31
Jul
2020

July Recap: OTT/CTV Developments and the Importance of Localizing Campaigns

07/31/2020

July saw several exciting media developments for Simpli.fi, as well as provoking commentary pertaining to back-half of the year planning. Topics included predictions on ad trends for the remainder of 2020, where OTT/CTV is heading, political advertising, and more.

In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from July. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

July’s Top Blog Posts

BEET.TV FEATURES SIMPLI.FI CEO FROST PRIOLEAU: NATIONAL IS NOW LOCAL- 2020 AD TRENDS

Check out this recap of Simpli.fi CEO Frost Prioleau’s Beet.TV interview as he discusses the return of ad spend, an OTT/CTV-driven presidential election, and how national is the new local.

CASE STUDY: PRESIDENTIAL CANDIDATE REACHES MILLIONS OF VOTERS DURING PRIMARY ELECTIONS WITH SIMPLI.FI

As we near the upcoming presidential election, political marketers are preparing to reach the right voters with the right messaging. Check out this case study to see how, using Simpli.fi’s Addressable Geo-Fencing and Addressable Audience Curation solutions, a super PAC was able to target more voters by shifting budget quickly from state to state to align with voting days.

OTT/CTV ADVERTISING IS BOOMING: ARE YOU MAKING THE MOST OF IT?

OTT/CTV advertising has continued to be a driving force in the industry, and with COVID-19 it has only become more relevant. In this post, we explore some of the current factors behind OTT/CTV advertising growth, take a look at two key reasons why marketers should care, and show how Simpli.fi can help you make the most of this unique opportunity.
 

Simpli.fi in the News

WHY YOU SHOULD BE USING A DEMAND-SIDE PLATFORM FOR LOCATION ADVERTISING

(Street Fight)
In this compelling article informing marketers on the importance of using a Demand-Side Platform to localize their ad campaigns, Simpli.fi is cited as one of the companies to look to for location-specific data and targeting.

MID-YEAR CHECK-IN: WHAT MARKETERS NEED TO KNOW

(BizReport)
BizReport wanted to get a digital expert’s perspective on what we can expect during the second half of 2020. To that end, they interviewed our own CEO Frost Prioleau to get his take on several important industry issues and their future ramifications.

COVID IS ACCELERATING TV ADVERTISING’S TRANSFORMATION INTO AN ADDRESSABLE MEDIUM

(Search Engine Land)
With multiple quotes from our CEO Frost Prioleau, this article explores the importance of addressable targeting and attribution capabilities in a COVID-19 world, and how Simpli.fi is making it all possible.

WHY LOCALIZING NATIONAL CAMPAIGNS IS CRITICAL AS ECONOMIES REOPEN

(Target Marketing)
In his timely commentary, Simpli.fi Senior Vice President of Marketing Ryan Horn explores the importance of localizing national campaigns in a COVID-19 context where, as economies begin to reopen, situations will vary state by state and even city by city.

RETAIL PREPARES FOR A COVID-INFLECTED HOLIDAY SEASON

(Street Fight)
Street Fight sits down with our CEO Frost Prioleau to discuss what retailers can expect from this holiday season. Highlights include how the pandemic is affecting the dynamic between brick-and-mortar and e-commerce and how what is retail’s biggest quarter of the year might be different this year.

SIMPLI.FI’S SANDRA MURILLO SAREYKO ANNOUNCED AS WINNER OF CYNOPSIS TOP WOMEN IN MEDIA AWARD

We were extremely proud to announce that Sandra Murillo Sareyko, Vice President of Platform Sales, Advanced TV & Addressable Solutions, was honored with the 2020 Cynopsis Top Women in Media award in the Tech Leaders category.

 
To begin localizing your national ad campaigns, reach out to us at hi@simpli.fi.