanding student loan balance by using Simpli.fi’s AAC tool to consolidate or refinance their debt at a lower rate through their private student loan program. Or, a golf ball manufacturer can incentivize customers who bought golf equipment in the last six months to purchase a new model of golf balls by using its first-party CRM list to target them at the household level with a promotion like “buy two boxes, get one free.”
DRIVE MEASURABLE SUCCESS USING ADDRESSABLE DATA FOR YOUR PROGRAMMATIC CAMPAIGNS
Addressable Geo-Fencing can be used on its own, or to enhance other targeted programmatic advertising campaigns. It provides detailed reporting down to the Zip+4 level for both online and offline attribution, all of which can be monitored using Simpli.fi’s reporting dashboards. In other words, our advertisers can use addressable data with advanced measurement at the postal carrier route level for both online conversions and in-store conversions resulting from their advertising efforts with Simpli.fi.
This level of targeting precision, paired with enhanced measurement capabilities, makes it easy to choose to incorporate addressable data into your media buying mix. We’d love to help take your programmatic advertising efforts to the next level. Come experience the positive results that thousands of advertisers see when using our addressable targeting solutions.
Ready To Get Started With Simpli.fi’s Addressable Data Targeting?
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