30
Jun
2020

June Recap: Industry Reports and Commentary on Economic Reopening

06/30/2020

This June saw several exciting media developments and initiatives for Simpli.fi. On the blog, we released a new industry report featuring advertising trends throughout COVID-19, a Q & A with one of our leading local media group partners Tegna Inc., and much more. In the news, among other things our CEO Frost Prioleau was featured in a Beet.TV podcast and Simpli.fi received recognition for two different prestigious industry awards.

In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from June. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

June’s Top Blog Posts

ADVERTISING SUCCESS DURING ECONOMIC REOPENING HINGES ON LOCALIZATION

As we continue down the road of economic reopening, some regions and cities are rapidly reopening, some are taking a more conservative approach, and some that initially reopened are pulling back. What this means for advertisers is that businesses are not reopening in a uniform way across the nation. Check out the full post to see how crucial localization is to advertisers trying to reach the right consumers during our country’s path to reopening.

WHEN REACHING THE RIGHT PERSON MATTERS THE MOST, PRECISION TARGETING IS KEY

In today’s advertising climate, every impression has more importance than ever—less wasted impressions and maximum ROI are non-negotiable. In this post, we’ll discuss why precision is essential to driving the necessary performance to achieve these ends – especially today.

Q & A WITH TEGNA INC.: VP OF MARKETING MEREDITH CONTE SHARES THOUGHTS AROUND COVID-19 ADVERTISING SPEND AND THE IMPORTANCE OF LOCALIZATION MOVING FORWARD

Simpli.fi is proud to be a trusted partner to more than 150 local media groups who take advantage of our addressable, mobile, and OTT/CTV advertising capabilities. We recently sat down for a Q & A with Meredith Conte, VP of Marketing at Tegna Inc.—one of our local media group partners. Topics covered in our Q & A include: ad spend over the past three months, trends in how national advertisers are approaching the various stages of economic reopening, what advertisers need to maximize ROI and reduce waste during reopening, and more.

DOWNLOAD EXCLUSIVE INDUSTRY REPORT: SIMPLI.FI ADVERTISING TRENDS THROUGHOUT COVID-19

The impact of COVID-19 has been significant, altering our everyday lives and presenting unprecedented challenges for many businesses. We wanted to help our clients understand how different industries have been impacted by COVID-19. To that end, we took a deep dive into our data and analytics to get a comprehensive look at how advertisers across top-performing industries have adapted from the initial shutdown to the gradual reopening of businesses. Check out the post and download the full report to learn more.
 

Simpli.fi in the News

2020 EFFECTIVE DIGITAL MARKETING AWARDS SHORTLIST REVEALED

(MobileMarketing)
Simpli.fi has been shortlisted for the 2020 Effective Digital Marketing Awards in the “Most Effective Retail or FMCG Campaign” category for boosting in-store foot traffic. We join other brands and agencies in being recognized for this prestigious industry award.

NATIONAL IS NOW LOCAL: 2020 AD TRENDS WITH SIMPLI.FI’S PRIOLEAU

(Beet.TV)
Simpli.fi’s own CEO Frost Prioleau is featured in this video interview with Beet.TV to discuss current advertising trends, the upcoming election, OTT/CTV, and other timely topics.

STEAL THIS IDEA: 7 AD TECH FOUNDERS SHARE WHAT BUSINESS THEY’D START TODAY IF THEY COULD

(AdExchanger)
Simpli.fi CEO Frost Prioleau is one of seven other ad tech founders asked this question: What business would you start today if you could – ad tech or otherwise? Check out the article to see Frost’s answer.

DATA REVEALS TRENDS IN ADDRESSABLE GEO-FENCING AND OTT/CTV THROUGH COVID-19

(MediaPost)
MediaPost discusses Simpli.fi’s analysis of thousands of advertisers to uncover trends around economic reopening amongst different industries. Findings include that our clients turned to Addressable Geo-Fencing and OTT/CTV advertising to reach consumers during this pivotal time.

9 ESSENTIAL TIPS TO OPTIMIZE CONNECTED TV ADVERTISING SPENDS

(Marketing Toolbox)
In this article on CTV in the economic reopening context, Simpli.fi CEO Frost Prioleau discusses the following tip: Invest in Programmatic CTV Advertising to Deliver the Reach and Frequency Required.

TOP 5 PROGRAMMATIC ADVERTISING PLATFORMS FOR 2020 & BEYOND

(Marketing Toolbox)
In this YouTube video from Marketing Toolbox, Simpli.fi is listed as one of the ad tech platforms that “offer not just a robust technical platform to run display ads at scale across multiple channels, but also strive to provide a brand-safe environment and a non-disruptive UX for audiences.”

SIMPLI.FI SHORTLISTED FOR MASTERCLASSING 2020 EFFECTIVE DIGITAL MARKETING AWARDS

(MarTech Series)
Simpli.fi is proud to be shortlisted for the Masterclassing 2020 Effective Digital Marketing Awards. Masterclassing has recognized Simpli.fi for the Most Effective Retail or Fast Moving Consumer Goods (FMCG) Campaign category. Simpli.fi’s campaign was chosen as a top contender out of competitive submissions around the globe–including submissions from the UK, US, France, India, Taiwan, Singapore and the Philippines, among other countries.

BEST ADVERTISING AGENCIES IN FORT WORTH

(Expertise)
Simpli.fi recognized by Expertise as one of the Top 19 Advertising Agencies in Fort Worth, out of 117 agencies in consideration.

 
We hope all of our partners and advertisers and your families continue to stay well during this challenging time. If you have any questions, concerns, or want to utilize Simpli.fi’s localized programmatic offerings, please contact us at hi@simpli.fi.