30
Jul
2019

July Recap: Simpli.fi Revolutionizes OTT/CTV Advertising and Weighs in on 2019 Programmatic Predictions Thus Far

07/30/2019

July was a dynamic month for Simpli.fi. Among other exciting developments, we were thrilled to launch foot traffic attribution capabilities for OTT/CTV advertising campaigns on the Simpli.fi platform. Advertisers can now measure the effectiveness of their OTT/CTV campaigns delivered on both the large and small screens, and attribute in-store foot traffic to those ads! July was also a big month for both our blog and Simpli.fi in the media, as we covered key industry issues and made some programmatic predictions for the second half of 2019.

With August around the corner, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

July’s Top Blog Posts

July marks six months into 2019! This is a great time for advertisers to take a step back and consider where we’re at in the programmatic industry, and where we’re going. See the posts below for some perspectives you won’t find anywhere else, as well as the details on our launch of foot traffic attribution for OTT/CTV advertising.

PRESS RELEASE: SIMPLI.FI LAUNCHES FOOT TRAFFIC ATTRIBUTION FOR OTT/CTV ADVERTISING

Simpli.fi has once again changed the game when it comes to attribution. Get the details on how we’ve added our powerful foot traffic attribution capabilities to OTT/CTV advertising.

MID-YEAR PROGRAMMATIC REVIEW: HOW HAVE THINGS PANNED OUT SO FAR, AND WHERE ARE WE HEADED IN THE SECOND HALF OF 2019?

In a previous post from 2018, Simpli.fi CEO and thought leader Frost Prioleau made five programmatic predictions to watch for in 2019. Now that we are six months into 2019, we take a look back at Prioleau’s earlier predictions and see where we stand mid-way through the year, while also weighing in on what’s to come in the second half of the year.

CASE STUDY: NATIONAL FAMILY ENTERTAINMENT CENTER BOOSTS FOOT TRAFFIC WITH STRATEGIC OTT/CTV PARTNERSHIP

Simpli.fi clients are already reaping the benefits of our OTT/CTV foot traffic attribution capabilities. Check out this case study to see how a national brand with over 500 locations leveraged Simpli.fi to measure, validate, and report on foot traffic attribution in their OTT/CTV advertising campaigns.

 

Simpli.fi in the News

Simpli.fi continues to make big waves in the press this month. Below are the greatest hits from July, including some in-depth coverage of our OTT/CTV foot traffic attribution capabilities, as well as two must-read interview with key Simpli.fi executives.

TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

(MarTechSeries)
This dynamic interview with Simpli.fi’s SVP of Marketing Ryan Horn touches on several key topics in the programmatic space and how Simpli.fi is leading the way in all things programmatic. Topics include the current state of programmatic, what makes Simpli.fi different from other AdTech companies, and some of the challenges in measuring the ROI of programmatic products and services.

Brands Can Track In-Store Visits, Lift to OTT/CTV Ads Served

(Media Post)
Simpli.fi received some great coverage on our OTT/CTV foot traffic attribution launch. This article includes insights on the release, the benefits now available to advertisers, and a quote from our very own Frost Prioleau on how this will change the game for advertisers.

Simpli.fi Adds Foot Traffic Attribution to OTT Ads

(Broadcasting & Cable)
This article covers the exciting release of our industry-leading foot traffic attribution capabilities for OTT/CTV campaigns. Learn what sets Simpli.fi apart with this new attribution tool and why advertisers need to take advantage of it.

MarTech Interview with Frost Prioleau, CEO at Simpli.fi

(MarTechSeries)
In this compelling MarTechSeries interview with our CEO and thought leader Frost Prioleau, Frost addresses Simpli.fi’s unique contributions to the programmatic industry. Check out the full post to get Frost’s insight on a number of questions and challenges facing advertisers today and learn more about how advertisers can leverage Simpli.fi’s data-driven solutions to maximize ROI.

 

Interested in learning how Simpli.fi’s advanced foot traffic attribution capabilities can benefit you and/or your clients in August? Email us at hi@simpli.fi.