How Simpli.fi’s Approach to Programmatic Advertising Benefits Marketers Across Channels

24
Mar
2022
03/24/2022

Programmatic advertising serves as a crucial component of any digital marketing mix. It helps advertisers get in touch with millions of users in myriad ways. That is, programmatic reaches users across any web-connected device. Simpli.fi’s programmatic advertising benefits marketers wanting to expand reach and flexibility. With superior targetability and advanced attribution, we provide value for every digital advertiser.
 

PROGRAMMATIC ADVERTISING AS THE DESIRABLE “PIECE OF THE PIE” IN YOUR MARKETING MIX

In a digitally-focused world, advertisers have no shortage of options for marketing. For digital, the “ingredients” to the “pie” include search, social, and programmatic advertising. Each component offers its own intrinsic benefits. For example, paid search lets advertisers make use of popular search engines. Paid social helps marketers reach users on social media platforms. The rest of the internet and TV streaming belongs to programmatic advertising.

In fact, here are a couple of key stats from eMarketer:

That’s not meant to undermine the power of search or social media. The reality is users have more apps and websites accessible than ever before. They’re accessible through connected devices, smart TVs, smartphones, desktops, laptops, tablets. And that’s exactly where programmatic advertising succeeds.
 

WHAT MAKES SIMPLI.FI UNIQUE AS A PROGRAMMATIC ADVERTISING DSP

We empower advertisers to decide how targeted they want to get with programmatic. With our proprietary DMP, we aren’t limited to a specific behavior or platform. In other words, we use intent-based data, like keywords searched or sites visited, to target. Those intent-based methods also apply with offline methods through GPS data. Additionally, we offer addressable targeting, which covers non-intent data, like demographic and occupational. Through these superior targeting methods, we provide flexibility to reach a desirable audience.

Our unmatched reporting and analytics provide significant value behind our enhanced targeting. In short, what makes Simpli.fi unique in this way is that we succeed with a variety of objectives. In other words, we can handle your CPA, CPV, CTR, and VCR-goal campaigns. We support branding and awareness campaigns with massive reach for large, national advertisers. We’re also fit for localized, performance-based digital campaigns. B2B, B2C, and D2C advertisers relish our ROI tools. No matter your goals, online or offline, we can attribute success for you and your brand.

With these, we achieve reach and provide flexibility with cross-channel capabilities. To add on an earlier statement, we aren’t limited to a device or platform, as well as a specific device. Our targeting and attribution applies omniscreen with CTV, video, display, native, and audio. How do our advertisers make the most of their programmatic efforts? They apply our superior targeting and advanced attribution across all these media types.
 

OUR PLATFORM COMBINES WORLD-CLASS PROGRAMMATIC ADVERTISING WITH AN INTEGRATED WORKFLOW

As a platform, we combine our industry-leading programmatic solutions with an integrated workflow. From one interface, our advertisers can view, analyze, and optimize their digital campaigns. With Facebook and Google integrations active, see all your campaigns side-by-side. This integrated solution makes performance analysis and budget optimizations quick and easy.

Additionally, our flexible service model meets managed and self-service needs. To this end, experience our exceptional service with programmatic, search, and social efforts. Or, enjoy the platform benefits of a single interface on a self-service basis. Whatever your preference for service, we’re happy to meet you where you are at. Combine our superior targeting, advanced attribution, and integrated workflow so simplify your efforts.
 
 
 
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