31
Jan
2020

January Recap: Predicting Trends and Celebrating Ten Years of Programmatic Success for Simpli.fi

01/31/2020

This January has seen Simpli.fi kick off 2020 in a big way. From 2020 programmatic predictions to exploring the OTT/CTV revolution, we’ve hit on some very interesting topics on our blog. And press-wise, we saw Simpli.fi be recognized for a major industry award, and coverage on our new offices!

In case you missed something this month or just want to revisit, here are the best of Simpli.fi’s articles, stories, and features from January. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

January’s Top Blog Posts

COMMENTARY: WHERE TO GO FROM HERE- THE OUTLOOK FOR PROGRAMMATIC ADVERTISING IN 2020

As the ad industry launches into 2020, the ever-evolving programmatic landscape will introduce a fresh set of opportunities and challenges that will shape strategy in the new year. Check out this post to get Simpli.fi CEO Frost Prioleau’s perspective on where we’ve been, and where we’re going.

THE OTT/CTV REVOLUTION: WHY ADOPTING AN OTT/CTV ADVERTISING STRATEGY MATTERS IN 2020

In 2020, marketers must take advantage of OTT/CTV advertising. Why? Besides the massive breadth and scope of the OTT/CTV advertising opportunity, there’s the fact that this represents a huge leap in targeting capabilities from linear television. Check out this post to learn more.

CHEERS TO 10 YEARS: COMMEMORATING THE LAST DECADE AT SIMPLI.FI

This January, Simpli.fi celebrated its ten year anniversary! Check out this post to get a look at what all Simpli.fi has accomplished for its advertisers over the past decade, and how we’ve paved the way in bringing the best of programmatic to so many.

 

Simpli.fi in the News

DMN Awards 2020: Announcing the Finalists

(DMN Media)
Simpli.fi was thrilled to be included as a finalist for Best Mobile Marketing Platform in the 2020 DMN Awards. Now in its sixth year, the DMN Awards have honored some of the biggest names in the agency and marketing technology worlds. This was a great recognition of Simpli.fi’s unique location-based marketing capabilities and offerings.

Former Simpli.fi office building, designed by legendary Fort Worth architect, up for sale in CBD

(Fort Worth Business Press)
With Simpli.fi’s headquarters moving into new office facilities soon, check out this article to learn more about our history with the old office building and how our culture was brought to life through these doors.

Where to Go from Here: The Outlook for Programmatic Advertising in 2020

(StreetFight)
In this compelling piece with StreetFight, Simpli.fi CEO Frost Prioleau gives his perspective on where programmatic advertising is headed in 2020. Get his take on how programmatic will deliver scale to the OTT/CTV world this year, as well as his thoughts on why TV advertisers will shift to more advanced attribution metrics in 2020.

Under the Tree for 2020: Mobile, Video & Linear TV

(DMN Media)
Simpli.fi CEO Frost Prioleau sits down with Chris Wood at DMN Media to discuss 2020 progrmamtic predictions. Check out his thoughts on the rapid growth of OTT/CTV and the shift away from traditional TV metric in the year to come.

 
Make February the month you take your programmatic advertising to a whole new level. Reach out to us at hi@simpli.fi to get started.