June Recap: Blackstone Announces Significant Investment in Simpli.fi, Riding the Wave of All Things OTT/CTV Advertising, and More

30
Jun
2021
06/30/2021

We’ve had a busy and fruitful start to summer here at Simpli.fi. This month saw Blackstone’s recent announcement of making a significant investment in Simpli.fi, valuing the company at approximately $1.5 billion. We are thrilled to partner with Blackstone as we pursue the next stage of growth for Simpli.fi. Be sure to check out more details around this exciting acquisition below.

What’s more, we covered many exciting topics on our blog this month including Simpli.fi being at the forefront of a CTV surge that shows no signs of slowing down, as well as two compelling case studies that demonstrate in a convincing manner the effectiveness and power of Simpli.fi’s OTT/CTV advertising solutions.

Additionally, we’re thrilled to announce that Simpli.fi has been shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards. Be sure to check out the details below.

As we move into July, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

June’s Top Blog Posts

PRESS RELEASE: BLACKSTONE ANNOUNCES SIGNIFICANT INVESTMENT IN SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, AT $1.5 BILLION VALUATION

Blackstone, one of the largest private equity firms in the world, has entered into a definitive agreement to make a significant equity investment in Simpli.fi. Blackstone will join existing investor GTCR, a leading private equity firm, as major shareholders in the company. The investment values the company at approximately $1.5 billion. Check out the full release for details on how Blackstone’s investment will enable Simpli.fi to further accelerate innovation and organic growth initiatives as well as to continue executing on its targeted acquisition strategy.

SIMPLI.FI AT THE FOREFRONT OF A CTV SURGE THAT SHOWS NO SIGNS OF SLOWING DOWN

CTV continues to take the digital advertising industry by storm. We wanted to take a look at how Simpli.fi’s own platform numbers around CTV stack up with this ongoing industry surge. The short answer is: they stack up very well. Check out the full post to learn the how and why.

CASE STUDY: OUTDOOR FESTIVAL DRIVES TICKET SALES WITH SIMPLI.FI

When a large annual outdoor festival needed to increase ticket sales after a year without any large gatherings, Simpli.fi had just the solution they were looking for. See how our addressable programmatic capabilities helped the client build awareness and ultimately drive online ticket sales and in-person visits with large-screen OTT/CTV advertising, programmatic display, and social media display and pre-roll video ads.

CASE STUDY: HOME AQUARIUM PRODUCT SUPPLIER DRIVES AWARENESS WITH SIMPLI.FI’S OTT/CTV SOLUTION

In this newly released case study, we get to see how Simpli.fi’s OTT/CTV advertising capabilities help drive bottom-of-the-funnel actions. With Simpli.fi’s addressable OTT/CTV solution, as well as unique behavioral targeting tactics, the brand and agency were able to efficiently maximize reach among their target audience. Check out the full case study to see how.

 

Simpli.fi in the News

SIMPLI.FI SHORTLISTED FOR MASTERCLASSING 2021 EFFECTIVE DIGITAL MARKETING AWARDS

(MarTech Series)

We are excited to announce that Simpli.fi has been shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign and Most Effective Attribution Solution categories. Both awards honor Simpli.fi’s collaboration with a large full-service agency to run a strategic location-based advertising campaign for a major grocery retailer with the goal of driving more business to over 300 stores nationwide and increasing the average purchase price from existing customers. Check out the full feature article to learn more.

SIMPLI.FI NOW VALUED AT $1.5 BILLION FOLLOWING BLACKSTONE DEAL

(AdWeek)

In this compelling article, Simpli.fi is featured as another unicorn among ad tech’s ranks as investment in the sector continues to flow. Blackstone’s recent acquisition of Simpli.fi is covered in depth with a quick-hits recap of the acquisition, as well as a ‘between the lines’ description, and bottom line details.

BLACKSTONE’S INVESTMENT IN SIMPLI.FI MARKS LATEST STAGE OF PRIVATE EQUITY FUNDING

(Beet.TV)

Beet.TV discusses the details of Blackstone’s recent acquisition of Simpli.fi, featuring a compelling video interview from Simpli.fi’s CEO Frost Prioleau and Beet.TV Contributing Editor Rob Williams.

BLACKSTONE TO INVEST IN SIMPLI.FI, VALUES FIRM AT $1.5 BILLION

(Bloomberg)

In this article, Blackstone’s recent acquisition of Simpli.fi is covered in depth. Learn more about how Blackstone, alongside current investor GTCR, will have equal representation on the Simpli.fi board and how this acquisition will allow the company to accelerate growth and execute on its acquisition strategy as Simpli.fi captures more business with the shift in local media spend on digital and connected TV.

APPLE’S ATT TAKES A BITE; BLACKSTONE BUYS INTO SIMPLI.FI

(AdExchanger)

Simpli.fi’s recent acquisition made by Blackstone is featured in this AdExchanger article as the latest ‘Rolling Stone’.

BLACKSTONE TO MAKE SIGNIFICANT EQUITY INVESTMENT IN SIMPLI.FI

(Market Insider)

This article discussion Blackstone’s recent acquisition of Simpli.fi and how they will join existing investor GTCR, a private equity firm, as majority shareholders. Learn more about GTCR’s history with Simpli.fi and where Blackstone’s recent acquisition will take Simpli.fi in the future.

BLACKSTONE ANNOUNCES SIGNIFICANT INVESTMENT IN SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, AT $1.5 BILLION VALUATION

(MarTechSeries)

The recent acquisition of Simpli.fi made by Blackstone is featured in this MarTechSeries article. Read on to learn about how Blackstone’s investment will accelerate Simpli.fi’s next stage of growth and innovation.

BLACKSTONE TO INVEST IN PROGRAMMATIC ADVERTISING LEADER SIMPLI.FI

(MarTech Cube)

In this article, MarTech Cube details out Blackstone’s acquisition of Simpli.fi, providing compelling quotes from Simpli.fi CEO Frost Prioleau and CTO Paul Harrison, as well as thoughts from Blackstone Managing Director Sachin Bavishi and Head of North American Private Equity Martin Brand. Additionally, hear from existing investor GTCR Managing Director Craig Bondy on how Blackstone will join GTCR as majority shareholders.

BLACKSTONE INVESTS IN SIMPLI.FI

(The Middle Market)

Blackstone’s acquisition of Simpli.fi is featured in this compelling article by The Middle Market’s Mergers & Acquisitions, covering the deal in depth.

BLACKSTONE INVESTS IN AD TECH’S SIMPLI.FI, VALUING IT AT $1.5 BILLION

(MarketWatch)

In this article, Matt Grossman details out Blackstone’s recent acquisition of Simpli.fi and talks to Blackstone’s recent interest in building out its digital advertising investment portfolio with other recent acquisition in the space.

BLACKSTONE TO MAKE ‘SIGNIFICANT’ INVESTMENT IN SIMPLI.FI DIGITAL ADVERTISING PLATFORM

(Seeking Alpha)

This article details out the specs of Blackstone’s recent acquisition of Simpli.fi, as well as discusses Blackstone’s thematic focus on digital advertising technology platforms following its recent investments in Liftoff and Vungle, and what this means for the future of Simpli.fi.

BLACKSTONE BACKS SIMPLI.FI

(ExchangeWire)

Blackstone’s recent acquisition of Simpli.fi is featured in this article by ExchangeWire, detailing out the deal in full.

 

To take advantage of our programmatic solutions and agency management software, reach out to us at hi@simpli.fi.