January Recap: Programmatic Predictions for 2021, Advantage Acquisition, and More

29
Jan
2021
01/29/2021

It’s safe to say that we’re all happy to have left 2020 behind and move into 2021. At Simpli.fi, we’re excited to report that we’ve had a busy and fruitful start to the new year. In the blog this month, we cover many topics including why advertisers should be taking advantage of Simpli.fi’s OTT/CTV targeting and attribution capabilities, what advertisers can expect from programmatic advertising in 2021, and more. We’re also excited to announce the release of a new in-depth industry report on addressable programmatic spend in 2020.

What’s more, this month saw our acquisition of Advantage Software, a leading agency ERP developer. The acquisition creates a groundbreaking combination to deliver improved performance and productivity for advertising agencies and media buying organizations, and we are looking forward to what will come.

As we move into February, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

January’s Top Blog Posts

SIMPLI.FI ACQUIRES LEADING AGENCY ERP DEVELOPER, ADVANTAGE SOFTWARE

This month we were excited to announce our acquisition of the Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,000 advertising agencies and media buying organizations with nearly 400 employees.

OTT/CTV ADVERTISING: COME FOR THE TARGETING, STAY FOR THE ATTRIBUTION

Check out this important post to learn how linear buyers can effectively reach the same audience they are used to targeting on linear, and extend their audience and achieve incremental reach by connecting with consumers that they may otherwise not be able to reach on linear TV.

DOWNLOAD EXCLUSIVE INDUSTRY REPORT: ADDRESSABLE PROGRAMMATIC SPEND RISES THROUGHOUT 2020

Advertisers are increasingly turning to addressable programmatic to precisely reach their target audiences. In this insightful new industry report we compiled data from thousands of advertisers on our platform to track the growth rate of Simpli.fi’s Addressable Geo-Fencing solution. We also analyzed how COVID-19 impacted spending, as well as how specific industries adopted addressable programmatic throughout last year, and included projections on what this means for advertisers in 2021. Follow the link to access the full report.

 

Simpli.fi in the News

COMMENTARY: NATIONAL BUYERS, TAKE A PAGE OUT OF THE LOCAL BUYER’S PLAYBOOK

(MarTechSeries)

In this dynamic article, Simpli.fi Senior VP of Marketing Ryan Horn discusses what national buyers can learn from local buyers’ playbook. Ultimately, Ryan makes it clear that national advertisers who target advertising to DMAs or broader geographies can improve the effectiveness of their campaigns by targeting more precisely, customizing messaging based on the areas where they are advertising, and optimizing performance based on location, while still reaching a national footprint.

WHAT ADVERTISERS CAN EXPECT FROM PROGRAMMATIC ADVERTISING IN 2021

(MarTechCube)

In this insightful article, Simpli.fi CEO Frost Prioleau takes a look at what programmatic advertisers can expect in 2021. Among other topics, Frost addresses CTV advertising and the importance of performance marketing.

SIMPLI.FI NAMED TO THE ADEXCHANGER 2020 PROGRAMMATIC POWER PLAYERS LIST

(MarTechSeries)

We’re excited that Simpli.fi was named to the 2020 AdExchanger Programmatic Power Players list this month. The Programmatic Power Players is AdExchanger’s definitive guide to the top agencies, tech providers, and other strategic advisors offering programmatic marketing and advertising services.

SIMPLI.FI ACQUIRES ERP SOFTWARE DEVELOPER TO IMPROVE WORKFLOW ACROSS ALL MEDIA

(Media Post)

Media Post provides some great context to Simpli.fi’s recent acquisition of Advantage Software Company. Among other mutual benefits, this acquisition will accelerate Simpli.fi’s vision of delivering integrated omnichannel workflow that helps advertising agencies and other media buying organizations perform both more effectively and efficiently.

GTCR PLATFORM BUYS ADVANTAGE SOFTWARE, BRIDGEPOINT NEARS PHARMA SERVICES DEAL, HIG SPINOUT COMMITS $50 MILLION TO WELLNESS

(PEHUB)

Simpli.fi’s acquisition of Advantage Software Company is featured in this compelling article by PE Hub, covering the deal in depth.

SIMPLI.FI TO ENHANCE DSP WITH ADVANTAGE SOFTWARE BUY

(SmartBrief)

This article discusses how Simpli.fi’s recent acquisition of Advantage Software will enhance our demand side platform services with customizable systems that streamline planning, accounting and reconciliation for media buyers.

ACQUISITION OF MOORESVILLE-BASED ADVANTAGE SOFTWARE MARKS FIRST FOR TEXAS COMPANY

(Charlotte Business Journal)

In this article, Simpli.fi’s acquisition of Advantage Software company is covered in depth. Learn more about how Simpli.fi and Advantage will work together under one umbrella to serve the media buying space.

MOVERS & SHAKERS: APPLE, COCA-COLA, GOOGLE, SPOTIFY AND MORE

(Campaign Live)

This article defines the movers and shakers in the agency space. Simpli.fi’s recent acquisition of Advantage Software Company is mentioned as a key player of ‘people on the move’ in the tech and media space.

SIMPLI.FI STEPS BEYOND DSP WITH ERP ACQUISITION

(AdTech Radar)

This article discusses how Simpli.fi is evolving to be more than just a DSP with our acquisition of Advantage Software Company. Our recent industry report on addressable programmatic also gets a mention.

8 MARKETING AGENCIES CEMENTING FORT WORTH’S REPUTATION

(Built in)

Simpli.fi was excited to be featured in this local coverage as one of the marketing agencies that is helping cement Fort Worth as an emerging tech economy.

WE SCORED 118 ADVERTISING AGENCIES IN FORT WORTH, TX AND PICKED THE TOP 20

(Expertise)

In another exciting development, Simpli.fi was named as one of the top 20 advertising in Fort Worth. This list features top agencies based on over 25 variables across five major categories: availability, qualifications, reputation, experience, and professionalism. Be sure to check out the full list to learn more.

SIMPLI.FI POWERS THROUGH PANDEMIC WITH SURGE IN ADDRESSABLE PROGRAMMATIC

(MediaPost)

This article featured Simpli.fi’s newly released industry report: “Addressable Programmatic Spend Rises Throughout 2020”. The report provides an in-depth look at how advertisers implemented addressable programmatic advertising in 2020, as well as what is in store for addressable in 2021.

FROST PRIOLEAU- CEO AND CO-FOUNDER- SIMPLI.FI

(RapidTVNews)

Be sure to check out this article featuring our very own CEO and Co-Founder Frost Prioleau. Frost weighs in on what we’ll see from advertisers in 2021, and what their priorities will be. Frost addresses both programmatic CTV and performance marketing and how they will factor in this year.

FORT WORTH HOUSING SOLUTIONS BUYS SIMPLI.FI BUILDING FOR NEW HQ

(Fort Worth Inc.)

Simpli.fi is excited for our previous building owner, as our old headquarters has now been purchased by Fort Worth Housing Solutions.

 
To take advantage of our omnichannel programmatic capabilities, reach out to us at hi@simpli.fi.