Among other exciting developments, July saw two big additions to Simpli.fi’s ongoing catalogue of must-read thought leadership pieces. For both Addressable and OTT/CTV advertising, we released ground-breaking, insightful content that will benefit anyone in the digital advertising industry.

In regards to media, Simpli.fi saw an active month that included continued industry award recognition, as well as a compelling Q&A from our SVP of Marketing Ryan Horn on how Addressable Programmatic can shape e-commerce success this back-to-school season.

As we move into August, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

July’s Top Blog Posts

ADDRESSABLE OTT/CTV: 2021 MID-YEAR TRENDS WORTH NOTING

In this insightful post on industry trends, we take a look at data and analytics from our own platform to see how advertisers are using Addressable OTT/CTV to drive performance. We also take a deep dive into what makes Simpli.fi’s Addressable solution so unique—including our precise targeting capabilities as well as our advanced attribution metrics.

PROGRAMMATIC TRANSPARENCY DEFINED: TARGET, BID, OPTIMIZE, AND REPORT AT THE DATA ELEMENT-LEVEL

Advertisers need and deserve transparency when it comes to their programmatic spend. This is one of the mantras we’ve built our platform around, and continue to deliver to our clients. Check out this post to see why the transparency available at the data element-level is so powerful and compelling.

EXCLUSIVE DOWNLOAD: OTT/CTV ADVERTISING CONTINUES TO GROW, A 2021 MID-YEAR TRENDS REPORT

In this exclusive industry report, we ask the key question: how will advertisers continue to implement OTT/CTV ads in their overall marketing strategy? To understand the growth trends, we dove into the data and analytics from the Simpli.fi platform to see how Simpli.fi partners are implementing OTT/CTV campaigns. And that’s not all: the report also includes key insights across Simpli.fi’s top performing industries, as well as some mid-year predictions for what’s to come in the OTT/CTV advertising space in the back-half of the year. Check out the full post to download this must-read report.

Simpli.fi in the News

BLACKSTONE’S DEAL TO BUY SIMPLI.FI STAKE VALUES FORT WORTH SOFTWARE COMPANY AT $1.5 BILLION

(Fort Worth Inc)

Huge news for Simpli.fi came at the end of last month, as equity giant Blackstone made a significant investment in our company that values Simpli.fi at $1.5 billion. ICYMI, check out this feature in Fort Worth Inc. on the deal.

SIMPLI.FI NAMED TO THE ADEXCHANGER 2021 PROGRAMMATIC POWER PLAYERS LIST

(MarTech Series)

We are thrilled to be named to the AdExchanger Programmatic Players list this month. Simpli.fi was recognized for our innovative programmatic advertising solutions including our advanced CTV advertising, household addressable targeting, and best-in-class managed service offering.

SIMPLI.FI’S SANDRA MURILLO SAREYKO ANNOUNCED AS WINNER OF CYNOPSIS 2021 TOP WOMEN IN MEDIA AWARD

(MarTech Series)

We are excited to announce that Sandra Murillo Sareyko, Vice President of Sales, of the e-Commerce, D2C, and International group, was honored with the 2021 Cynopsis Top Women in Media award in the Tech Leaders category. Check out this press release to learn more about this honor and how Sandra continues to spearhead the most modern, skillful uses of technology to create business opportunities and maximize the bottom line for Simpli.fi.

EXPERT: HOW ADDRESSABLE PROGRAMMATIC CAN SHAPE ECOMMERCE SUCCESS

(BizReport)

In this insightful interview, Simpli.fi’s very own SVP of Marketing Ryan Horn weighs in on what digital advertising can expect in 2021’s back-to-school shopping season. In particular, he dives into the exciting advantages of Addressable Programmatic and how it can help marketers during this dynamic time.

HIRING TOP TALENT AND SUCCESSFUL VIRTUAL AND IN-PERSON TRAINING

(HR Daily Advisor)

In this exciting byline, Simpli.fi’s Chief Customer Officer Elizabeth Brockey weighs in on how companies can hire and retain top talent in the current remote climate.

To take your Addressable Programmatic and OTT/CTV advertising campaigns to the next level, reach out to us at hi@simpli.fi.